If you're on a Galaxy Fold, consider unfolding your phone or viewing it in full screen to best optimize your experience.
Creative project management helps ensure that your client or company reaches its digital marketing goals. A project manager may oversee entire campaigns or focus on specific tasks.
Regardless of the project, team leaders must overcome challenges and deliver on expectations. Whether you're in a project management role now or looking for such a position, you can use this guide to perfect your techniques.
Creative project management is the process of managing creative teams while moving projects toward completion. Projects typically support marketing, public relations, sales, and customer service objectives. Your on-site or virtual staff may include:
Business owners may take on the role of a creative manager. Or entrepreneurs may outsource marketing to a creative agency for project management. Anytime you plan a campaign, advertisement, email, video, or blog post and use artistic services, you're leading a creative team.
A creative project manager communicates and collaborates with clients, stakeholders, and creative teams to brainstorm, plan, and deliver projects. The role requires excellent communication, attention to detail, and time management abilities.
Creative project manager jobs may be in-house, where your projects focus on one brand and audience, or project managers can work at a creative agency with many clients.
Team leaders require project management skills and tools that help them manage:
Project management responsibilities are diverse, meaning the right person for the job must have talents in many areas. It's different from your team members' roles since they specialize in one or more creative activities.
A project leader needs to be knowledgeable about different project components while adhering to a strict schedule and juggling conversations with executives and creatives. With numerous obligations, project managers face several challenges.
A project manager must guide expectations for the project owner, external stakeholders, agency owners, and creatives. Once expectations are set, managers must deliver the experiences that each individual wants, which is tricky considering the number of different personalities they will encounter.
Creative project management training often dives into communication strategies. As a project manager, you'll face hurdles when connecting with multiple people, including:
Each individual you work with has a different skill set. Although we lump everyone under the category of "creatives," in reality, a web developer is different from a copywriter.
As a project manager, you're expected to understand your team members and their talents while having a basic knowledge of various applications, such as:
Anytime you employ a team of people with distinct skill sets, you can run into problems that reduce productivity and affect deadlines. While some leaders suggest managing creatives is difficult, the bottom line is that you can make it easier or harder on yourself and others as a project leader.
Give teams everything they need to complete projects in a productive manner using creative project management best practices.
If you're managing more than one person or project, email won't cut it because it's unwieldy and hard to follow. Your creative workflow involves many steps, and you can quickly lose track of what's going on and where.
Avoid problems by finding an application that's easy to use for creatives with various talents, encourages collaboration when needed, and shows the project status as it moves through completion. Trello, Asana, and monday.com are popular platforms for project management.
Each tool supports:
As mentioned above, creatives get a bad rap for being difficult to work with. The creative process varies by individual, and many team members work independently or in small groups.
Creatives may be the best at what they do but may not understand what happens behind the scenes at your business or agency. Project management techniques must include ways to balance the creative process with timely project completion.
If you run into repeated problems with employees or contractors, first review your communications for clarity. Next, consider individual circumstances. Ask yourself:
Once in a while, you may need to cut someone loose. People who consistently underperform or cause delays in your projects affect all team members. Sure, your role requires empathy and people skills, but you're also getting paid for project organization and workflow management.
Project managers must provide creative direction, feedback, and deadlines. In short, you want to give each team member what they need to complete their job.
Start by assessing your project management methods. Create several documents to support creatives and manage projects. Put guidelines in your project management system so they’re accessible.
Project managers may develop blueprints for:
Creative project management is a fun role because it incorporates creativity and organizational skills. You're also communicating and collaborating with people from all backgrounds and with different skill sets, making it crucial to be flexible yet firm. Standardize what you can to reduce potential problems while giving creative teams everything they need to get the job done.
Our Small Business Expert
We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.