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Justin Guinn

Experienced content leader empowering businesses of all sizes to employ the strategies and technologies needed to generate growth and sustain success. Always excited to analyze trends, conduct interviews, and dig into the data to build helpful content for readers across industries and disciplines. My work has been cited in notable publications like The New York Times, Forbes, CNN, and TIME Magazine. I’ve also been featured on numerous market/industry-specific blogs such as Groupon’s merchant blog and Yelp’s business center blog.

Recent Articles

A Small Business Guide to Third-Party Logistics
Third-party logistics is about getting your products to customers using a third-party to complete fulfillment. Here are three specific types of 3PL providers.
SKUs Explained: What They Are and Why Your Business Needs Them
SKUs are bar codes labeled on the packaging that contain critical product information for retailers. Here are three use cases to highlight the importance of SKUs.
A Beginner’s Guide to 7 Types of Inventories
When it comes to operational optimization, understanding your inventory can lead to improved inventory control. Here we outline the seven types of inventories.
A Small Business Guide to Days Inventory Outstanding
Days inventory outstanding (DIO) is a metric that tells you how fast your business turns over inventory. Learn how to calculate DIO to improve performance.
A Small Business Guide to E-Commerce Optimization
E-commerce optimization is designed to improve your site's ability to convert customers. Here are five ways to integrate e-commerce optimization on your site.
The 7-Step Plan for Physical Inventory You Can Count On
Physical inventory counting makes sure your business has an accurate count of inventory. Here are seven strategies to help you count inventory effectively.
Dead Stock: What You Need to Know About Inventory That Just Won’t Go
Sometimes you run into a product that doesn't sell and it turns into dead stock in your inventory. Here are five strategies to mitigate it in your business.
Klaviyo Review
Klaviyo is an easy-to-use and powerful email marketing platform designed to help small businesses grow. We've reviewed Klaviyo's best features and benefits.
Keap Infusionsoft Review
Keap Infusionsoft is designed for marketers looking for an easy-to-use and powerful automation tool. In this review, we highlight Keap's best features and more.
Ordoro Review
Ordoro is an all-in-one solution that acts as a control center for your shipping and inventory. In this review, we highlight Ordoro's features and benefits.
Square for Retail Review
Square for Retail is a great option for growing retail businesses. The Blueprint dives into what you can expect from this step up from the Square card reader.
Unleashed Inventory Review
Unleashed is an inventory management platform offering real-time visibility into stock levels. In this review, we highlight Unleashed's best features and more.
Zoho Inventory Review
Zoho Inventory is an inventory management solution with massive features. In this review, The Blueprint covers Zoho Inventory's best features and more.
Veeqo Review
Veeqo is an inventory management platform with warehousing capabilities. We outline Veeqo's best tools and more in this review so you can make an informed decision.
Fishbowl Review
Fishbowl is a robust inventory tracking platform fit for small businesses. In this review, we explore Fishbowl's most attractive features, benefits, and more.
inFlow Review
inFlow is a powerful inventory management solution built for SMBs. The Blueprint highlights inFlow's best features so you can decide if it's right for you.
Survey: COVID-19 Impact on Small Businesses
The COVID-19 pandemic has thrown companies into deep despair as they fight for survival. In this survey, The Blueprint reveals the effects of COVID-19 on SMBs.
Cin7 Review
Cin7 is a comprehensive inventory management tool built for small businesses. In this review, we highlight Cin7's best features and rate the product for you.
How to Create a CRM Strategy for Your Small Business
Creating a successful CRM strategy requires the sales and marketing teams working together. The Blueprint highlights the benefits of having a CRM strategy.
A Small Business Guide to Product Marketing
Product marketing is an essential process of marketing that promotes and sells products to customers. The Blueprint highlights product marketing best practices.
A Small Business Guide to NFC Payments
NFC payments are wireless transactions that can be made using your mobile phone or an embedded NFC chip. Here's why retailers should accept NFC payments.
The 5 Best Marketing Tools for Small Businesses
Marketing tools are essential for a business to succeed, but there are tons of options. The Blueprint outlines five marketing tools to help boost your sales.
Your Ultimate Guide to Creating a Marketing Plan
You’ve got big ideas for marketing your small business, but how are you going to achieve them? Learn how to successfully articulate your marketing plan.
8 Best BigCommerce Alternatives for Building Your Online Store
BigCommerce is a powerful tool for building an e-commerce site, but there are choices. Consider one of these BigCommerce alternatives for your e-commerce needs.
The 7 Best Shopify Alternatives for Your Online Store
Shopify offers all you need to launch your online business, but is there a better option? The Blueprint outlines 7 Shopify alternatives and their feature sets.
The 7 Best Restaurant POS Systems
There are many restaurant POS systems on the market, but which one should you choose? Here's what to look for and a list of the best restaurant POS systems.
The 10 Best E-Commerce Website Builders for Your Online Business
Planning to launch an online business but not sure which e-commerce platform to go with? The Blueprint covers 10 of the best e-commerce website builders.
A Small Business Guide to Lead Nurturing
A lead nurturing strategy is essential to turn prospects into buyers of your product or service. The Blueprint goes through strategies for lead nurturing.
7 Benefits of Marketing Automation that Boost Campaign Performance
Marketing automation allows you to launch, manage, and optimize campaigns across many businesses. The Blueprint covers the benefits of marketing automation.
A Small Business Guide to Inventory Management
Inventory management is essential to squeeze out as much efficiency as possible to save costs. The Blueprint goes through inventory management techniques.
The 6 Best Free CRM Software Options for Your SMB Needs
Navigating through the free CRM platforms can be a challenge in today's competitive market. The Blueprint reviews the top free CRMs for your small business.
Pardot vs. HubSpot: When Marketing Automation Superpowers Collide
Pardot and HubSpot are two popular marketing automation platforms. The Blueprint compares how they stack up and see which option is the best for your business.
HubSpot Marketing Automation Review
HubSpot marketing automation is a sales and marketing platform with automated workflows. The Blueprint reviews HubSpot's best features.
Hatchbuck Review
Hatchbuck offers an abundance of marketing and sales automation for small businesses. The Blueprint covers Hatchbuck's best features and pricing in this review.
ActiveCampaign Marketing Automation Review
ActiveCampaign provides seamless sales and marketing functions at affordable price points. The Blueprint reviews ActiveCampaign Marketing Automation.
Freshmarketer Review
Freshmarketer allows you to automate email marketing and gather insights to boost the ROI. The Blueprint covers Freshmarketer's best features in this review.
Pardot by Salesforce Review
Pardot is a power marketing automation platform built for B2B organizations. The Blueprint covers Pardot by Salesforce features and pricing in this review.
SharpSpring Review
SharpSpring empowers users to track leads and deliver marketing campaigns. The Blueprint covers all the latest SharpSpring features and benefits in this review.
3 Document Management Best Practices to Boost Your Business Efficiency
Learn how to implement a proper document management system to increase efficiency and security. The Blueprint goes through document management best practices.
How Your Small Business Can Go Paperless
Going paperless is a move that will positively impact your business. The Blueprint covers 5 steps to help you go paperless.
How You Can Start Your Own Online Clothing Store
You’re ready to start that online clothing store but your not sure where to start. The Blueprints gives you the proven steps to get you selling online today.
How to Manage a Remote Team: A Guide
If you're managing a team from home, or just need some guidance, The Blueprint gives you tips to get the most from your team while working remotely.
How to Create a Website for Your Restaurant
It’s never been easier to engage with people searching for your restaurant online. The Blueprint gives you some steps to creating your restaurant website.
Stripe Payments Review
Stripe Payments provides reliable, highly-customizable online payment capabilities. The Blueprint takes an in-depth look at this POS software.
QuickBooks POS Review
QuickBooks POS offers all the standard point-of-sale features that merchants need to automate core operations. The Blueprint takes an in-depth look at this.
Epos Now Review
Epos Now is a reliable point-of-sale system that powers retail and hospitality businesses. The Blueprint rates the POS system and gives you the latest features.
The Best Email Marketing Strategies for Your Small Business
Email marketing should be the workhorse communication channel for your business. The Blueprint gives you tips to get the most from your email marketing strategy.
PayPal Here Review
PayPal Here is a payment processing solution that also provides basic point of sale capabilities. The Blueprint takes an in-depth look at this POS software.
The Best Squarespace Alternatives for Your Business
Squarespace is a leading CMS platform, but there are several Squarespace alternatives. The Blueprint gives you 7 CMS platform options to consider.
The 10 Best Autoresponder Software for Small Business Email Marketing
Autoresponders optimize your email marketing efforts, ensuring contacts are engaged with the right messaging at the right time. The Blueprint look at best autoresponder software.
How You Can Actually Start an Online Business This Year
To launch a successful business, you need to build a strong foundation. The Blueprint covers the steps you need to successfully start an online business.
The Best Sales Tactics for Your Small Business
Sales are like quality employees; there’s never enough of them. The Blueprint shares seven sales tactics to boost your small business sales performance.
A Beginner's Guide to the Conversion Funnel
Online businesses can boost sales by understanding the conversion funnel. The Blueprint breaks down the steps to create your own funnel for conversions.
How to Calculate Inventory Turnover Ratio for Your Small Business
Inventory management is a critical business operation that directly impacts sales, costs, and finances. The Blueprint takes an in-depth look at this.
What Contribution Margin Means to Your Business
For small business owners, understanding contribution margin and how to calculate it can optimize decision making. The Blueprint takes an in-depth look at this
Lead Scoring 101: A Guide for Small Business Owners
Lead scoring is a process-driven strategy to boost the quality of leads, empowering businesses to accurately prioritize leads to maximize sales.
Product Life Cycle: The Critical Path to Sustaining Business Success
A product life cycle analysis empowers small business owners to take action to optimize decision making and maximize earnings. The Blueprint takes an in-depth look.