The Only Electric Car Stock Worth Buying
It's not Tesla, or NIO, or any of the usual suspects.
The automotive industry is huge and very visible. Nearly everyone can recall a long list of automotive brands, and nearly everyone has an opinion on the best new cars and trucks on the market.
Because of that visibility, car stocks have drawn great interest from investors for decades, and likely will for decades to come. Below, we’ll look more closely at automotive stocks and how best to invest in them.
The auto industry is rapidly changing in the current economic climate. Find the latest information in the newsfeed at the end of this article.
The best-known automotive stocks include the following:
|Ford Motor Company (NYSE:F)||Investors know this automaker as a longtime market leader in pickup trucks and commercial vehicles, with operations all over the world. Ford is now investing in electric and automated vehicles to help it maintain that lead. Ford’s F-Series pickups (shown in the picture below) are the best-selling vehicles in the United States and an important profit driver for Ford.|
|Ferrari NV (NYSE:RACE)||This small Italian automaker is known for its expensive sports cars and many years of racing success. Ferrari’s strong brand and its long waiting list give it great pricing power and luxury-level profit margins.|
|Tesla (NASDAQ:TSLA)||The pioneering maker of “premium electric vehicles” has matured, with a steady business in the U.S. and growing sales in Europe and China. It isn’t yet consistently profitable, but investors expect great things as electric vehicle sales grow.|
|Fiat Chrysler Automobiles (NYSE:FCAU)||This automaker is best known for its Jeep SUV and Ram pickup brands as well as its Dodge muscle cars. It also owns the Fiat, Alfa Romeo, and Maserati brands and has big operations in Europe and South America as well as the U.S.|
|Volkswagen (OTC:VWAGY)||Volkswagen is the best-selling automaker in Europe and China. Its portfolio of brands includes VW as well as the Audi, Porsche, and Bentley luxury brands.|
You’ll find the following types of stocks within the automotive industry group:
Automotive stocks fall into the consumer durables sector. This sector includes companies that make products for consumers that are intended to last for more than a few years, like washing machines, furniture -- and cars and trucks.
Before investing in automotive stocks, it’s important to understand how economic cycles affect automotive companies and how these companies work to maximize profits and stay competitive during good and bad economic times.
Automakers and their suppliers are cyclical stocks, meaning that their profits rise and fall with consumer confidence. It’s easy to see why: When businesses and consumers are worried about the economy, they postpone buying new vehicles.
Auto sales’ cyclicality matters to investors because:
Most automotive companies cut future-product spending sharply during the 2008-2009 recession. The few that didn’t, including Ford and Hyundai, had fresh products in their showrooms when the recovery began and were able to gain market share.
That was an important lesson for the industry. Now most global automakers have substantial cash hoards -- $20 billion is common -- to keep future-product efforts running through the next recession, whenever it arrives.
Many automotive companies also pay dividends to their shareholders. Some automakers have said that they will use their cash reserves to continue to pay dividends during a recession.
Generally speaking, the automaker with the newest products will get the highest prices and the best profits. Automakers must invest constantly to ensure that they have a steady flow of new products in their pipelines.
Nowadays, automakers and parts suppliers are also making big investments in future technologies like electric vehicles and autonomous driving systems. Most experts believe that those technologies will be necessary for automakers if they are to stay competitive in the not-too-distant future.
It’s possible that some of the most exciting opportunities of the next few years will involve manufacturers of electric vehicles. Electric vehicles are new and different, and most analysts expect them to largely displace internal-combustion vehicles over time.
Electric vehicle companies might see high growth, which is exciting for investors. But it’s important to remember that the processes involved in developing and manufacturing electric vehicles aren’t all that different from those used by makers of traditional internal-combustion vehicles. That means electric vehicle makers face high costs just like traditional automakers.
It’s also important to remember that all the traditional automakers are introducing electric vehicles of their own, and the competition in this segment of the market will be fierce in time.
For the most part, automotive companies’ financial statements aren’t too hard to decipher. Here are three things to know:
Automotive stocks can be important contributors to your investment portfolio. Because they rise and fall with consumer confidence, they can be useful indicators that economic trouble -- or a recovery -- may be on the way.
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