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You are ready. You’ve spent the time researching, sourcing, creating, and testing. You know the market. You’ve spotted the trends and can see the opening. It’s time to open your online clothing store.
Whether you are all about the fashion or have a solid understanding of e-commerce business, it’s a great time for starting an online clothing boutique. There are tons of affordable and easy-to-use e-commerce platforms and online store builders that make opening an online clothing store a breeze.
But there’s much more to a successful online clothing business than just to create a clothing website. Continue reading to learn five tips for how to start an online fashion store and achieve and sustain success selling clothes online.
We’ve put together five critical steps to help you make your own clothing website a successful business. Spend the time working through each of these steps to ensure a successful launch.
Your end game with this step is to create a formal business plan and an idea of your brand aesthetic, messaging, and position in the marketplace. But start with what you know.
That could be the clothes you’re selling, who you’ll be selling to, or how you’ll market your e-commerce store. Whatever it is, define what you know and then build out from there.
In terms of defining your business, think about what it is you want to achieve in the big picture. Are you making a clothing website to start a clothing line and assert yourself in the fashion industry?
Or are you more looking to generate revenue by driving traffic to your site and selling clothes at a profitable margin? Defining these big picture goals will help inform your brand mission and ethos. It also impacts which e-commerce KPIs and goals you value.
Tips for defining your business and brand
Here are a few tips to ensure you accurately define your brand and business plan.
Reserving your domain name, determining hosting, and selecting your business solutions are your top tasks after defining your business and brand. Most website builders are all-in-one platforms that provide hosting while empowering you to reserve your domain and build and manage your online store.
Three critical software capabilities you’ll want to have for your business are:
Here are a few critical software and platform features to look for as you build the technology on which to operate your business.
At some point, you have to translate the aesthetics in your head into digital designs for branding, site building, and marketing efforts. Have fun with this creative process, and allow yourself plenty of time to iterate so that you arrive at the best possible destination.
You need to have all your creative components in place before you can finish building your site. Your best approach is to get as much of the brand design and the imagery for product listings completed before you start building.
You’ll inevitably have tweaks and additional images you’ll need to source, but it’s more efficient to have as much as possible ready at the onset.
Tips for finalizing branding and imagery
Here are a few tips to help you finalize all the branding and creative needs you must complete before building your site.
You’re ready to finally build your store once your systems are in place and brand assets completed. Your website builder should provide helpful templates that make this an easy process.
Operate within the bounds of the template unless you’re absolutely sure you have the coding or web dev experience to make custom changes.
Your online store doesn’t need to be complex. Focus on being very intentional in how you set it up. Ensure everything has a purpose and that there’s a logical flow from page to page. And most importantly, make sure it is as easy a process as possible for your customers to complete a purchase.
Here are two tips for ensuring you enjoy and are successful in building your online store.
You’ve completed the initial work to build your online clothing store. Now it’s time to throw open the doors and turn it loose on the world. It’s time to implement your marketing and sales strategies.
More than anything else, this means testing. You hopefully have a firm understanding of your target audience and customer bases, now it’s time to test messaging and sales tactics to see which ones drive purchases.
Iterate your marketing until you find what works and then hone in on that messaging, aesthetic, customer segment, etc.
And don’t be afraid to engage with consumers when you’re just launching the store. Get your hands dirty by personally reaching out to your early customers and site visitors.
Let them know you appreciate their business or at least their time in visiting your store. Entice them with deals to return and make that first purchase or additional purchases.
Here are two tips for successful marketing and sales strategies.
Here are three top e-commerce platforms to help you with the overwhelming choice you must make. These three platforms are especially great for building, launching, and managing your online clothing store.
Shopify is a stalwart in the e-commerce space. The solution provides an all-in-one option empowering you to stake claim to your website domain and build an online store from scratch.
As your clothing business grows, Shopify also offers helpful, nearly seamless integrations so that you can market and sell from the same back end across channels such as Amazon, eBay, Facebook, Instagram, and Google Shopping.
Squarespace provides a template-rich, easy-to-use experience for building your clothing store. They offer specialized commerce capabilities that include product page designs, payment and shipping flexibility, and more.
BigCommerce is a great e-commerce option that you can use out of the gate and then scale with as your store grows. BigCommerce supports sales across multiple channels and features in-depth analytics for marketing and sales performance.
If you’ve made it this far in the article, you’re ready to take the leap and start building your online clothing store. It’s normal to be nervous about the tasks ahead and worried about potential failure.
You can build a strong brand and mission statement that you can fall back on when nerves or fear pay you a visit. You can set obtainable goals for your clothing store early on that you can at least hit if not surpass. And you should celebrate your successes early and often. But it all has to start somewhere and sometime.
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