Target Takes on Amazon and Costco in Subscription Business

By Travis Hoium – Mar 13, 2024 at 9:00AM

NYSE: TGT

Target

Market Cap

$74B

Today's Change

(-2.08%) -$3.35

Current Price

$157.63

Price as of May 1, 2024, 11:08 a.m. ET

Target Circle could drive more loyalty and expand the company's same-day shipping.

Target (TGT -2.08%) announced a new membership program recently that puts it in direct competition with Amazon (AMZN 2.27%) and Costco (COST -0.43%). It could be a way to increase loyalty and spending among Target's best customers.

In this video, Travis Hoium shows why this is a great move for the retailer.

*Stock prices used were end-of-day prices of March 8, 2024. The video was published on March 11, 2024.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Costco Wholesale, Target, and Walmart. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.