Building a house is very similar to running a business or building a website: You need the right tools and a system that makes the building itself easy, sturdy, and sensible.
Using cheap labor (a builder of any kind that cuts corners is no good) will only result in something that deters rather than attracts clients, and realtor websites need to look polished, showcase properties well, and inspire confidence in buyers and sellers.
Here are our top picks for the best real estate website builders:
What to consider when choosing a website builder for realtors
When building real estate websites, you'll have to keep in mind the basics of any business website design, such as calls to action, landing pages, presentability, and back-end use.
It is a careful blend of showcasing your properties and yourself as the property agent. Here's what to look for when picking a site builder to design your site.
Whether you specialize in selling or you represent mansions but not rentals, your website needs to act as a content management tool and showcase your niche well.
Your site should be tweaked to fit the needs and aesthetics of your specialty. Customization should be easy to do without having to hire external help.
As part of building and managing your brand, you’re not going to be just using one software, so your website builder should integrate with and work with other systems and apps without hassle.
You likely already have a fleet of systems you use in your business operations, or would like to at some point expand the capabilities of the site you build, so the builder itself needs to be able to integrate with other tools.
Lastly, realtor sites should be easy to navigate for visitors and simple for you to manage and update.
You’re already busy managing clients, so you don’t need the headache of managing a website that’s fussy and requires constant attention. Your system should be user-friendly and relatively intuitive.
5 best real estate website builders
Those qualities and others go into our choices for the best systems to build property websites for realtors.
As a site builder, Weebly is both budget-friendly and easy to use, with its drag-and-drop buildable features and intuitive approach to creation.
Since it has several helpful features, you can customize your site to do whatever you need, from promoting open houses to featuring select properties.
You have a library of templates to choose from, so there are no headaches in designing. Those templates have drag-and-drop functions, making every page easy to put together.
Navigation is intuitive thanks to toolbars and instructions that are clearly labeled. Also, since Weebly creates all the functionality, you're never at risk for breaking a functional element. Autosave ensures your progress so you don't lose essential changes.
And because Weebly hosts all of its sites on its own servers, it has free domain hosting. Also, it has enhanced page security and faster page loads, which is critical for SEO ranking.
Weebly has a long-term free plan (like Wix) and offers its first paid tier at a mere $6/month when billed annually.
Wix nails the user-friendly experience, so you are free to focus on managing clients and your real estate business rather than worrying about coding and managing content.
It uses either customizable templates or a drag-and-drop designer, with clear instructions and an uncomplicated toolbar.
You can answer a few questions about your website for realtors and let Wix essentially build a site for you that you can edit via colors, fonts, images, and more. You can also start from a blank slate and drag and drop your content blocks where you need them.
Either way, you can select your main colors, or even upload your logo and have Wix extract a color palette using that.
Wix is pretty affordable, especially if you're looking for a free real estate website. It offers a free plan, and paid plans start at just $13/month, including a custom domain name (free for a year), the option to remove advertising, and access to more features.
On the opposite end of the price spectrum is WordPress, a free, open-source builder that is almost universally known for its customizability. It boasts decades of experience and a large number of users.
Though it lacks traditional support, its large fleet of developers and huge user base have made a wealth of knowledge readily available.
With over 50,000 optional plugins, you can customize your builder's functions just as you like and need. Whether you want to feature a gallery, create contact forms, link to external real estate apps, etc. you will be able to, thanks to WordPress's many integrations.
There may be a bit of heavy lifting in setting up the back end, but it is nothing scary. You can even choose from pre-made WordPress templates to make building easier, from creating entire pages to setting up multiple author permissions to helping with SEO and more.
Showcasing your property portfolio is easily and beautifully achieved with a Squarespace template. You don’t have to code, and the templates make all content look highly professional.
You can even search themes by industry or other attributes to find the right fit for your business. The templates are easy to use and uncomplicated to edit. That way, you can publish an elegant online portfolio with minimal headaches.
Squarespace is focused and efficient. You can select additional apps as needed, but out of the box, Squarespace stays uncomplicated. Prices start at $16/month, making it an affordable option.
Though perhaps not as well-known as some other builders, Kentico is an adaptable and flexible builder that utilizes user-friendly dashboards and navigation tools to help you design the perfect site.
Because of this, it can scale with your business as it grows. You can even set up multiple user permissions across brokers or real estate teams. Kentico can integrate customer chat options to communicate more effectively with potential buyers and sellers.
You can upload images and other media and tailor your colors, spacing, content blocks, and more around those central aesthetics. Kentico adapts to your skill level and comfort, though, allowing you to have as much control as you like but never overwhelming you with too many options if you are not confident in your design skills.
The dashboard and toolbars let you select widgets and arrange them as needed. You can also use toolbar views to manage and organize content, allowing you to reuse and reorganize pieces efficiently.
Kentico offers a free trial, giving you time to adjust to it and make sure it's a good fit. After that, though, it comes at a steeper cost than many other builders: $7,999/year. However, that price tag comes with a lot of support, security, customization, and a professional look.
Create the perfect real estate website with the perfect site builder
There is a site builder for every budget and level of comfort. From prioritizing flexibility to appreciating the drag-and-drop ease of a template, you can set up the perfect lead-generating site for your real estate business with very minimal stress.