Target Is Doing Its Best Costco Impression

By Travis Hoium – Apr 11, 2024 at 5:00AM

NYSE: TGT

Target

Market Cap

$76B

Today's Change

(-1.12%) -$1.84

Current Price

$162.90

Price as of April 29, 2024, 2:31 p.m. ET

Target's subscriptions are here, and they could help the company grow its long-term business.

Target (TGT -1.12%) has launched a subscription service that could improve customer loyalty and give added value. But this isn't just any subscription; it's a model that Target is partly copying from Costco (COST -0.81%).

In this video, Travis Hoium covers the business model Target is employing with its membership.

*Stock prices used were end-of-day prices of April 9, 2024. The video was published on April 10, 2024.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Costco Wholesale, Target, and Walmart. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.