Should Amazon Take Notes on Roku's and Walmart's Partnership?

By Jose Najarro – Jun 17, 2022 at 10:15AM

NASDAQ: ROKU

Roku

Market Cap

$9B

Today's Change

(-9.49%) -$5.96

Current Price

$56.85

Price as of April 26, 2024, 3:40 p.m. ET

Roku is increasing its advertisement solutions.

Video streaming is becoming essential to how consumers watch content, and advertisers must adjust to the trend. Today's video focuses on the partnership between Roku (ROKU -9.49%) and Walmart (WMT -0.10%) to bring commerce to TV ads. While this partnership benefits both, I believe Amazon (AMZN 3.52%) can learn a thing or two. Check out the short video below to learn more.

*Stock prices used were the closing prices of June 16, 2022. The video was published on June 16, 2022.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Jose Najarro has positions in Roku. The Motley Fool has positions in and recommends Amazon and Roku. The Motley Fool has a disclosure policy. Jose is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.