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Coinbase Investing 10% of Profits in Crypto Is Bigger Than You Think

The leading crypto exchange is buying $500 million in cryptocurrencies for its balance sheet and will continue to do so with 10% of its future profits.

By Rick Munarriz Aug 20, 2021 at 10:45AM EST

Key Points

  • CEO Brian Armstrong expects the profit percentage it invests in cryptocurrencies to grow from 10% over time.
  • Coinbase is a very profitable company right now, and that's going to translate into a lot of crypto being purchased.
  • Unlike the evangelical Michael Saylor or mercurial Elon Musk, Armstrong is a relatable CEO that will reasonably stick to his board's game plan.

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