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It’s brutal when your emails are spam boxed. You could spend thousands of dollars and work countless hours on your email marketing initiatives, but if your email messages are sent to spam, all the effort and resources you’ve invested go right down the drain.
That’s why email marketers are gung-ho about protecting their sender reputation by avoiding spam trigger words and using spam email checkers.
When your sender reputation is damaged, your email deliverability suffers, and everything goes downhill from there.
To avoid experiencing email marketing Armageddon, you need to learn about email spam checkers and the crucial role they play in improving your email marketing campaigns.
An email spam tester is a service or software program that lets you run your emails through spam filters to detect issues, such as inappropriate content, a blacklisted email domain or IP address, and other elements that can get your emails tagged as spam.
Email spam score checkers flag your email content issues, give you a spam score, and show you specific email elements you need to tweak so your emails don’t end up in the spam folder.
Each email that goes to spam can lower your sender score and harm your sender reputation. That’s why spam tests are crucial.
In this guide, we’ll focus on three steps for checking your emails for spam elements and content using email software SendPulse.
After creating your email campaign by adding email information, content, and parameters, click the “Get recommendations” link under the Preview and Send tab in SendPulse.
The tool analyzes your email and flags any element or content that might lead to email services and Internet Service Providers (ISPs) to tag your campaign as spam.
Once you click the “Get recommendations” option, you’ll see a popup showing the specific elements and content that could get flagged as spam and some tips on how to fix them.
The four general categories that SendPulse checks are your subject lines, sender data, preheaders, and email body.
Follow the email spam test recommendations to fix your email issues. Some fixes are easy to pull off. In some cases, you just need to remove email stop words, add alt attributes to your images, reduce the number of capital letters in your content, etc.
Other recommendations are a bit more technical. For example, adjusting your authentication parameters can be quite tricky if you are a total beginner at email marketing.
Take the time to polish your email marketing campaigns. Don’t slack off. Send several test emails if you have to. Email marketing alone can do wonders for your business if you take the time to make it work.
Still, when you see the recommendations of the spam tester tool, be sure to act on them. Don’t take the recommendations lightly.
Follow these email marketing best practices to make sure your emails reach your recipients’ inboxes.
Use double opt-ins to be sure you have your contacts’ consent to receiving your emails. People who expect your emails are far less likely to report your messages as spam, reducing your chances of getting added to an email blacklist.
A double opt-in method can also prevent bots from getting added to your email list, helping you avoid getting caught in spam traps that could ruin your sender reputation.
Some tips to optimize your double opt-in process:
Manage your email list to keep it clean and free from potential spam traps, incorrect email addresses that cause your messages to bounce, and contacts you no longer engage with who might report your emails as spam.
Here are some tips for cleaning your email list:
Give subscribers more control over how often they want to receive your emails. This helps improve their experience with your marketing campaigns and, in turn, your brand. It lowers the chances of them flagging your emails as spam, increasing your email deliverability rate, and reducing email bounces.
The following are some tips on how to allow subscribers to manage their email preferences:
Increase the likelihood of your emails landing in your subscribers’ inboxes by using email deliverability test tools and follow the email marketing tips covered in this guide.
There is so much to be gained from email marketing. You can generate truckloads of sales, increase audience engagement, and even nurture customer relationships. The last thing you want is to have all your email marketing initiatives undermined because all your emails are going to spam.
Our Small Business Expert
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