Why do companies use restricted stock units?
There are a lot of reasons a company would use RSUs instead of paying share-based compensation.
RSUs allow a company to connect incentives to equity compensation in a way that unrestricted units would not.
Some typical restrictions include time before the shares vest, typically from three to five years. That gives the company an opportunity to grow and helps ensure that early employees stick with the company.
Another type of restriction is related to performance or milestones. Some RSUs are generally reserved for executives who have more control than most employees over the company's performance; their restrictions pertain to performance targets or milestones like revenue growth, share price performance, or profits. If a company is still in the start-up stage, a condition could be that the company has to go public or be acquired, ensuring an exit for investors.
The RSU might have both time-based and performance-based restrictions as well.
Like other forms of share-based compensation, RSUs help incentivize employees to stay with the company and offer a significant benefit if the company does well, allowing it to pay less cash compensation than it normally would.