The Top E-Commerce Solutions for Small Businesses in 2021

When you are starting your online business, or if you are expanding your digital sales footprint, the right e-commerce software can make it or break it. With a variety of options designed for various types and sizes of businesses, picking the right one can be almost overwhelming. Although each e-commerce platform is different, you'll still be able to find one that works perfectly for your business.

Top Rated

Wix eCommerce

Whether starting from scratch or expanding your pre-existing Wix site, Wix eCommerce is a solid store builder.

Best for SMBs

Volusion

Volusion is robust e-commerce software with a solid grasp on selling features -- a solid choice for mid-size companies.

Easiest to Use

Weebly eCommerce

Looking at ease of use, features and more, we break down the ups and downs of Weebly eCommerce.

Best Features

BigCommerce

From basic features to fantastic security and advanced capabilities, BigCommerce has a lot to offer to small business owners.

Best Value

Ecwid

Ecwid is often an underdog in e-commerce software, but it proves solid for small-to-midsize businesses.

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A cursory search will reveal there are many top e-commerce software options, but which one stands out, and provides industry-specific templates? Creating a professional-looking storefront, as well as an online store that ranks on Google, is critical when it comes to building a business.

Customers expect quality from e-commerce, and a shoddy looking online storefront, slow loading pages, confusing or hard-to-follow payments, lack of SSL, etc. can turn off potential customers and cost your business sales.

The right online e-commerce software can fix all of that, but picking the right one can be somewhat overwhelming if you don’t have a place to start.

Our top picks for the best E-Commerce Software:

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Top Rated

1. Wix eCommerce

   
Best Support

2. Shopify

   
Best Value

3. Ecwid

   
Easiest to Use

4. Weebly eCommerce

   
Best for SMBs

5. Volusion

   

6. Square Online Store

   
Best Features

7. BigCommerce

   
Best for New Users

8. Squarespace Commerce

   

9. GoDaddy eCommerce

   

10. WooCommerce

   

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What The Blueprint looks for in a great e-commerce software

Certain factors are non-negotiable when it comes to a top e-commerce solution, and The Blueprint takes into consideration certain qualities that must be met.

Inventory management ease

Your inventory is literally your business, so efficient inventory management is a must. Products should be able to be added and edited easily. The accompanying analytics needs to give you a good look into what you have on hand, what’s been purchased, and what the shipping journey looks like.

Integrations

There are so many e-commerce software options out there, so the top ones need to have more than just the basics.

Marketing, accounting, sales, and more are all important types of add-ons to your e-commerce software that will allow you to promote and manage your store and business more successfully.

Security and SSL

When you're dealing with sensitive data, such as payment info, security is paramount. Any good e-commerce software should allow for Secure Sockets Layer (SSL) protection. You'll see your URL start with "https" as this is a layer of security that keeps your visitors' information secure and invulnerable to phishing. Our top choices make SSL available.


How your business can benefit from using an e-commerce platform

Using an actual e-commerce platform opens up a world of e-commerce solutions you may not even have known you needed. Your business can profit in many ways.

Decrease external costs

Suddenly the extra $30/month it may cost for a streamlined service is actually a positive for your bank account when it comes to saving you money in other areas. With increased inventory control and decreased cost associated with managing inventory, you’ll see your profit margins rise.

Customer insights

Knowing the ins and outs of your customers is all too important to any good e-commerce business owner. When your marketing analytics are streamlined and accessible in one place, you can make sure you really know buying habits and interests and be able to tailor your offerings and targeting to those patterns.

Selling 24/7

Digital commerce means never having to close your doors, so you aren’t dependent on waking, working hours to make sales. Your online shop front is open 24/7, and your e-commerce software is managing the transaction process even while you sleep, so you miss out on exactly zero sales due to time of day.


E-Commerce Software Frequently Asked Questions

How much is this software going to cost?

There is a wide range, all the way from free plans (WooCommerce) to large corporation-geared plans costing thousands of dollars a month (Magento). Even with the free plans, though, you should be aware that you will incur other costs such as hosting, add-ons, development, etc. Many software options average right around $30/month.

Can I use my own domain name?

Most e-commerce solutions offer the option to either migrate your domain name or purchase one, as they will host for you, too. You will be able to choose your own domain name at purchase, and since you are paying, it will be fully branded to your business.

How search engine friendly will my store be?

Good e-commerce systems know the algorithms. That means SEO is built-in, or easily added, as well as a very fast loading speed. While SEO is a delicate art, the right tool can help you rank higher and therefore, be found online easier.

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The Motley Fool owns shares of and recommends Adobe Systems, Shopify, Square, and Wix.com. The Motley Fool recommends GoDaddy. The Motley Fool has a disclosure policy.