If you follow Chipotle (CMG 4.07%), you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. In this sixth video of our multipart series, find out one of the biggest challenges management faces in staying true to the Chipotle brand. (See all parts of the series linked below the video.)
Chipotle's stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Taco Bell's new menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's (Nasdaq: WEN), Buffalo Wild Wings (Nasdaq: BWLD), Panera (Nasdaq: PNRA), and Chuy's (Nasdaq: CHUY) have easily outperformed Chipotle over the past few months and carry lower valuations.
Part 1: Chipotle's Next Huge Opportunity
Part 2: Chipotle's Small Bet Could Pay Off Big
Part 3: What is Chipotle's ShopHouse, Anyway?
Part 4: Why You'll Find Real Asian Food at Chipotle's ShopHouse
Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?
