Maricel Rivera

Maricel Rivera is a business writer and researcher who has worked with the content teams of multiple B2B software companies. Some of her work appear on sites like Yahoo Small Business, Business.com, and Business2Community. When not writing, she’s most likely spending her time making something out of yarn.

Recent Articles

A Guide to Writing a Statement of Work

Need to write a statement of work (SOW) but not sure where to start? Here, this guide provides an overview and best practices on how to write a successful statement of work.

A Beginner’s Guide to Project Planning

Project planning is an essential ingredient for project success. Discover the five steps and best practices to follow when creating a project plan.

Getting Started with Project Integration Management: A Guide

Teams collaborating on projects could conflict when using different project management tools and methods. Project integration management ties them all together.

How to Use the Project Management Triangle to Your Advantage

The project management triangle is used by project managers to balance scope, time, and cost. This guide reviews common constraints and best practices for your team to try.

5 Critical Steps to a Successful Software Implementation Plan

To maximize your organization's software investment, you need a software implementation plan. The Blueprint looks at what you'll need for a seamless transition.

Strategies for an Engaging Drip Campaign

Heard of drip campaigns, but not sure where to start? In this guide, The Blueprint reviews drip marketing and strategies to use when building an email drip.

Marketing vs. Advertising: What's the Difference?

If you're deciding between marketing vs. advertising for your business, The Blueprint shows what each looks like and how you can be the most effective with both.

How to Leverage Account-Based Marketing for Your Business

Account-based marketing (ABM) is a hyper-personalized form of marketing. The Blueprint looks at how you can adopt this type of marketing strategy.

Marketing Channels Your Small Business Should Utilize

Leveraging the right marketing channels allows you to reach the right audience. The Blueprint takes a look at which channels you should be marketing through.

EDM Marketing and How You Can Develop Your Own Campaign

Companies use EDM marketing in order to directly target large groups of potential clients. Learn how EDM marketing differs from email marketing with our guide.

What Are Project Deliverables and Why Are They Important?

Every project has a deliverable. But what are deliverables and why are they important in project management? We explore what every project manager needs to know about deliverables.

7 Steps to Writing the Perfect Project Proposal

A project proposal is crucial for getting approval from your boss. The Blueprint outlines how to write perfect proposals to keep your projects moving forward.

5 Strategies for Effective Communication within Your Team

Research shows that 1 in 5 projects fail because of poor communication. The Blueprint explores different communication strategies project managers can leverage.

How to Successfully Manage Your Email List

Email list management is a necessary part of the email marketing process. The Blueprint takes a look at what it takes to keep your email list happy and engaged.

Example of Types of CRMs and When to Use Them

CRM software falls into three buckets: operational, analytical, and collaborative. The Blueprint examines each type and how to best utilize it.

Lead Management 101: What It Is and How to Manage It

Lead management is a vital component of the sales process. Here, we discuss how to better manage your leads and when to use CRM software.

Sales Forecasting Fundamentals: A Guide for Beginners

Sales forecasting is an essential business exercise that provides companies a peek into their future sales. The Blueprint breaks down how you can get started.

16 Project Management Terms You Need to Know

Communication is a primary ingredient for success in project management. The Blueprint breaks down the best project management terms every PM needs to know.

6 Popular Project Management Methodologies and When to Use Them

The project management methodology you choose for a project plays a huge role in its success. The Blueprint takes a look at which to use and when.