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We may receive compensation from some partners and advertisers whose products appear here. That’s how we make money. Compensation may impact where products are placed on our site, but editorial opinions, scores, and reviews are independent from the advertising side of The Blueprint and our objectivity is an integral part of who we are. Our commitment to you is complete honesty: we will never allow advertisers to influence our opinion of products that appear on this site.

Karen McCandless

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications and technology. Her work has appeared on The Next Web, Softonic, Business2Community,, and Microsoft Europe.

Recent Articles

Human Resource Planning: A Guide to Analyzing Your Workforce

Human resource planning helps you understand your current situation and get insight into future needs. The Blueprint explains how your business can benefit from HR planning.

What to Include in Your Company's Employee Handbook

An employee handbook is a valuable document that provides clarity on company policies. Learn why you need an employee manual and what to include when writing one.

A Beginner's Guide to Small Business Health Insurance Requirements

The Blueprint's guide explains what you need to know about small business health insurance requirements so you can make an informed decision for your company.

What You Need to Know When Hiring a Contract Employee

Businesses frequently use contract employees to gain flexibility and scale their workforce. Before you hire, find out the pros and cons of contract workers.

SentricHR Review

SentricHR is all-in-one HR software at a reasonable price. The Blueprint provides an in-depth review so you can decide if it's features and benefits are right for you.

BambooHR Review

BambooHR is a core human resources solution to help streamline HR processes. The Blueprint reviews BambooHR so you can decide if it's the right HR software tool for your business.

How to Use Workforce Analytics in Your Organization

The better you understand your employees, the better. Learn how using workforce analytics and insights from employee data makes life better for your workers and can boost revenue.

Workday Review

Workday gives HR professionals the tools needed to support their workforce. The Blueprint reviews Workday so you can determine if this HR software is right for your business.

Workable Review

Workable streamlines the recruitment process, even if you have no experience in HR. Read The Blueprint's Workable review to see if this HR software is right for you.

Zenefits Review

Zenefits is an advanced HR software solution with an intuitive user interface. The Blueprint reviews Zenefits in-depth so you can decide if it's right for you.

The Essential Guide to B2B Email Marketing

B2B email marketing is often seen as the boring cousin of B2C marketing. Not true! Review the best B2B marketing strategies to create engaging email campaigns.

Email Marketing E-commerce Strategies and Tactics

Ecommerce requires specific strategies if you want to be have a successful business. This guide reviews how to strategically use email marketing for ecommerce.

A Beginner's Guide to Small Business Email Marketing

The Blueprint's small business email marketing guide shows how you can make the most of this marketing channel -- including best strategies and services for your business.

A Beginner's Guide to Real Estate Email Marketing

Realtors can leverage a real estate email marketing strategy to build relationships and connect with potential buyers. The Blueprint shows you how to execute.

Market Segmentation Examples: Target the Right Audience

Looking to integrate customer segmentation into your marketing campaigns? These four market segmentation examples will help you nurture your audience and target market.

How to Set Up a Mailchimp Drip Campaign

Drip campaigns are a useful way to engage and nurture customers. Learn how to set up and use a Mailchimp drip campaign to benefit your business.

Email Marketing for Nonprofits: Top Tools for Your Organization

Email marketing can help nonprofits connect with donors, raise awareness, and boost donations. The Blueprint reviews the best email marketing software tools for nonprofits.

Email Marketing Best Practices to Drive Revenue

Solid email marketing is key to an overall marketing strategy. Learn which email marketing best practices to follow in order to have successful campaigns.

Mailigen Review

Mailigen offers impressive email marketing features with an intuitive user platform. The Blueprint takes an in-depth look at whether this tool is right for you.

MoonMail Review

MoonMail is an email marketing solution for those with more technical skills. The Blueprint takes an in-depth look at how to use this software.

Mailjet Review

Mailjet is a reliable email marketing software with basic functions. The Blueprint helps you decide whether this is the right solution for you.

Campaign Monitor Review

Campaign Monitor is a great email marketing software choice for all skill levels. The Blueprint takes an in-depth look at this tool's functionalities.

Benchmark Email Review

Benchmark Email is a user-friendly email marketing software option. The Blueprint helps you decide whether it's the right tool for you.

The Top 8 Email Marketing Services for Small Businesses

Not all email marketing services are made equal. The Blueprint breaks down the best email marketing services for small businesses.

SendGrid Review

SendGrid has a standout email editor when compared to the competition. Find out if it's the right email marketing software for your team.

HubSpot Marketing Hub Review

HubSpot Marketing Hub is one of the best email marketing software options available today. Find out if it's the right tool for your needs.

Zoho Campaigns Review

The Zoho Campaigns redesign has it competing with some of the best email marketing software out there. Learn whether this is the right tool for your team.

ConvertKit Review

Looking for an email marketing software for your blog or e-commerce store? Learn whether ConvertKit should be the tool you use.

iContact Review

iContact is a simple email marketing software that will help you get up and running quickly. Learn whether it's the right tool for your business.

Marketing 101: How to Find and Use the Right Channels

Marketing 101 involves finding, understanding, and putting yourself in front of your target audience. The Blueprint takes a look at how you can do this.

8 of the Best Mailchimp Alternatives for Email Marketing

Mailchimp is a leader in email marketing, but that doesn’t mean it’s right for you. The Blueprint takes a look at the best Mailchimp alternatives for your business.

What is Direct Marketing? Types, Benefits & Best Practices

Interested in direct marketing? Learn the different methods you can use and how to run a successful campaign.

How to End an Email to Your Professional Contacts

The email marketing experts at The Blueprint take a look at how to end an email by tailoring your send off according to the contact type and situation.

How to Start an Email (that Gets a Response Back!)

Nailing the first few lines of an email is crucial to getting a response. Check out our tips on how to start an email, no matter what the situation.

How to Make a Newsletter for Your Email Subscribers

Email newsletters are an incredibly valuable marketing tool. Learn how to create a newsletter that will produce the best results for your business.

How to Organically Build a Responsive Email List

Learn how you can build, grow, and manage an email list that allows you to send personalized emails and generate revenue.

VerticalResponse Review

VerticalResponse is a simple email marketing software with limited features, ideal for small businesses or freelancers. Read to learn whether it's right for you.

SendPulse Review

SendPulse is a multichannel marketing automation system with advanced email marketing capabilities for business users and experienced marketers. Learn whether it's right for you.

Sendinblue Review

Sendinblue makes it easy to create highly effective email marketing campaigns and is suitable for both experienced and novice marketers. Learn whether it's the tool for you.

MailerLite Review

Mailerlite is perfect for users who want to create personalized email campaigns quickly. Read our review to see if it's the right tool for you.

Mailchimp Review

Mailchimp is a perfect option for experienced and novice email marketers. This market leader has a blend of advanced features and a well-organized, intuitive user interface.

GetResponse Review

GetResponse is a powerful ecommerce and email marketing software with advanced segmentation. Learn whether this tool is a good fit for you.

Elastic Email Review

Elastic Email is a popular option for experienced marketers who are familiar with email marketing software. Read to find out if it's the right choice for you.

Constant Contact Review

Constant Contact is an impressive blend of functionality and usability. It’s quick to setup and suitable for marketers of all experience levels.

AWeber Email Marketing Review

AWeber is one of the most popular email marketing solutions. It is a solid, easy-to-use, affordable option for companies of all sizes. Find out whether it's the tool for you.

ActiveCampaign Review

ActiveCampaign has useful features for both B2B and B2C marketers, but is more complicated than other email marketing solutions. Check out our review to see if it's right for you.