A Beginner's Guide to Social Media Holidays in 2021

Published April 22, 2024

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Boost brand awareness while delighting your fans by incorporating a few of these 378 social media holidays into your content calendar.

Are you using social media holidays in your marketing plan? Adding popular, brand-relevant, and audience-related dates to your content calendar can boost your brand awareness while giving you plenty of opportunities to engage with your followers.

You’ll find holidays for nearly every day of the year, so it’s a matter of narrowing it down to those which earn you customer loyalty and provide added value to your fans’ lives. Discover some of the best internet holidays below, along with a few less-notable dates, then start building your content plan.

Overview: What is a social media holiday?

Social media holidays are days that celebrate or acknowledge different foods, backgrounds, or skill sets. Although random holidays have been around forever, everyone is more familiar with lesser-known subjects such as Data Privacy Day or Nutella Day, thanks to trending hashtags.

Many big brands create campaigns around holidays specific to their brands or products. Companies use special dates to highlight benefits and features, or even to get social proof from customers.

However, you need to do more than simply toss out a stock photo with a trending hashtag. Your content must be relevant, fresh, and add to the conversation on social media.

2021 social media hashtags and holidays

Develop targeted promotions and standout campaigns by selecting a mix of holidays suited to your brand and audience. Do your due diligence by researching the holiday, and your hashtags, before scheduling your posts.

Use these social media marketing tips to select just the right list of holidays for your brand:

Know your audience: Find holidays related to your fans’ hobbies, habits, and lifestyle. Choose a mix of dates that inspire, inform, or celebrate your unique followers.
Add trending hashtags: Search for local and trending hashtags using tools like Hootsuite or Sprout Social.
Align internet holidays to your brand: Don’t jump on every holiday or you’ll overwhelm your feed and your audience.
Use a social media content calendar template: Schedule your social media holidays in advance so you can see where you have content gaps and opportunities.

Create an easy-to-use content and engagement calendar template with Hootsuite. Image source: Author

January 2021

Start the year off on a fabulous note by celebrating National Thank You Month. Create a social media campaign recognizing (and thanking) your customers, teams, or followers. Then find and add a few relevant dates such as Bubble Bath Day for beauty brands or Vision Board Day for productivity software companies.

Incorporate one or more of these internet holidays into your January calendar:

January 1: New Year's Day #NewYearsDay
January 2: Science Fiction Day #ScienceFictionDay
January 4: National Trivia Day #NationalTriviaDay
January 5: National Keto Day #NationalKetoDay
January 6: National Technology Day #TechnologyDay
January 7: National Bobblehead Day #NationalBobbleheadDay
January 8: National Bubble Bath Day #BubbleBathDay
January 9: National Law Enforcement Appreciation Day #LawEnforcementAppreciationDay
January 10: National Cut Your Energy Costs Day #CutYourEnergyCostsDay
January 11: National Vision Board Day #VisionBoardDay
January 11: Human Trafficking Awareness Day #HumanTraffickingAwarenessDay
January 13: National Sticker Day #NationalStickerDay
January 13: Clean Off Your Desk Day #CleanOffYourDeskDay
January 15: National Hat Day #NationalHatDay
January 18: Martin Luther King Jr. Day #MLKDay
January 18: Blue Monday #BlueMonday
January 20: Cheese Lovers Day #CheeseLoversDay
January 21: Get To Know Your Customers Day Q1 #GetToKnowYourCustomersDay
January 21: National Hugging Day #NationalHuggingDay
January 22: Library Shelfie Day #LibraryShelfieDay
January 23: National Pie Day #NationalPieDay
January 24: National Compliment Day #NationalComplimentDay
January 25: Opposite Day #OppositeDay
January 25: Community Manager Appreciation Day #CMAD
January 28: Data Privacy Day #PrivacyAware
January 31: Backwards Day #BackwardsDay
January 31: Inspire Your Heart with Art Day #InspireYourHeartWithArtDay
January 31: Grammy Awards #GRAMMYs

February 2021

Connect with fans using educational, infotainment, or inspiring social media content to bring awareness to Black History Month. For instance, Google’s #TheMostSearched campaign highlights “the icons and moments that have been searched more than any others in the United States.”

Mix in other social media holidays throughout the month that encourage fan interaction:

February 1-28: Black History Month #BlackHistoryMonth #BlackHistoryMonth2021
February 2: Groundhog Day #GroundhogDay
February 2: World Wetlands Day #WorldWetlandsDay
February 4: World Cancer Day #WorldCancerDay
February 5: National Weatherperson’s Day #NationalWeatherpersonsDay
February 5: World Nutella Day #WorldNutellaDay
February 5: National Bubble Gum Day #BubbleGumDay
February 7: Super Bowl #SBLIV #SB55
February 7: National Send a Card to a Friend Day #SendACardToAFriendDay
February 8: National Boy Scouts Day #BoyScoutsDay
February 8: Clean Out Your Computer Day #CleanOutYourComputerDay
February 9: National Pizza Day #NationalPizzaDay
February 9: Safer Internet Day #SID2021
February 11: Inventors Day #InventorsDay
February 11: National Make A Friend Day #NationalMakeAFriendDay
February 12: Chinese New Year #Year of the Ox
February 13: World Radio Day #WorldRadioDay
February 13: New York Fashion Week #NYFW #NWFW2021
February 14: Valentine's Day #ValentinesDay
February 15: Presidents Day #PresidentsDay
February 15: Family Day #FamilyDay
February 16: Mardi Gras #MardiGras
February 16: National Pancake Day #NationalPancakeDay
February 17: Random Acts Of Kindness Day #KindnessDay
February 18: National Drink Wine Day #NationalDrinkWineDay
February 18: National Battery Day #NationalBatteryDay
February 20: Love Your Pet Day #LoveYourPetDay
February 20: World Day of Social Justice #SocialJusticeDay
February 21: International Mother Language Day #IMLD
February 22: National Wildlife Day #NationalWildlifeDay
February 28: National Skip The Straw Day #SkipTheStrawDay
February 28: Golden Globe Awards #GoldenGlobes

March 2021

Can your fans recall top women from history? Boost social media engagement with a quiz for Women’s History Month. Or ask followers to comment on your post with one thing they want the world to know in coordination with National Be Heard Day. Then select a few pieces of user-generated content to share on your feed.

Help your audience get through the long month of March by adding one or more of these dates to your holiday calendar:

March 1-31: Women’s History Month #WomensHistory #WomensHistoryMonth
March 1: National Peanut Butter Lover’s Day #PeanutButterLoversDay
March 2: National Read Across America Day #ReadAcrossAmerica #DrSeuss
March 3: World Wildlife Day #WorldWildlifeDay
March 4: National Grammar Day #NationalGrammarDay
March 4: National Sons Day #NationalSonsDay
March 5-6: National Day of Unplugging #NationalDayOfUnplugging
March 5: National Salesperson Day #SalespersonDay
March 5: Employee Appreciation Day #EmployeeAppreciationDay
March 6: National Dentist’s Day #DentistsDay
March 7: National Be Heard Day #NationalBeHeardDay
March 7: National Cereal Day #NationalCerealDay
March 8: National Proofreading Day #NationalProofreadingDay
March 8: International Women’s Day #IWD2021 #EachforEqual
March 9: National Napping Day #NationalNappingDay
March 10: National Pack Your Lunch Day #NationalPackYourLunchDay
March 10: Women and Girls HIV/AIDS Awareness Day #NWGHAAD
March 11: National Worship of Tools Day #WorshipOfToolsDay
March 11: Johnny Appleseed Day #JohnnyAppleseedDay
March 11: Popcorn Lover’s Day #PopcornLoversDay
March 12: National Girl Scout Day #GirlScoutDay
March 14: Daylight Savings #DaylightSavings
March 14: Pi Day #PiDay
March 14: Potato Chip Day #NationalPotatoChipDay
March 14: Write Your Story Day #WriteYourStoryDay
March 15: National Shoe The World Day #NationalShoeTheWorldDay
March 15: World Consumer Rights Day #WCRD2021
March 16: National Freedom of Information Day #FreedomOfInformationDay
March 17: St. Patrick's Day #StPatricksDay
March 18: Awkward Moments Day #NationalAwkwardMomentsDay
March 19: National Let’s Laugh Day #NationalLetsLaughDay
March 19: World Sleep Day #WorldSleepDay
March 20: Spring Begins #FirstDayOfSpring
March 20: International Day of Happiness #InternationalDayofHappiness
March 20: World Storytelling Day #WorldStorytellingDay
March 21: Elimination of Racial Discrimination Day #RacialDiscriminationDay
March 21: World Poetry Day #WorldPoetryDay
March 22: World Water Day #WorldWaterDay
March 23: National Puppy Day #NationalPuppyDay
March 23: American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay
March 25: Tolkien Reading Day #TolkienReadingDay
March 26: National Spinach Day #NationalSpinachDay
March 26: Purple Day #PurpleDay #EpilepsyAwarenessDay
March 27: Earth Hour Day #EarthHourDay
March 30: Doctor’s Day #NationalDoctorsDay
March 30: National Take a Walk in the Park Day #NationalWalkInTheParkDay
March 31: International Transgender Day Of Visibility #TransDayOfVisibility
March 31: Equal Pay Day #EqualPayDay
March 31: World Backup Day #WorldBackupDay

April 2021

Fill your social media content calendar with inspirational and helpful tips during Stress Awareness Month. You can connect your campaign to several holidays on this list since walking, rainbow-finding, beer, and pets could all be someone’s form of stress relief.

Select a few dates to schedule on your social media calendar:

April 1: April Fools' Day #AprilFools
April 2: World Autism Awareness Day #WAAD
April 2: Good Friday #GoodFriday
April 3: Find a Rainbow Day #FindARainbowDay
April 3: National Handmade Day #NationalHandmadeDay
April 4: Hug a Newsperson Day #HugANewsperson
April 4: Easter #HappyEaster
April 7: National Walking Day #NationalWalkingDay
April 7: World Health Day #WorldHealthDay #LetsTalk
April 7: National Beer Day #NationalBeerDay
April 9: National Winston Churchill Day #WinstonChurchillDay
April 10: National Siblings Day #NationalSiblingsDay
April 10: Encourage a Young Writer Day #EncourageAYoungWriterDay
April 11: National Pet Day #NationalPetDay
April 12: Human Space Flight Day #HumanSpaceFlightDay #InternationalDayOfHumanSpaceFlight
April 15: Tax Day #TaxDay
April 15: National High-Five Day #NH5D
April 15: Get To Know Your Customers Day Q2 #GetToKnowYourCustomersDay
April 16: National Wear Your Pajamas To Work Day #PJDay
April 16: National Stress Awareness Day #StressAwarenessDay
April 17: Haiku Poetry Day #HaikuPoetryDay
April 20: National Look-Alike Day #NationalLookAlikeDay
April 21: National Administrative Professionals Day #AdministrativeProfessionalsDay
April 22: Earth Day #EarthDay2021
April 22: Take Our Daughters And Sons To Work Day #TODASTW #COUNTONME #TakeOurChildrenToWorkDay
April 23: World Book Day #WorldBookDay
April 23: National Picnic Day #NationalPicnicDay
April 25: Academy Awards #Oscars #Oscars2021
April 25: National Telephone Day #NationalTelephoneDay
April 25: World Malaria Day #EndMalariaForGood
April 28: Pay It Forward Day #StandForKindness
April 28: National Superhero Day #NationalSuperheroDay
April 29: Denim Day #DenimDay
April 29: International Dance Day #InternationalDanceDay
April 30: National Honesty Day #NationalHonestyDay
April 30: Arbor Day #ArborDay
April 30: International Jazz Day #JazzDay
April 30: National Adopt a Shelter Pet Day #AdoptAShelterPetDay

May 2021

Go ahead and use your social media management tools to schedule your month of posts so you can spend time celebrating on National BBQ Day using your favorite gas, smoke, or charcoal grill.

From bikes to trees to smiles, May is full of fun days to celebrate with your fans:

May 1: May Day #MayDay
May 1: International Workers Day #IntWorkersDay
May 1: Space Day #SpaceDay
May 1: Kentucky Derby #KYDerby
May 3: World Press Freedom Day #WPFD2021 #PressFreedom
May 4: Star Wars Day #MayThe4thBeWithYou #StarWarsDay
May 4: International Firefighters Day #InternationalFirefightersDay
May 4: Teachers' Day #ThankATeacher
May 4: World Asthma Day #WorldAsthmaDay
May 5: Cinco de Mayo #CincoDeMayo
May 6: National Nurses Day #NursesDay
May 7: World Password Day #WorldPasswordDay
May 8: National Space Day #SpaceDay
May 9: Europe Day #EuropeDay
May 9: Mother's Day #MothersDay
May 12: National Limerick Day #NationalLimerickDay
May 12: National Receptionist Day #NationalReceptionistDay
May 15: International Day of Families #FamilyDay
May 16: Love a Tree Day #LoveATreeDay
May 16: National BBQ Day #NationalBBQDay
May 17: Day Against Homophobia & Transphobia #IDAHOT2021
May 18: Indianapolis 500 #Indy500
May 20: National Rescue Dog Day #NationalRescueDogDay
May 21: Endangered Species Day #EndangeredSpeciesDay
May 21: National Bike To Work Day #BikeToWorkDay #BTWD
May 21: National Memo Day #NationalMemoDay
May 24: National Road Trip Day #NationalRoadTripDay
May 24: National Scavenger Hunt Day #NationalScavengerHuntDay
May 28: Hamburger Day #NationalHamburgerDay
May 28: Heat Awareness Day #NoFryDay
May 29: Paperclip Day #PaperclipDay
May 30: National Creativity Day #NationalCreativityDay
May 31: Memorial Day #MemorialDay #MDW
May 31: World No-Tobacco Day #NoTobacco
May 31: National Smile Day #NationalSmileDay

June 2021

Bring color and joy to your social media channels by celebrating LGBTQ Pride Month, and don’t forget to ask fans to tag their bestie on Best Friend’s Day! Remember to pay close attention to trending hashtags and their meanings to create positive and viral posts.

See results with your social media marketing plan by adding dates such as:

June 1-30: Pride Month #Pride #HappyPride
June 1: Global Day of Parents #GlobalDayOfParents
June 1: National Say Something Nice Day #SaySomethingNice
June 2: Leave The Office Early Day #LeaveTheOfficeEarlyDay
June 2: National Running Day #NationalRunningDay
June 4: National Donut Day #DonutDay
June 5: World Environment Day #WorldEnvironmentDay
June 6: Higher Education Day #HigherEducationDay
June 6: 34th annual National Cancer Survivors Day #NCSD2021
June 8: World Oceans Day #WorldOceansDay
June 8: Best Friends Day #BestFriendsDay
June 9: Donald Duck Day: #DonaldDuckDay
June 11: Make Life Beautiful Day #MakeLifeBeautiful
June 13: International Children’s Day #ChildrensDay
June 13: National Children’s Day #NationalChildrensDay
June 14: Flag Day #FlagDay
June 14: World Blood Donor Day #GiveBlood
June 19: Juneteenth #Juneteenth
June 20: First Day of Summer #SummerSolstice #FirstDayOfSummer #SummerBegins
June 20: World Refugee Day #WorldRefugeeDay
June 20: Father's Day #FathersDay
June 21: National Selfie Day #SelfieDay #NationalSelfieDay
June 21: World Music Day #WorldMusicDay
June 21: International Yoga Day #InternationalYogaDay
June 23: National Columnists’ Day #NationalColumnistDay
June 24: National Handshake Day #HandshakeDay
June 25: Take Your Dog to Work Day #TakeYourDogToWorkDay
June 27: National Sunglasses Day #NationalSunglassesDay
June 27: National PTSD Awareness Day #NationalPTSDAwarenessDay
June 29: National Camera Day #NationalCameraDay
June 30: Social Media Day #SMDay #SocialMediaDay
June 30: National Postal Worker Day #NationalPostalWorkerDay

July 2021

You’re halfway through the year! By now, you’ve assessed a couple of quarters of results and adjusted your social media content strategy. Even though your fans are busy celebrating summer, July offers several national holidays to boost your brand awareness. It’s National Ice Cream Month, a fun holiday that almost all brands can add to their schedules.

Complete your calendar with these dates:

July 1: International Joke Day #TellAJoke
July 1: Canada Day #CanadaDay
July 1: National Postal Worker Day #NationalPostalWorkerDay
July 2: World UFO Day #WorldUFODay
July 4: Independence Day #4thofJuly #July4th #IndependenceDay
July 5: National Workaholic Day #NationalWorkaholicDay
July 6: National Fried Chicken Day #NationalFriedChickenDay
July 7: World Chocolate Day #WorldChocolateDay
July 11: Cheer Up the Lonely Day #CheerUpTheLonelyDay
July 12: Malala Day #MalalaDay
July 12: National Simplicity Day #NationalSimplicityDay
July 15: Give Something Away Day #GiveSomethingAwayDay
July 15: Get To Know Your Customers Day Q3 #GetToKnowYourCustomersDay
July 17: World Emoji Day #WorldEmojiDay
July 18: Nelson Mandela International Day #MandelaDay
July 18: National Sour Candy Day #NationalSourCandyDay
July 18: National Ice Cream Day #NationalIceCreamDay
July 22: National Hammock Day: #NationalHammockDay
July 25: Parents’ Day #ParentsDay
July 26: Disability Independence Day #DisabilityIndependenceDay
July 30: International Day of Friendship #DayOfFriendship
July 30: Talk in an Elevator Day #TalkInAnElevatorDay
July 31: National Mutt Day #NationalMuttDay

August 2021

Delight fans by requesting photos of their pets “working” on Work Like a Dog Day or share downloadable adult coloring templates to honor National Coloring Book Day. Regardless of the holiday, find unique ways to get your followers liking, commenting, and clicking on your posts.

Choose from popular days such as:

August 1: Respect for Parents Day #RespectForParentsDay
August 2: National Coloring Book Day #NationalColoringBookDay
August 5: Work Like A Dog Day #WorkLikeADogDay
August 8: International Cat Day #InternationalCatDay
August 9: National Book Lovers Day #NationalBookLoversDay
August 10: National Lazy Day #NationalLazyDay #LazyDay
August 11: National Sons and Daughters Day #SonsAndDaughtersDay
August 12: International Youth Day #YouthDay
August 12: World Elephant Day #WorldElephantDay
August 13: International Lefthanders Day #LefthandersDay
August 13: Friday The 13th #FridayThe13th
August 15: National Relaxation Day #NationalRelaxationDay
August 16: National Tell A Joke Day #NationalTellAJokeDay
August 17: National Nonprofit Day: #NationalNonprofitDay
August 19: World Photography Day #WorldPhotographyDay #WorldPhotoDay
August 19: World Humanitarian Day #WorldHumanitarianDay
August 20: National Lemonade Day #NationalLemonadeDay
August 21: Senior Citizens Day #SeniorCitizensDay
August 26: Women’s Equality Day #WomensEqualityDay
August 26: National Dog Day #NationalDogDay #DogDay

September 2021

Invite your guests to take center stage during National Hispanic Heritage Month or offer a daily motivational post leading up to the National Day of Encouragement. Add variety while repurposing your content by creating an Instagram Carousel showcasing inspirational quotes, photos, and videos.

Build a few of these days into your calendar:

September 15-October 15: National Hispanic Heritage Month
September 4: National Wildlife Day #NationalWildlifeDay
September 5: International Day of Charity #CharityDay
September 6: Read A Book Day #ReadABookDay
September 6: Labor Day #LaborDay
September 8: International Literacy Day #LiteracyDay
September 9: National Teddy Bear Day #NationalTeddyBearDay
September 10: Stand Up To Cancer Day #KissCancerGoodbye
September 11: National Day of Service and Remembrance #911Day #PatriotDay, #DayOfServiceAndRemembrance
September 12: National Day of Encouragement #DayOfEncouragement
September 12: Civic Day of Hacking #HackForChange
September 12: National Video Games Day #VideoGamesDay
September 12: Grandparents Day #GrandparentsDay
September 14: Live Creative Day: #LiveCreativeDay
September 15: Online Learning Day #OnlineLearningDay
September 19: International Talk Like A Pirate Day #TalkLikeAPirateDay
September 21: International Day Of Peace #PeaceDay
September 21: Miniature Golf Day #MiniGolfDay
September 22: Car-Free Day #CarFreeDay
September 22: Hobbit Day #HobbitDay
September 22: Fall Begins #FirstDayOfFall #1stDayOfFall
September 22: American Business Women’s Day #AmericanBusinessWomensDay
September 26: European Day of Languages #EDL2021
September 27: World Tourism Day #WTD2021
September 27: National Scarf Day #NationalScarfDay
September 28: World Rabies Day #WorldRabiesDay
September 28: National Good Neighbor Day #GoodNeighborDay
September 29: National Coffee Day #NationalCoffeeDay #InternationalCoffeeDay
September 29: National Women’s Health and Fitness Day #FitnessDay
September 30: International Podcast Day #InternationalPodcastDay

October 2021

October is an excellent month to partner with local businesses to throw your support behind National Breast Cancer Awareness Month. Get involved with your community, and ask your audience to share stories and favorite charities.

Add another social media holiday to get more eyes on your campaigns:

October 1: International Day of Older Persons #UNDOP
October 1: World Vegetarian Day #WorldVegetarianDay
October 1: International Coffee Day #InternationalCoffeeDay
October 2: Day of Nonviolence #InternationalDayOfNonviolence
October 2: Name Your Car Day #NameYourCarDay
October 3: National Techies Day #TechiesDay
October 4: World Smile Day #WorldSmileDay
October 4: World Animal Day #WorldAnimalDay
October 4: National Taco Day #NationalTacoDay
October 4: World Habitat Day #WorldHabitatDay
October 5: World Teachers Day #WorldTeachersDay
October 5: Do Something Nice Day #DoSomethingNiceDay
October 7: National LED Light Day #NationalLEDLightDay
October 10: World Mental Health Day #WorldMentalHealthDay
October 11: National Coming Out Day #NationalComingOutDay
October 11: International Day Of The Girl #DayOfTheGirl
October 11: Indigenous Peoples’ Day #indigenouspeoplesday
October 13: National Train Your Brain Day #TrainYourBrainDay
October 14: World Sight Day #WorldSightDay
October 14: National Dessert Day #DessertDay
October 15: Global Handwashing Day #GlobalHandwashingDay
October 16: National Boss’s Day #BossDay #BossesDay
October 16: World Food Day #WorldFoodDay #FoodDay
October 17: Eradication of Poverty Day #EndPoverty
October 18: Clean Your Virtual Desktop Day #CleanYourVirtualDesktopDay
October 20: World Statistics Day #StatisticsDay
October 21: Reptile Awareness Day #ReptileAwarenessDay
October 21: Get To Know Your Customers Day Q4 #GetToKnowYourCustomersDay
October 23: iPod Day #iPodDay
October 24: United Nations Day #UNDay
October 25: Greasy Foods Day #GreasyFoodsDay
October 28: National Chocolate Day #NationalChocolateDay
October 29: National Cat Day #NationalCatDay
October 30: National Publicist Day #NationalPublicist
October 30: Checklist Day #ChecklistDay
October 31: Halloween #Halloween

This Halloween, 58% of consumers will celebrate the spooky holiday. Image source: Author

November 2021

Appeal to the guys on your list by serving up extra value during November and focusing on men’s health issues. Share polls about men’s health, statistics, or infographics with warning signs.

Plus, draw attention to local entrepreneurs and small businesses by spotlighting various social media followers or local companies in your feed for National Entrepreneurs’ Day and Small Business Saturday.

Pick a holiday or two that fits your November theme:

November 1: National Author’s Day #NationalAuthorsDay
November 1: World Vegan Day #WorldVeganDay
November 1: National Cook For Your Pets Day #CookForYourPetsDay
November 3: Election Day #ElectionDay, #Election2021 #iVoted
November 3: National Sandwich Day #NationalSandwichDay
November 3: National Housewives Day #NationalHousewivesDay
November 4: National Candy Day #NationalCandyDay
November 7: Daylight Saving Time Ends #DaylightSavings
November 8: National Cappuccino Day #CappuccinoDay
November 8: STEM Day #STEMDay
November 10: Forget Me Not Day #ForgetMeNotDay
November 11: Veterans Day #VeteransDay
November 13: World Kindness Day #WorldKindnessDay #WKD
November 13: Friday The 13th #FridayThe13th
November 14: World Diabetes Day #WDD
November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay
November 15: America Recycles Day #BeRecycled
November 16: International Day for Tolerance #ToleranceDay
November 16: National Fast Food Day #NationalFastFoodDay
November 17: International Students Day #InternationalStudentsDay
November 17: National Entrepreneurs’ Day #EntrepreneursDay
November 19: International Men’s Day #InternationalMensDay
November 20: Universal Children’s Day #UNChildrensDay
November 21: World Hello Day #WorldHelloDay
November 25: Thanksgiving #Thanksgiving
November 26: National Cake Day #NationalCakeDay
November 26: Black Friday #BlackFriday
November 26: National Day of Listening #DayOfListening
November 27: Small Business Saturday #ShopSmall #SmallBusinessSaturday
November 28: Hanukkah #Hanukkah #HappyHanukkah
November 29: Electronic Greeting Card Day #ElectronicGreetingsDay
November 29: Cyber Monday #CyberMonday
November 30: Computer Security Day #ComputerSecurityDay
November 30: Giving Tuesday #GivingTuesday

December 2021

End the year with a bang by creating posts counting down until Christmas. Consider giving away brand-related prizes that ease your fans’ holiday-related problems or sharing a custom crossword puzzle on Crossword Puzzle Day.

Add posts that coordinate with these holidays:

December 1: World AIDS Day #WAD2021 #WorldAIDSDay
December 3: Persons with Disabilities Day #IDPWD
December 4: National Sock Day #NationalSockDay
December 4: National Cookie Day #NationalCookieDay
December 5: World Soil Day #WorldSoilDay
December 6: Microwave Oven Day #MicrowaveOvenDay
December 8: National Bartender Day #NationalBartenderDay
December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
December 10: Human Rights Day #HumanRightsDay
December 10: Nobel Prize Day #NobelPrize
December 10: National Salesperson Day #SalespersonDay
December 11: International Mountain Day #InternationalMountainDay
December 11: National App Day #NationalAppDay
December 18: Super Saturday #SuperSaturday
December 21: First Day of Winter #WinterSolstice
December 21: Crossword Puzzle Day #CrosswordPuzzleDay
December 23: Festivus #Festivus
December 24: Christmas Eve #ChristmasEve
December 25: Christmas #ChristmasDay #MerryChristmas
December 26: Boxing Day #BoxingDay
December 27: No Interruptions Day #NoInterruptionsDay
December 29: Tick Tock Day #TickTockDay
December 31: New Year’s Eve #NYE #NYE2021

Plan for a new year

Go back through your campaigns and check engagement rates for your social media holiday posts. Use this information to design a robust social media calendar for 2021 while simplifying your social media management process so you have more time to interact with, and respond to, your growing fan base.