TiVo said that it has forged an agreement with advertising company Omnicom
TiVo was once notorious as the brand that defined DVRs, only to have paying customers swiped by generic versions from cable companies like Comcast
You can't deny that coming up with a way to disrupt advertising -- and then offering a solution -- is pretty smart maneuvering on TiVo's part. Meanwhile, it's been increasingly making deals with providers like Cox, potentially extending its penetration into American households.
Although TiVo shares dipped today, they increased by 17% in August, with investors feeling pretty optimistic about the results of its legal wranglings with EchoStar
TiVo seems to be making all the right moves, using initiatives that should increase its relevance in the marketplace, but it's still unclear how much these deals will help its financial picture. No one could blame investors for putting TiVo on pause as they await the latest batch of quarterly data.
For more on TiVo, put the following Foolish articles on your to-do list:
- TiVo's increasing its popularity by teaming up with Cox.
- Tim Beyers recently said, you go, TiVo.
- TiVo arms itself with its new ad research unit.
Alyce Lomax does not own shares of any of the companies mentioned.