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Buying big brands has been a recipe for underperformance for over a decade.
It's commonly thought that big, well-known brands are a great place for investors. But that may not be true. In the video below, Travis Hoium highlights why some of the biggest brands in the world have underperformed the market for a decade.
*Stock prices used were end-of-day prices of June 9, 2023. The video was published on June 12, 2023.
Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet. The Motley Fool recommends 3M and Kraft Heinz and recommends the following options: long January 2024 $47.50 calls on Coca-Cola. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.
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