What Should I Invest In?

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Now that you know why you're investing and how to get started, it's time to dig deeper and pick some investments. As you may have noticed, there are several categories of investments, and many of those categories have thousands of choices within them. So finding the right ones for you isn't a trivial matter.

The single greatest factor, by far, in growing your long-term wealth is the rate of return you get on your investment. There are times, though, when you may need to park your money someplace for a short time, even though you won't get very good returns. Here is a summary of the most common short-term savings vehicles:

Short-term savings vehicles

  • Savings account: Often the first banking product people use, savings accounts earn a small amount in interest, so they're a little better than that dusty piggy bank on the dresser.
  • Money market funds: These are a specialized type of mutual fund that invest in extremely short-term bonds. Unlike most mutual funds, shares in a money market fund are designed to be worth $1 at all times. Money market funds usually pay better interest rates than a conventional savings account does, but you'll earn less than what you could get in certificates of deposit.
  • Certificate of deposit (CD): This is a specialized deposit you make at a bank or other financial institution. The interest rate on CDs is usually about the same as that of short- or intermediate-term bonds, depending on the duration of the CD. Interest is paid at regular intervals until the CD matures, at which point you get the money you originally deposited plus the accumulated interest payments. CDs through banks are usually insured up to $100,000.

Fools are partial to investing in stocks, as opposed to other long-term investing vehicles, because stocks have historically offered the highest return on our money. Here are the most common long-term investing vehicles:

Long-term investing vehicles

  • Bonds: Bonds come in various forms. They're known as "fixed-income" securities because the amount of income the bond generates each year is "fixed," or set, when the bond is sold. From an investor's point of view, bonds are similar to CDs, except that the government or corporations issue them, instead of banks.
  • Stocks: Stocks are a way for individuals to own parts of businesses. A share of stock represents a proportional share of ownership in a company. As the value of the company changes, the value of the share in that company rises and falls.
  • Mutual funds: Mutual funds are a way for investors to pool their money to buy stocks, bonds, or anything else the fund manager decides is worthwhile. Instead of managing your money yourself, you turn over the responsibility of managing that money to a professional. Unfortunately, the vast majority of such "professionals" tend to underperform the market indexes.

Retirement plans
A number of special plans are designed to create retirement savings, and many of these plans allow you to deposit money directly from your paycheck before taxes are taken out. Employers occasionally will match the amount (or a percentage of that amount) you have withheld from your paycheck up to a certain percentage of your salary. (Pssssst ... that's what we affectionately call "free money.") Some of these plans let you withdraw money early without a penalty if you want to buy a home or pay for education. If early withdrawals are not permitted, you may be able to borrow money from the account, or take out low-interest secured loans with your retirement savings as collateral. Rates of return vary on these plans, depending on what you invest in, since you can invest in stocks, bonds, mutual funds, CDs, or any combination.

  • Individual retirement account (IRA): This is one of a group of plans that allow you to put some of your income into a tax-deferred retirement fund -- you won't pay taxes until you withdraw your funds. Withdrawals are taxed at regular income-tax rates, not at the lower capital-gains rates. All IRAs are specialized accounts (not investments) that allow the account holder to invest the money however he or she likes. If you qualify, some or all of your IRA contribution may be tax-deductible.
  • Roth IRA: This retirement account differs from the conventional IRA in that it provides no tax deduction up front on contributions. Instead, it offers total exemption from federal taxes when you cash out to pay for retirement or a first home. A Roth can also be used for certain other expenses, such as education or unreimbursed medical expenses, without incurring a penalty -- although any earnings that are withdrawn are subject to income taxes unless you are more than 59 ½ years old. Not all taxpayers are eligible to contribute to a Roth IRA. You may be able to qualify if you participate in corporate retirement plans and don't qualify for deductible contributions to the conventional IRA.
  • 401(k): A retirement savings vehicle that employers offer. It's named for the section of the Internal Revenue Code where it's covered. Given the tax advantages and the possibility of corporate matching -- those cases when your employer matches part of your contribution -- the 401(k) is well worth considering.
  • 403(b): The nonprofit version of a 401(k) plan. Local and state governments offer a 457 plan.
  • Keogh: A special type of IRA that doubles as a pension plan for a self-employed person, who can put aside significantly more than the contributions allowed for an IRA.
  • Simplified Employee Pension (SEP) plan: A special kind of Keogh-individual retirement account. SEPs were created so that small businesses could set up retirement plans that were a little easier to administer than normal pension plans are. Both employees and the employer can contribute to a SEP.

Investing in stocks
It's worth taking a closer look at stocks, because historically, they've had much better returns than bonds and other investments. Essentially, stock lets you own a part of a business. Dating back to the Dutch mutual stock corporations of the 16th century, the modern stock market exists as a way for entrepreneurs to finance businesses using money collected from investors. In return for ponying up the dough to finance the company, the investor becomes a part-owner of the company. That ownership is represented by stock -- specialized financial "securities," or financial instruments -- that are "secured" by a claim on the assets and profits of a company.

Common stock
Common stock is aptly named -- it's the most common form of stock an investor will encounter. This is an ideal investment vehicle for individuals, because anyone can take part; there are absolutely no restrictions on who can purchase common stock -- the young, the old, the savvy, the reckless. Common stock is more than just a piece of paper; it represents a proportional share of ownership in a company -- a stake in a real, living, breathing business. By owning stock -- the most amazing wealth-creation vehicle ever conceived (except for inheriting money from a relative you've never heard of) -- you are a part-owner of a business.

Shareholders "own" a part of the assets of the company and part of the stream of cash those assets generate. As the company acquires more assets and the stream of cash it generates gets larger, the value of the business increases. This increase in the value of the business is what drives up the value of the stock in that business.

Because they own a part of the business, shareholders get a vote to elect the board of directors. The board is a group of individuals who oversee major decisions the company makes. They tend to wield a lot of power in corporate America. Boards decide whether a company will invest in itself, buy other companies, pay a dividend, or repurchase stock. Top company management will give some advice, but the board makes the final decision. The board even has the power to hire and fire those managers.

As with most things in life, the potential reward from owning stock in a growing business has some possible pitfalls. Shareholders also get a full share of the risk inherent in operating the business. If things go bad, their shares of stock may decrease in value. They could even end up being worthless if the company goes bankrupt.

Different classes of stock
Occasionally, companies find it necessary to concentrate the voting power of a company into a specific class of stock, in which a certain set of people own the majority of shares. For instance, if a family business needs to raise money by selling equity, sometimes they will create a second class of stock that they control and has, say, 10 votes per share of stock, while they sell another class of stock that only has one vote per share to others.

Does this sound like a bad deal? Many investors believe it is, and they routinely avoid companies with multiple classes of voting stock. This kind of structure is most common in media companies and has been around only since 1987.

When there is more than one class of stock, they are often designated as Class A or Class B shares.

Next steps
We hope this hasn't been the most painful thing you've had to read this week. You're now conversant enough in stock market matters to impress those who are very easily impressed. Although knowing the terms and general workings of the stock market is just the first step in your investing career, it's useful to know that each share of stock represents a proportional share of a business, and that the potential rewards are great, but that stocks are also riskier than putting money in the bank.

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Read/Post Comments (29) | Recommend This Article (401)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 24, 2008, at 7:58 AM, Mike1940 wrote:

    I am 68. My income is fixed and largely tax-free (government disailities). My wife is 53, works and our combined incomes are over $120,000. We have a joint Pioneer Value A regular stock portfolio that has rallen in value in 3 months from over $5K to under $3K. Another is a traditional IRA holding $10K 3 months ago and has fallen to < $8K at present. I am thinking of transferring or rolling over both accounts to an Oppenheimer money market or IRA. What is your advice?

  • Report this Comment On December 18, 2008, at 1:54 AM, YEN4PESOS wrote:

    Mike, It's December 17th now. Wow I hope all went well 4 u. I suspect there may be carnage. It got pretty ugly there for a while. If you are just reading this comrade, The US isn't capitalist anymore since you last logged on. I'm not sure what the suits are calling it this week, but it all boils down to the new rules in 09 which to any fool, looks like some hybrid of socialism. Never the less, the Gov. is spending like a drunk sailor on shore leave. And they aren't through.....! They are spending it faster than they can print it. And if my hunch is right, by next Labor Day, we'll be barely hanging on to the reins of an inflation run-a-way that will take a decade(or a war,if history does repeat its self) to get a handle on. If you still have 5k,.... START hedging for inflation my comrade. It is about to leave the launch pad. Thats from one fool to another. And,... the options there are limited. One of the guys from the Brain Drain will do an article on that ..... Next December.... oops.

  • Report this Comment On January 14, 2009, at 7:27 PM, samthestar17 wrote:

    This article was a great help. thanks, man.

  • Report this Comment On August 11, 2009, at 8:51 AM, Courtwud wrote:

    What are the qualifications for a Roth IRA? I've heard a few people mention that was the investment to get into right now and your article states not all people will qualify.

  • Report this Comment On January 14, 2010, at 10:04 AM, Elisahome wrote:

    Class C shares compared with Class A shares.

    I am in my early 50's, my current Broker has all of our investments in Class C shares. I was approached by a financial adviser from our bank to invest with their institution. He recommends changing all current investments to American Funds Class A shares.

    Investment amount $100,000.

    What would you recommend? Would the initial fee of 3.5% recoup with the lower over all ratio?

    Many Thanks

  • Report this Comment On March 13, 2010, at 1:04 PM, BdaProvidence21 wrote:

    Elisahome --

    Your current broker is using C shares because they pay an ongoing commission to him/her each year in the form of higher annual expenses. An A share pays a commission from your investment only one time up front. If you are using an advisor to buy-and-hold and only make occasional changes, you will pay less in fees with an A share. For a shorter-term holding period, C shares may be less expensive. Either way a true advisor should tell you the service you should expect and how he or she is paid. And for the record, American Funds are not evil just because they are load-funds; they encourage investors to work with an honest advisor who will encourage them and educate them to make long-term choices. They just aren't the only option.

  • Report this Comment On March 21, 2010, at 12:17 PM, stevejmm wrote:

    I'm anew investor attempting to start trading in stocks and after my research, my question is, "how many shares is a good starting point?" for someone in my case. I have an account with one of the many big name investment companies that gharges $8 a trade. I'm trying to start with around 2k, any advice would be greatly appreciated.

  • Report this Comment On September 11, 2010, at 11:06 AM, bevelegg wrote:

    How Do I Known When It Is Time to take some money off of the mutual Fund (Bond, and Stock mutual Fund. Since they are reinvesting the dividend. Should I take the reinvesting off. or should I take the 21% that the Mutual Fund has make so far and go back to the intital investment.

  • Report this Comment On December 10, 2010, at 2:14 PM, Donnadjbrown wrote:

    Between my husband and I our yearly income is approx $104,000, we have absolutely no tax right offs, don't own any property and want to begin investing some of our income, any suggestions, would like to invest semi-aggressive but for long term?

  • Report this Comment On September 21, 2011, at 4:42 AM, jow847 wrote:

    So much for run away inflation...

    Temporary government spending is the only thing that prevented a second great depression

  • Report this Comment On October 13, 2011, at 10:59 AM, acmn1113 wrote:

    I just have a question: apart from Constant Contact, are there any women owned businesses that are doing well in the stock market?

    I have searched for a little while and have not been able to find much info.

    Where can I go to find an index of women owned companies? Is there such a thing? Thanks.

  • Report this Comment On October 13, 2011, at 11:02 AM, catoismymotor wrote:

    Plastics, my boy. Plastics!

  • Report this Comment On December 27, 2011, at 1:20 PM, cinmankane wrote:

    Hi I'm 65 and have about 100K invested in an IRA. I am confident in my broker and have done ok through the ups and downs of the past years. However now I am thinking of taking the money and moving it to an insured bank account instead of in stocks and bonds. Can I do that without paying income taxes on the money?

  • Report this Comment On January 03, 2014, at 9:37 PM, skcda wrote:

    I've run out of darts

  • Report this Comment On February 25, 2014, at 1:58 PM, arlinegidion wrote:

    Should I buy Tesla cars today. Feb 25,.

    Or should I still hold off. Thank you.

    Arline Gidion

  • Report this Comment On June 12, 2014, at 7:21 AM, DanBear wrote:

    I'll 67, working, and my wife is 70, retired. Which is best way to go, mutual fund or Roth IRA? I plan on working for another 10 years or so and contributing about $100.00 a month. My interest is mutual fund; whereas, my wants a Roth IRA.


  • Report this Comment On June 19, 2014, at 7:29 AM, Serg12 wrote:

    it's very interesting! my friend was very interested! Thx.

  • Report this Comment On June 20, 2014, at 9:08 PM, NinaSerentsia wrote:

    I see that medical marijuana is coming to trade markets. As we can see at the higher post.

  • Report this Comment On June 20, 2014, at 9:11 PM, DavidDavis wrote:

    I've just bought 10,000 and that's the future

  • Report this Comment On September 04, 2014, at 1:07 AM, tuhinmaa wrote:

    yea good

  • Report this Comment On September 04, 2014, at 1:12 AM, tuhinmaa wrote:

    i am a medical student..i want to invest very little..plz suggest me..

  • Report this Comment On December 30, 2014, at 6:20 PM, Simoesc wrote:

    Hi Fool, Heres Carlos from Portugal a fool.

    I managed to loose from MArch to November 2014 aproximately 5000€ through stocks. Now I have left something like 300€, which I can increase by 1000 or 2000€. But I need some safe sugestion which stock to buy...

    Sierra Wireless? Apple wil they push higher than 112?

    Help me please

    Thank you


  • Report this Comment On December 30, 2014, at 7:15 PM, NOTvuffett wrote:

    Hey Carlos,

    The first thing would recommend is to read as much as possible so that the numbers presented about a company make sense to you. Don't buy something just because your buddy said it was a good deal.

    If you are new to the market and have limited funds, I would suggest that you make small, regular investments in relatively safe stocks. Markets go up and down. Don't panic. Keep some money in reserve. Would you rather buy stuff when it is expensive or when it is on sale? lol.

    There are lots of people on the Fool that would be happy to help you with strategies appropriate for your circumstances.

    Finally, you need to understand the mechanics of the market.

    I have friends and employees that spend everything that they make. It reminds me of Aesop's fable "The ant and the grasshopper".

    vaya con Dios,


  • Report this Comment On December 30, 2014, at 7:35 PM, notyouagain wrote:

    YEN4PESOS = teaparty nut.

    Hope nobody was stupid enough to let his paranoia influence them.

  • Report this Comment On January 01, 2015, at 5:17 PM, rhodesscholar02 wrote:

    I am 83 years of age. I have a porfolio of about $260.000 give or take. I am going to sell MO. What should I buy. My portfolio consists of large cap blue chip growth stocks. For ex. cop, t, verizon, dd, dow chemical(should I keep), pfe, bristol myers, J and J, , three utilities, colgate,Kinder morgan etc. You get the message. I want some growth, but I need dividends. I go to alternative MD/DO and other health care providers. I have to pay out of pocket so dividends are necessary. What should I buy with the money I get from selling MO(Altria). Also,I want to leave my daughter a quality portfolio that will grow over the years. Many thanks Bob Rhodes

  • Report this Comment On April 05, 2015, at 9:41 PM, carrytrader wrote:

    If you have a small portfolio maybe you should think of using ETFS. It is important to note that ETF liquidity or bid or offer spread can be deceiving. Only because ETF has a low AUM does not mean it is illiquid.

    Underlying assets of the ETF are usually liquid assets so if there is a large buy order or the asset. The market maker just create more ETF units which increase overall AUM.


  • Report this Comment On May 27, 2015, at 1:50 PM, travelmike wrote:

    Investing doesn’t have to be that hard. Some of the pros want you to think it’s hard because then you need them and their high paid services. There are many tools to help the newbie. One such free tool that predicts stock market patterns using historical DJIA prices is really easy to use and straight forward. Here’s the link:

  • Report this Comment On June 08, 2015, at 2:54 AM, helpingyourself wrote:

    Right. I just want to say I know nothing about investing and was relying on motleys recommendations to guide me. I often checked the scoreboard. I havent been on for a while and it seems things have changed. like now, theres my scoreboard which it seems motley will invest for me for a fee. Is that true? Also where is the scoreboard. Is it still accessible? Can you send me a link where I can read about my scoreboard.

  • Report this Comment On September 18, 2015, at 7:47 AM, greenbeing wrote:

    Gold, Smart car technology anyone on board for these investments?

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