Hilton Launches New Budget-Conscious Brand, Spark by Hilton

What happened

Hilton announced plans to add Spark by Hilton, a new brand, to its portfolio of properties. Spark by Hilton is a premium economy brand that will provide guests with a simple, reliable, and comfortable stay at an accessible price point. 

“While room rates will vary by market and availability, Spark by Hilton will be competitively priced in the mid-$80s to low $90s range,” a Hilton representative told The Ascent.

So what

Spark by Hilton properties will offer the following:

• Welcoming public spaces with multi-functional seating 
• Simple rooms with practical amenities like streamlined furniture, in-room refrigerators, and multi-purpose workspaces 
• 24-hour check-in and Digital Key capabilities 
• Complimentary breakfast
• A 24-hour retail market for added convenience 

The new brand’s guests can also enjoy the benefits of the Hilton Honors program. This loyalty program is free to join and provides valuable perks to loyal customers, such as members-only discounts on rooms and free in-room WiFi. 

"Serving guests looking to maximize the value of their travel experience, Spark by Hilton will deliver reliable, friendly essentials with unexpected touches," Hilton said in a press release.

Now what

Many budget-conscious travelers want to continue exploring the world but don't want to disregard their personal finance goals. Affordable hotel options allow more people to prioritize travel without sacrificing them. Staying at a hotel brand like Spark could help travelers save on accomodations so they can put extra money towards other travel costs.  

In addition to booking affordable accommodations, travelers can maximize their savings and improve their experience by taking advantage of hotel loyalty programs, such as the Hilton Honors program. 

It can also be worthwhile to book hotel stays with hotel credit cards to access additional perks and earn points to redeem for free or discounted hotel stays. Many frequent travelers use travel rewards credit cards to save money on travel costs.