Chipotle's (NYSE:CMG) stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Taco Bell's new menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's (NASDAQ:WEN), Buffalo Wild Wings (NASDAQ:BWLD), McDonald's (NYSE:MCD), and Chuy's (NASDAQ:CHUY) have easily outperformed Chipotle over the past few months and carry lower valuations.
However, the company has a new growth avenue opening up in the form of ShopHouse -- an Asian restaurant built around the Chipotle business model. As ShopHouse prepares to open up two more locations, Rex Moore visited the Washington, D.C., restaurant and asked the man responsible for the ShopHouse idea whom he sees as competition. (See all parts of the ShopHouse series linked below the video.)
Part 1: Chipotle's Next Huge Opportunity