Chipotle Is Shrewd About Future ShopHouse Expansion

If you follow Chipotle (CMG 0.79%), you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea.

In this installment of our multipart series, Rex asks about expansion beyond these initial three locations. (See all parts of the series linked below the video.) 

Part 1: Chipotle's Next Huge Opportunity

Part 2: Chipotle's Small Bet Could Pay Off Big

Part 3: What is Chipotle's ShopHouse, Anyway?

Part 4: Why You’ll Find Real Asian Food at Chipotle's ShopHouse

Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?

Part 6: Sustaining a Strong Brand is Not Easy

Part 7: Chipotle’s ShopHouse Moves Into Expansion Mode