Amazon Prime Day 2023 Dates Are July 11 and July 12: Here's How to Score the Best Deals

What happened 

Amazon has officially announced the dates for Prime Day 2023. The two-day sales event will begin on Tuesday, July 11, at 3 a.m. EDT and will run through Wednesday, July 12. In a news release on its website, the online retailer noted that "new deals will drop every 30 minutes during select periods throughout the event." Amazon continued, "We're also offering early deals you can shop now." That means shoppers don't have to wait to get a good deal. 

So what

Amazon Prime Day is an in-demand sales event that attracts millions of online shoppers around the globe. During the two-day shopping event in 2022, members purchased more than 300 million items, and the retailer made $11.9 billion in sales. 

As consumers look for ways to keep more money in their checking accounts, the upcoming 2023 event will likely be just as popular. You don't want to miss the opportunity to get a big discount on electronics, kitchen appliances, home goods, clothing, and more. 

Now what

If you plan to shop the best Prime Day 2023 deals, you'll want to prepare before July 11. Amazon offers several ways for shoppers to discover the best deals. 

Here are a few tips to help you prepare: 

1. Ask Alexa for an event reminder: If you're worried you'll forget about Prime Day 2023, you can use an Alexa-enabled device to set up an alert at the event's start so you don't miss out. Just say, "Alexa, set a reminder for Prime Day."
2. Sign up for invite-only deals: Amazon has a brand-new invitation-only deals program. Prime members can request an invitation to receive these deal alerts. 
3. Set up deal alerts: Prime members can set up personalized deal alert notifications so they don't miss out on deals that interest them. You can do this by visiting the Prime Day event page on the Amazon Shopping mobile app. When Prime Day arrives, members will receive push notifications for any available deals that match their alerts.
4. Get deal notifications from Alexa: Prime members can get deal alerts for products added to their Wish List, Cart, or Save for Later. To do this, use an Alexa-enabled device and say, "Alexa, add (product name) to my cart," and then ask Alexa to notify you when the deal is live. 

The famous two-day shopping event may be weeks away, but it's not too early to start drafting your shopping list. Deals like this can be a win for your personal finances. You'll need to be a Prime member to shop the best Prime Day deals. You can activate a 30-day free trial. You may want to consider paying for your purchases using a cash back credit card. By using cash back credit cards, you can earn valuable rewards when you shop.