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Justin Guinn

Experienced content leader empowering businesses of all sizes to employ the strategies and technologies needed to generate growth and sustain success. Always excited to analyze trends, conduct interviews, and dig into the data to build helpful content for readers across industries and disciplines. My work has been cited in notable publications like The New York Times, Forbes, CNN, and TIME Magazine. I’ve also been featured on numerous market/industry-specific blogs such as Groupon’s merchant blog and Yelp’s business center blog.

Recent Articles

7 Benefits of Marketing Automation that Boost Campaign Performance
Marketing automation allows you to launch, manage, and optimize campaigns across many businesses. The Blueprint covers the benefits of marketing automation.
A Small Business Guide to Inventory Management
Inventory management is essential to squeeze out as much efficiency as possible to save costs. The Blueprint goes through inventory management techniques.
The 6 Best Free CRM Software Options for Your SMB Needs
Navigating through the free CRM platforms can be a challenge in today's competitive market. The Blueprint reviews the top free CRMs for your small business.
Pardot vs. HubSpot: When Marketing Automation Superpowers Collide
Pardot and HubSpot are two popular marketing automation platforms. The Blueprint compares how they stack up and see which option is the best for your business.
HubSpot Marketing Automation Review
HubSpot marketing automation is a sales and marketing platform with automated workflows. The Blueprint reviews HubSpot's best features.
Hatchbuck Review
Hatchbuck offers an abundance of marketing and sales automation for small businesses. The Blueprint covers Hatchbuck's best features and pricing in this review.
ActiveCampaign Marketing Automation Review
ActiveCampaign provides seamless sales and marketing functions at affordable price points. The Blueprint reviews ActiveCampaign Marketing Automation.
Freshmarketer Review
Freshmarketer allows you to automate email marketing and gather insights to boost the ROI. The Blueprint covers Freshmarketer's best features in this review.
Pardot by Salesforce Review
Pardot is a power marketing automation platform built for B2B organizations. The Blueprint covers Pardot by Salesforce features and pricing in this review.
SharpSpring Review
SharpSpring empowers users to track leads and deliver marketing campaigns. The Blueprint covers all the latest SharpSpring features and benefits in this review.
3 Document Management Best Practices to Boost Your Business Efficiency
Learn how to implement a proper document management system to increase efficiency and security. The Blueprint goes through document management best practices.
How Your Small Business Can Go Paperless
Going paperless is a move that will positively impact your business. The Blueprint covers 5 steps to help you go paperless.
How You Can Start Your Own Online Clothing Store
You’re ready to start that online clothing store but your not sure where to start. The Blueprints gives you the proven steps to get you selling online today.
How to Manage a Remote Team: A Guide
If you're managing a team from home, or just need some guidance, The Blueprint gives you tips to get the most from your team while working remotely.
How to Create a Website for Your Restaurant
It’s never been easier to engage with people searching for your restaurant online. The Blueprint gives you some steps to creating your restaurant website.
Stripe Payments Review
Stripe Payments provides reliable, highly-customizable online payment capabilities. The Blueprint takes an in-depth look at this POS software.
QuickBooks POS Review
QuickBooks POS offers all the standard point-of-sale features that merchants need to automate core operations. The Blueprint takes an in-depth look at this.
Epos Now Review
Epos Now is a reliable point-of-sale system that powers retail and hospitality businesses. The Blueprint rates the POS system and gives you the latest features.
The Best Email Marketing Strategies for Your Small Business
Email marketing should be the workhorse communication channel for your business. The Blueprint gives you tips to get the most from your email marketing strategy.
PayPal Here Review
PayPal Here is a payment processing solution that also provides basic point of sale capabilities. The Blueprint takes an in-depth look at this POS software.
The Best Squarespace Alternatives for Your Business
Squarespace is a leading CMS platform, but there are several Squarespace alternatives. The Blueprint gives you 7 CMS platform options to consider.
The Best Autoresponder Software for Small Business Email Marketing
Autoresponders optimize your email marketing efforts, ensuring contacts are engaged with the right messaging at the right time. The Blueprint look at best autoresponder software.
How to Start an Online Business in 2020
To launch a successful business, you need to build a strong foundation. The Blueprint covers the steps you need to successfully start an online business.
The Best Sales Tactics for Your Small Business
Sales are like quality employees; there’s never enough of them. The Blueprint shares seven sales tactics to boost your small business sales performance.
A Beginner's Guide to the Conversion Funnel
Online businesses can boost sales by understanding the conversion funnel. The Blueprint breaks down the steps to create your own funnel for conversions.
How to Calculate Inventory Turnover Ratio for Your Small Business
Inventory management is a critical business operation that directly impacts sales, costs, and finances. The Blueprint takes an in-depth look at this.
What Contribution Margin Means to Your Business
For small business owners, understanding contribution margin and how to calculate it can optimize decision making. The Blueprint takes an in-depth look at this
Lead Scoring 101: A Guide for Small Business Owners
Lead scoring is a process-driven strategy to boost the quality of leads, empowering businesses to accurately prioritize leads to maximize sales.
Product Life Cycle: The Critical Path to Sustaining Business Success
A product life cycle analysis empowers small business owners to take action to optimize decision making and maximize earnings. The Blueprint takes an in-depth look.