Car Insurance Ad Mascots We Love: Jake From State Farm

Car insurance isn't often top of mind when you think of comedy. But many insurance companies are using humor to promote their brands and get customers to think of them when it's time to get a new auto insurance policy. One of the most prominent auto insurance ad spokespersons is "Jake from State Farm," a character played by actor Kevin Miles.

Jake from State Farm often appears in funny TV ads with pro athletes like Patrick Mahomes of the Kansas City Chiefs. But despite his famous co-stars, Jake from State Farm is a down-to-earth character. Jake offers friendly explanations of how State Farm insurance can help people save money while bundling home and auto insurance.

Let's look at a few reasons why Jake from State Farm is an effective car insurance ad mascot, and how the message of these State Farm ads can help you save money on car insurance.

Jake from State Farm: Putting a human face on car insurance

It's not always clear in the commercials why Jake from State Farm spends so much time hanging out with pro athletes to talk about car insurance. But Jake isn't just a character in a TV ad; he's meant to represent the real-life presence and personal service of State Farm agents and employees.

State Farm has more than 19,000 insurance agents in local communities throughout America. If you want to get help with insurance by meeting with a real person, State Farm likely has a local office near you. The fact that State Farm uses Jake in its TV commercials is a sign of how important this "human face" is to State Farm's brand and its customers.

Not everyone wants to buy insurance online or from an insurtech app. Many people still want the human element and personal advice that can come from in-person interactions with their insurance company. If you want that personal touch, State Farm could be a good choice for your next auto insurance policy.

Getting fired up about bundling home and auto insurance

A common message from Jake's State Farm commercials is that you can save money by bundling home and auto insurance. State Farm offers savings of up to $1,073 if you bundle home and auto. You might think that bundling home and auto is a pretty simple, unexciting idea, right? Well, Jake from State Farm's commercials make it funny.

Here are a few recent funny ads from State Farm.

"Combo Meal Nuggies": Andy Reid is hungry for auto insurance savings

Patrick Mahomes and Jake from State Farm patiently explain to Chiefs Head Coach Andy Reid why bundling home and auto is like a delicious burger-and-fries fast food combo meal. (Coach Reid asks them to explain it one more time with chicken nuggets.)

"Mahomes and MaAuto": Travis Kelce doesn't want to change his name

Jake from State Farm tries to convince Travis Kelce to change his last name to "MaAuto" so he can be "bundled" with Mahomes. (Travis Kelce is not happy about this plan).

"Bundle Mantra": Locker room pep talk is a smashing success

Jake from State Farm joins Patrick Mahomes for a locker room chalkboard pep talk. Mahomes tells the football team that the whole season is about focusing on one word: "Bundle home and auto." The players are confused: "That's four words!" Jake replies, knowingly: "Not if you bundle 'em."

Suddenly the locker room erupts -- the players are super fired up! Their minds are blown by the amazing concept of bundling home and auto insurance! They start chest-bumping each other, ripping their shirts to shreds, and dumping Gatorade on their heads. (Is this really all it takes to motivate football players? Possibly! But it's a funny ad.)

Bottom line: Jake from State Farm made our list of best car insurance company ad mascots, because he's a friendly, reassuring presence. Even though Jake hangs out with superstar athletes and celebrity guests, he still represents the neighborly presence and personal service of State Farm. Want to save money by bundling home and auto insurance? State Farm can help.