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From a 30,000-foot view, marketing is the process of promoting your products and services.
And the internet’s where a lot of that happens, but the internet has become so noisy that you need outstanding digital marketing skills to succeed. According to Worldometer, about 6 million posts are published online daily.
That’s the kind of noise you need to cut through if you want to be found online.
Even with the best product in your industry, your customers will never discover it without the right marketing strategies in place.
In this guide, we’re going to share several marketing skills and knowledge you need to grow your online business.
SEO is the process of ranking website pages organically on the search engine results pages (SERPs).
If you’re in the first three results of the SERPs, expect loads of traffic. According to Backlinko, the #1 result gets an average clickthrough rate (CTR) of 31.7%. Rank for relevant keywords, and you’ll be flooded with people eager to buy your products.
The more backlinks you create, the faster your site will climb the SERPs.
To uncover sites to link to, enter your competitors’ websites on SEO tools like Ubersuggest. Click the Backlink feature under the SEO Analyzer category.
Conversion rate optimization (CRO) is the process of adjusting your web page elements to increase the likelihood of obtaining the desired actions (conversions) from your audience.
It’s a continuous process that requires entrepreneurs and marketers to track their results and review their marketing analytics consistently.
In that way, you can optimize and fine tune your website to compel your visitors to take action on your offers.
People find videos entertaining, informative and persuasive, so your marketing team must acquire video marketing skills.
Video marketing incorporates videos into your marketing strategies to help you achieve your marketing campaign goals.
User engagement in social media sites is huge and has become one of the go-to marketing strategies for businesses.
It’s the perfect place to engage your audience: talk with them, entertain them, or even get them to buy from you since you can now sell directly from many of these platforms.
Business owners pay the search engines, website owners, or other publishers for putting up their banner ads.
Business owners are often charged every time someone clicks or sees their banner ad (among other triggers). This model is pretty straightforward. Fundamentally, companies pay for site visits.
Copywriting’s job is to sell. It’s all about influencing readers to take action. It's a crucial marketing skill that entrepreneurs and marketers need.
If you’re not writing to sell, you aren’t copywriting.
If you’re writing a blog post to entertain or educate, but you aren’t selling, then you aren’t copywriting.
You use copywriting in brochures, catalogs, and emails, among other marketing channels, to compel readers to take immediate action on your offers.
However, without good copywriting, even a well-thought-out series of email newsletters will fail to convince readers to make a purchase.
Even if you use email automation and the best email marketing software, your email list will likely ignore the email message.
That's why copywriting is so important. It can convince your casual email readers to take action on your offers.
Sales pages often contain product information, “buy now” buttons, and security badges, among other elements, that push readers to make the purchase.
Analyzing data is one of the marketing basics you shouldn’t ignore.
Even if you have good marketing skills, it'll be challenging to figure out which strategies are working and which aren't if you lack data analysis skills.
You can obtain these details from tools, such as SEMRush. With these pertinent details, you get a better grasp of your competitors’ performance, allowing you to come up with better marketing strategies.
Instead of bombarding customers with paid ads, many companies use content to attract customers.
They publish articles, videos, infographics, or other types of content that provide massive value to their readers. This ultimately pushes readers to trust the company and buy their products down the line.
This inbound marketing strategy is so effective because it provides value to the audience upfront.
Running an email marketing campaign can be exhaustive. It includes automation, customer segmentation, and copywriting, among other things.
When you send emails, you can customize your communication with your audience to a great degree. This makes your interaction more personal and worthwhile, therefore, more compelling.
Great research skills will help you uncover the best digital marketing tips, the next best product to sell, and the problems your customers are facing. All these can help improve your business process and drive growth.
For example, if you’re looking for web pages where your keyword phrases are found specifically in the title, use intitle:”keyword phrase.” Take a look at this exhaustive guide from Zapier about advanced search queries.
The marketing skills listed in this guide are by no means complete. However, if you learn them and gain a level of mastery, you will have an unfair advantage over your competitors who may be oblivious about them.
The skills needed for marketing your business might seem overwhelming at first. But if you start learning and stay committed, you will experience short- and long-term wins, which will help your business grow and inspire you to continue learning.
Our Small Business Expert
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