When Will Amazon Prime Day Take Place in 2023?

Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page.


  • In 2022, Amazon Prime Day fell on July 12 and 13, both weekdays.
  • Although a date hasn't been officially announced for 2023, there's a good chance it will fall in mid-July as well.
  • You may want to start saving for your Prime Day purchases now so you don't end up with credit card debt.

There are certain shopping events that consumers tend to look forward to all year. Black Friday is generally a big one, and the same holds true for Cyber Monday.

But you may not have to wait until late November to enjoy a host of bargains. Last year, Amazon Prime Day, a massive two-day shopping event, took place on July 12 and 13. Consumers across the world spent over $12 billion in the course of the most recent Amazon Prime Day. And it's fair to assume that we'll see a repeat this year.

But when is 2023's Amazon Prime Day scheduled for? The bad news is that Amazon has yet to announce a date officially.

But many retail insiders expect the event to happen in mid-July once again. And that means you only have a couple of months to boost your savings account balance in anticipation of Prime Day 2023.

Our Picks for the Best High-Yield Savings Accounts of 2024

Rate info Circle with letter I in it. 4.25% annual percentage yield as of July 24, 2024
Min. to earn
Rate info Circle with letter I in it. To ensure you keep getting the highest rate at UFB, you'll need to keep an eye on their rates. Occasionally, the bank launches new accounts with higher rates. Existing accounts need to contact the bank to request being moved to one of these new accounts.
Min. to earn
Rate info Circle with letter I in it. 5.31% annual percentage yield (APY) is accurate as of 7/11/2024 and subject to change at the Bank’s discretion. Minimum deposit required to open an account is $500 and a minimum balance of $0.01 is required to earn the advertised APY.
Min. to earn
$500 to open, $0.01 for max APY

The time to save for Prime Day is now

Having its annual Prime Day shopping event in July works to Amazon's benefit. That way, it doesn't have to compete with other holiday shopping events that come later in the year.

Of course, there's no guarantee that Prime Day will happen in mid-July this year. But there's a good chance the event will happen at some point during the summer. So if you're interested in taking advantage of the deals Amazon commonly puts out, then the time to start setting aside extra funds in the bank is now.

If you don't save for Prime Day ahead of time, you might end up racking up an expensive balance on your credit card that you don't manage to pay off for months. And the interest you accrue in that situation might wipe out any savings you reap by scoring Prime Day deals.

Should you sign up for Amazon Prime ahead of Prime Day?

You may be thinking of signing up for Amazon Prime to take advantage of the many deals that are apt to emerge during Prime Day. One thing you should know is that you're allowed to sign up for a free 30-day trial of Amazon Prime if you haven't been a member over the past 12 months.

If you really only want to sign up for Amazon Prime to benefit from Prime Day, then it pays to start your trial membership closer to when Prime Day is set to kick off. Since we don't know when that is just yet, you may want to wait on that free trial until more details come out.

Meanwhile, if you have an existing Amazon Prime account but have been thinking about canceling it, you may want to hold off for another couple of months. That way, if Prime Day does happen in July, you'll be in a good position to take advantage of it.

Of course, we don't know what deals are in store for Prime Day this year. Amazon commonly leaks certain deals ahead of time, but given that the dates for Prime Day have yet to be announced, it's hard, at this point, to get a handle on what will be on sale.

But based on previous years, it's fair to assume that you'll be able to find discounts on everything from toys to apparel to electronics on Prime Day. So it's definitely worth setting some money aside for the big event -- no matter when it ends up happening.

Alert: our top-rated cash back card now has 0% intro APR until 2025

This credit card is not just good – it’s so exceptional that our experts use it personally. It features a lengthy 0% intro APR period, a cash back rate of up to 5%, and all somehow for no annual fee! Click here to read our full review for free and apply in just 2 minutes.

Our Research Expert

Related Articles

View All Articles Learn More Link Arrow