Who We Are
The Blueprint aims to be the No. 1 source of business and tech expertise for sole proprietors and SMBs. We take complex-seeming topics and make them simple and easy to understand. Whether you’re looking to increase sales through a new marketing channel, update your accounting software, or manage an intricate project, The Blueprint’s ever-growing library of 1,000+ pieces of content will answer your questions in the most thorough, accessible, and engaging way.
The Blueprint is a Service of The Motley Fool
The Blueprint is a service of The Motley Fool, whose family of sites explain everything from investing to personal finance to real estate. With more than 30 million unique visitors per month, we’ve firmly established ourselves as the most trustworthy and authoritative company in the business and finance space.
Smarter, Happier, and Richer
Small business owners and entrepreneurs often have to make too many decisions with too few hours in the day. The Blueprint’s free content is designed to save you time and help your business thrive – and in the process, to make you smarter, happier, and richer.
The Golden Rule
The Blueprint is a reader-supported website. That’s why our editorial opinions and reviews are ours alone and aren’t inspired, endorsed, or sponsored by an advertiser. We’re believers in and advocates for the small businesses of the world; we’d never give you advice we wouldn’t take ourselves!
Meet the Team
The Blueprint is powered by a diverse team of business lovers and entrepreneurs who, in past lives, have worked as freelance photographers, jewelry makers, butchers, and commercial crabbers. We work from Virginia, D.C., Philly, and Denver – and we’re always looking for passionate and curious people to join our team.
Patricia Bajis
Not a Sandwich
If you’ve searched it, Patricia has optimized for it (well, that’s if you’re looking for information on mortgages, investing, personal finance, or small businesses). She is dedicated to getting the most helpful content to the top of the SERP – you say “jump,” she asks “what's the MSV, and who has the featured snippet?” Patricia enjoys staring at her dog like it’s the first time she’s seeing him and finding out what relatives she has in common with every Greek person she meets.
Favorite Quote:
“After years of trying to adopt the opinions of others I finally rebelled.” – Ralph Ellison, Invisible Man
Rich Deede
Digital Marketing Lead
Rich began his career as a front-end developer building countless amounts of pharma websites. He then transitioned to SEO full time, which evolved to content strategy and eventually holistic digital marketing. Richard led agency search teams and in-house holistic marketing teams before joining The Blueprint. In his free time, Richard enjoys keeping manual transmission cars from going the way of the Dodo, perfecting his guacamole, and going to as many Tool concerts as humanly possible.
Favorite Quote:
“Getting busy living, or get busy dying” – Andy Dufresne / Red, Shawshank Redemption
Jordan DiPietro
Managing Director
Jordan has been working in finance for 15+ years and spent the last decade as a marketing and growth specialist at The Motley Fool. He has a passion for financial literacy and loves serving the retail investor and small-biz community. He loves spaghetti, skimming old swipe files, his two young kids, and all things Philadelphia.
The first concert Jordan ever attended was Philly alternative hip-hop group The Goats.
Adam Hill
Mister Codes
Adam has been a professional developer for more than 15 years and still (still!) doesn’t know what a monad is. Adam has led teams of developers, been an engineer manager, CTO, and previously co-founded a startup. In Adam’s free time, he likes to seek out vintage pinball machines and pursue his passion of chasing his kids around as many museums as possible.
The first concert Adam ever attended was a lackluster iteration of Jefferson Starship at the York, PA county fair.
Caroline Linne
PR and Outreach Specialist
Caroline began her career in higher education working in PR for an ed-tech company and has since switched over to the wonderful world of PR for The Blueprint. She specializes in communications and media outreach and loves staying up to date on the latest news in business, entrepreneurship, and women in tech. On a regular day, you can find Caroline doing one of three things: wandering through art museums, getting way too competitive at any type of trivia game, or laughing at the latest stand-up comedian to perform in DC.
Favorite Quote:
“Don't panic.” – Douglas Adams, The Hitchhiker's Guide to the Galaxy
Doug Reale
Product Manager
Doug is a reformed marketer turned product manager who specializes in building engaging experiences for web applications, mobile apps, content websites, e-commerce, and digital marketing channels. He is obsessed with organizing information and will someday write a book called “Thingness” that explains the fundamental nature of reality. In his free time, Doug enjoys playing guitar, making pies, and obsessively re-watching Star Wars movies.
Favorite Quote:
“Luminous beings are we, not this crude matter.” – Yoda, The Empire Strikes Back
Abbie Redmon
Content Manager
Abbie began her editorial career early in life by underlining typos and misspelled words in her library books as a child (and also getting yelled at for writing in her library books). She loves all things content creation and hopes to be working with writers and writing for a long (long!) time. On days off, Abbie can be found recreating in the mountains of Colorado, practicing meditation, and completing the Sunday Times’ crossword puzzle in ink even though she knows she shouldn’t.
Favorite Quote:
“Adventures do occur, but not punctually.” – E. M. Forster, A Passage to India