4 Financial Trends Among Couples Not Having Kids

It's a big, wide world out there, and an increasing number of American couples are deciding to explore it without kids in tow. According to the latest Census data, we're looking at 43% of U.S. households choosing the childfree life, up 7% from just a decade ago. This idea's become so mainstream that there's even a catchy acronym floating around: DINKs, standing for double income, no kids.

But what are these duos doing with their cash if not spending it on kids? Here are four personal finance trends among couples not having kids, according to a MarketWatch survey.

1. Spending money on travel

Travel is the shining beacon for DINKs, with nearly half (48%) reporting that they'd rather spend their money on trips than anything else. This isn't just a whim of the wealthy; it's a cross-generational trend that sees no bounds, from Gen Z adventurers eager to explore the world through fresh eyes to baby boomers looking to enjoy their golden years wandering ancient cities and soaking up new cultures. This universal appeal of travel speaks to a deep-seated desire for experience over material possessions, a yearning to collect memories rather than things.

Financially, this means a significant portion of their budget is allocated to travel expenses, which could increase personal satisfaction. However, it might also necessitate careful financial planning to balance expenditures with savings goals.

2. Indulging their interests

When not jet-setting across the globe, 41% of DINKs are indulging in hobbies that often turn into passionate pursuits. Freed from the financial and time constraints that parenting invariably brings, these couples have the luxury to dive deep into activities that bring them joy and fulfillment. Whether it's honing their skills in the kitchen, mastering a musical instrument, or scaling mountain peaks, hobbies become a significant outlet for creativity, stress relief, and personal growth.

Spending on hobbies can sometimes be a substantial financial commitment. Still, without child-rearing expenses, these couples can afford to enhance their skills and experiences, enriching their lives without severely impacting their budget.

3. Investments and fur babies

Tied for third place in the spending race are investments and pets, each capturing the hearts (and wallets) of 37% of DINK couples. This dual focus sheds light on a nuanced approach to life among childfree couples.

On the one hand, the pragmatism of investing for the future speaks to a desire for financial security and stability; on the other, the love and care for pets reveal a nurturing side that seeks companionship and the joys of caring for another living being. It's a balance between growing wealth and creating a warm, loving home environment.

Investing can bolster long-term security and wealth, while pets bring joy and require a budget for their care. This balance allows for both emotional fulfillment and financial growth.

4. Owning a home

Contrary to the stereotype that childfree couples are perpetual renters or nomads, homeownership remains a cornerstone of the DINK lifestyle. Over half (52%) of those surveyed are proud homeowners, with an additional 23% eyeing the real estate market with plans to buy with a mortgage.

Even among those staunch in their decision never to have children, a whopping 76% are either homeowners or aspiring to be. This trend underscores a desire for stability and a personal sanctuary, debunking myths that equate childfree living with a lack of investment in the future.

From a financial standpoint, owning a home represents a major investment in one's financial future. It offers the potential for equity growth and a sense of financial stability that renting does not. However, it also entails a significant financial commitment to mortgage payments, property taxes, and maintenance costs.

Do DINKs have money concerns?

While the picture often painted of DINKs is one of boundless financial freedom, it's crucial to note that 13% of respondents to the MarketWatch survey reported not anticipating any discretionary income. This statistic serves as a sobering reminder of the economic diversity within the DINK demographic, highlighting that financial freedom is not a universal experience for all childfree couples. Childfree couples' evolving preferences and priorities reflect a broader shift in societal values, with a growing emphasis on personal fulfillment, financial security, and the pursuit of passions.

As more couples choose paths divergent from traditional family structures, their economic behaviors offer insights into the changing landscape of American adulthood. Whether it's globe-trotting adventures, deep dives into hobbies, strategic investments, or the joys of pet ownership and homeownership, DINKs are carving out unique and varied lives that challenge and enrich our understanding of family and financial planning.