Robet Izquierdo head shot on a white background

Robert Izquierdo

Robert “Izzy” Izquierdo possess over 15 years of measurable success building and marketing multi-million dollar software products. Izzy is an expert in the disciplines of Software Product Management and Product Marketing, including digital solutions for Smart TVs, streaming video, ad tech, and global web and mobile platforms.

Recent Articles

5 Ways to Prevent a Man-in-the-Middle Cyberattack
A man-in-the-middle (MITM) allows a criminal to spy on your online activities and can infiltrate an IT network. Here are the signs to detect a MITM attack.
A Beginner's Guide to the Software Development Life Cycle (SDLC)
The goal of the software development life cycle (SDLC) process is to effectively create software products. Here are the five phases of the SDLC process.
5 Ways Heat Maps Help Your Website
Heat maps can provide critical data analytics on website visitors that can help optimize your site. Here are five advantages of using a heat map on your website.
A Small Business Guide to Ticketing Systems
If you have a service component, a ticketing system can help your business stay on top of customer support. Look for these must-have ticketing system features.
Quote to Cash (QTC): A Beginner’s Guide
Quote to cash (QTC) is the process from the sales rep's delivery of a quote to the customer's purchase. Here are the seven steps in the quote-to-cash process.
Security as a Service (SECaaS): A Beginner’s Guide for Small Businesses
Businesses should implement comprehensive IT security solutions to protect against cyber threats. SECaaS is an affordable solution to protect your business.
A Beginner’s Guide to the IT Service Catalog
An IT service catalog consists of a list of services offered to customers and technical components behind each service. Here's how to create an IT service catalog.
How to Set Up a VPN for Small Businesses
A virtual private network (VPN) allows your business to transact online with privacy and network security. The Blueprint shows you the steps to set up a VPN.
An Introduction to Multihop VPNs
A multihop VPN offers additional security and privacy by hopping between two or more servers before reaching its destination. Here's why you need a multihop VPN.
Remote IT Management and Monitoring: An Overview
Remote IT management monitors all of the organization's IT assets and employees dispersed worldwide. Check out how your small business can benefit from it.
How to Protect Your Business From Ryuk Ransomware
Ryuk ransomware can bring your business to a standstill by blocking access to critical data. Protect your organization against ransomware with these five tips.
McAfee Endpoint Protection Review
McAfee Endpoint Protection is an endpoint security solution that protects your business from cybertattacks. We've reviewed McAfee Endpoint's top tools and more.
CrowdStrike Falcon Review
CrowdStrike Falcon delivers cloud security protection using next-generation technology. In this review, we detail CrowdStrike Falcon's best features and more.
Carbon Black Review
Carbon Black is an endpoint and workload protection software that detects malicious behavior. In this review, we highlight Carbon Black's best tools.
Kaspersky Endpoint Security Review
Kaspersky Endpoint Security is an easy-to-use malware protection solution with an intuitive security management console. We've reviewed Kaspersky's best tools.
ESET Endpoint Antivirus Review
ESET Endpoint Antivirus offers superior protection against malware and other potential threats. In this review, we detail ESET Endpoint Antivirus's best tools.
Symantec Endpoint Protection Review
Symantec Endpoint Protection is a multi-layered security solution with proprietary technologies to stop threats. In this review, we highlight its best tools.
10 Types of Malware and How to Spot Them
Cybercrime is easier than ever thanks to the proliferation of computing devices. Here we outline the types of malware that can penetrate and harm your business.
Sophos Intercept X Review
Sophos Intercept X is a feature-rich security system with artificial intelligence capabilities to keep your endpoints secure. We've reviewed its best tools.
A Beginner's Guide to EDR Security
Endpoint detection and response (EDR) involves monitoring your IT systems and data analysis to identify suspicious activity. Here's how EDR security works.
Webroot Business Endpoint Protection Review
Webroot Business Endpoint Protection is an easy-to-use IT security platform that offers great threat protection. We've reviewed Webroot's best security features and more.
Bitdefender GravityZone Business Security Review
Bitdefender GravityZone is an endpoint security platform with a comprehensive suite of tools. We've reviewed Bitdefender GravityZone's best features and more.
A Threat-Hunting Guide for Small Businesses
Threat hunting is a means of finding attacks that have already penetrated your defenses. Learn to perform effective threat hunting with these three techniques.
Microsoft Defender Antivirus Review
Microsoft Defender Antivirus is an endpoint security solution that protects your computer against malware. Here we highlight its best features in this review.
Do You Need an IT Department at Your Small Business?
If your company is spending an increasing amount of time managing tech issues, it's likely time to create an IT department. Here are the benefits of starting one.
A Beginner’s Guide to IT Operational Analytics
Operational analytics is the key to uncovering knowledge about your customers and accelerating decision-making. Learn how to start using it in your business.
Adobe Sign Review
Adobe Sign is an electronic signature platform with customizable document tools. In this review, we highlight Adobe Sign's best features, pricing, and more.
eversign Review
eversign is an easy-to-use e-signature software with a streamlined document-signing process. In this review, we highlight eversign's best features and benefits.
PandaDoc Review
PandaDoc is an e-signature solution with powerful document management capabilities. In this review, The Blueprint highlights PandaDoc's best features and more.
HelloSign Review
HelloSign is an e-signature software designed to deliver an improved digital signing experience. Read this review to learn about HelloSign's best features and more.
DocuSign Review
DocuSign is an e-signature software solution designed to make signing electronic documents easy. The Blueprint explores DocuSign's features and benefits in this review.
How to Create a Sales Strategy for Your Small Business
A sales strategy explains the sales objectives and guidelines your team should follow. In this guide, you'll learn the details and how to create a sales strategy.
How to Create a Pricing Structure
The pricing structure of your product or service should align with your pricing strategy. Here's how to set up a workable pricing structure for your business.
A Small Business Guide to IT Help Desks
The IT help desk is responsible for resolving any technical issues your business encounters. The Blueprint details the benefits of having an IT help desk.
A Beginner’s Guide to the Service Desk
Learn the basics of an IT service desk and how it can help your company scale. The Blueprint outlines the benefits and types of service desks available.
A Beginner’s Guide to the Self-Service Portal
A self-service portal helps your customers effectively use your products and services. The Blueprint covers the types of self-service portals you can set up.
The 5 Best Employee Scheduling Software Solutions for Small Businesses
Staying on top of employee scheduling can be a huge challenge. Check out our top picks for employee scheduling software to streamline your scheduling tasks.
How to Use Jira for Project Management
Jira is popular project management collaboration software within the IT industry. The Blueprint explains how to use Jira for project management.
A Small Business Guide to Knowledge Management
Knowledge management powers your organization by making information easily accessible and applicable to your business. Here are some KM process best practices.
A Beginner’s Guide to IT Asset Management
IT assets move a business toward its goals. Learn how IT asset management enables your small business to make informed decisions about its IT assets.
A Beginner’s Guide to the ITIL Framework
ITIL is intended to support the execution of IT service management of an organization. The Blueprint goes through the benefits of the ITIL framework.
A Beginner’s Guide to IT Service Management (ITSM)
The ITSM is framework of delivery that includes planning, building, and deploying an IT team. The Blueprint goes through the benefits and processes of ITSM.
How to Use Asana for Project Management
Asana is a full-featured project management tool with lots of capabilities. The Blueprint goes through how to use Asana for project management
A Guide to IT Ticketing Systems: Stages, Benefits and More
IT ticketing systems enable the help desk to assist internal and external customers in a timely manner. The Blueprint covers the benefits of using IT tickets.
A Small Business Guide to Configuration Management Database (CMDB)
CMBD tracks configurable items within a company’s technical assets and across IT systems. The Blueprint covers using a CMBD within your business.
A Beginner’s Guide to ITIL Change Management
ITIL change management ensures that IT system changes occur with minimal disruption. The Blueprint goes through the ITIL change management process.
A Beginner’s Guide to Incident Management
Incident management addresses IT system issues and restores the affected systems. The Blueprint covers the five steps in the incident management process.
A Beginner’s Guide to ITIL Release Management
The ITIL release management is process of releasing and deploying processes into the real world. The Blueprint discusses the steps for ITIL release management.
Everything You Need to Know About the Scrum Master
The scrum master details the process for executing a project using agile techniques. The Blueprint discusses the roles and responsibilities of a scrum master.
A Beginner’s Guide to Project Management Frameworks
Project managers have a wide selection of project management frameworks to choose from. The Blueprint goes through some popular project frameworks.
An Introduction to the ITIL Processes
ITIL provides a framework to navigate the complexities of technology implementation. The Blueprint covers how the ITIL processes can help your organization.
A Beginner’s Guide to Workload Management
Workload management assigns work to a team that utilizes their skills while maximizing productivity. The Blueprint goes through workload management strategies.
A Guide to the Sprint Retrospective
The sprint retrospective gives project teams a chance to reflect on project deliverables. The Blueprint explains how to set up and run a sprint retrospective.
A Small Business Guide to Agile Ceremonies
Agile ceremonies help keep the team aligned and focused on delivering customer value. The Blueprint goes through the different types of agile ceremonies.
The Project Manager's Guide to the Triple Constraint
The outcome of any project depends on how well you balance time, cost, and scope. The Blueprint goes through how to use the triple constraint theory.
Gross Pay vs. Net Pay: What’s the Difference?
The key to understanding how payroll works is knowing the difference between gross pay and net pay. The Blueprint goes over the difference between the two.
How to Effectively Delegate Work
Delegating work is a key skill to cultivate an effective team. The Blueprint goes through techniques on how to delegate work.
How to Create an Artist Website for Your Work
The ideal tool for an artist to raise widespread awareness is a website. The Blueprint discusses how to painlessly create an artist website.
7 Real-World Tips for Anyone Learning to Be a Cashier
The cashier is an important part of retail operations and should be trained. The Blueprint gives you training tips on how to be a good cashier.
A Guide to the Marketing Funnel for Your Small Business
You can improve your customer retention rate by applying funnel marketing strategies to your business. The Blueprint covers the stages of the marketing funnel.
A Beginner’s Guide to Customer Retention
No company survives unless it holds onto customers. The Blueprint breaks down the best strategies your small business can use for customer retention.
A Guide to Developing Strong Business Acumen
Improve your success in the business world with business acumen. The Blueprint lists strategies to help you strengthen your business acumen.
How to Build a Stellar Sales Team Within Your Small Business
Building a successful sales team is an important business element. The Blueprint gives you some strategies to get the most out of your sales team.
How to Implement Process Improvements for Your Small Business
Discover how to raise your company’s effectiveness by learning to implement process improvements. The Blueprint gives you the necessary steps to follow.
Taxable Wages: What They Are and How to Calculate Them
To execute payroll for employees, a business must know how to calculate taxable wages. The Blueprint goes through how to calculate taxed wages in this guide.
A Beginner's Guide to the Customer Life Cycle
The customer life cycle increases your ability to find new customers and retain them. The Blueprint explains the stages in the customer life cycle.
Kanban vs. Scrum: Which is Right for Your Small Business?
Kanban and scrum are two popular agile project management frameworks. The Blueprint explains the differences and how to choose one for your project.
How to Create and Use Purchase Orders: A Small Business Guide
Purchase orders are a necessary part of every business. This handy guide from The Blueprint walks you through the steps in the purchase order process.
Wix vs. WordPress: Top CMS Platforms Compared
Wix and WordPress are the two most popular CMS platforms for building websites. In this guide, The Blueprint explores which is the best for your business needs.
How to Create a Project Budget for Your Small Business Projects
Identifying the right project management budget can help set up your project for success. The Blueprint breaks these steps down.
The Ultimate Guide to Process Mapping for Small Businesses
Project managers need process mapping to visually outlined the steps required to complete a workflow. The Blueprint breaks these steps down.
The Most Important Business Metrics to Track
Businesses use data insights to evaluate and make decisions. The Blueprint breaks down the most important business metrics to track for your small business.
How to Execute a Gap Analysis
A gap analysis helps small business owners improve and optimize their business. The Blueprint explains how to create one in 5 simple steps.
A Beginner's Guide to Customer Lifetime Value
The lifetime value of a customer informs key business decisions. The Blueprint explains how to calculate and use this important metric.
How to Build Your Business' Brand in 5 Steps
A brand represents how your company and its offerings are presented to the world. The Blueprint takes an in-depth look at how to build a brand for your business.
Top 5 Employee Performance Metrics to Track
Performance metrics help employers measure how well their staff is meeting their goals. The Blueprint shares what are the top performance metrics to track.
7 Top Landing Page Examples to Follow
Landing pages act as both marketing collateral and sales tools. Learn best practices and get inspired by these stellar landing page examples.
How to Start Working for Yourself
Not sure how to start working for yourself? The path to self-employment is only as impossible as you make it. Learn how to make the leap and run your own business.
The 7 Top CMS Platforms for a Small Business Website
Every business needs a website in today’s technology-driven world. The Blueprint shares the seven best website builders to meet the needs of any business.
The 5 Steps of the Marketing Research Process
The Blueprint guides you through the steps of the marketing research process to deliver the insights necessary for successful decision making.
How to Create a Customer Journey Map for Your Small Business
Customer journey mapping provides insight into how to improve your business for clients. The Blueprint shows how you can map your customers' journeys.
5 Strategies for Marketing Your Dental Practice
Growing a dental practice requires marketing strategies for retaining patients. Learn dental marketing strategies that can help your practice prosper.
A Beginner's Guide to Local Marketing Strategy
Small businesses can exercise many marketing methods to reach customers. The Blueprint breaks down key tactical local marketing strategies for small businesses.
7 Key Small Business Marketing Tactics
Successful small businesses use marketing to attract and nurture customers. The Blueprint's guide to small business marketing provides strategies to help you achieve success.
How to Create a Small Business Marketing Plan
Need to create a small business marketing plan with limited budget and resources? Learn how to craft and manage a marketing plan for small business needs.
A Beginner's Guide to Marketing Collateral
Using marketing collateral is a great way for sales and marketing teams to drive brand interest. Learn how to apply this key component to your business.
How to Create and Run a Change Management Plan
All businesses must face change. Here’s how to develop an organizational change management plan to help your company navigate and thrive through its transitions
How to Spot and Mitigate Scope Creep
Every project inevitably deals with expanding scope and thereby increasing the chance of failure. The Blueprint walks you through how to resolve scope creep.
Top 10 Must-Have CRM Features
Businesses can choose from a vast variety of CRM software. Before committing to one, be sure it includes these must-have CRM features and functions.
A Step-By-Step Guide to Marketing Project Management
Marketing projects are distinctly unique compared to other initiatives. The Blueprint guides you through marketing project management to help run your team.
How Project Tracking Software Leads to Successful Outcomes
Manage your projects to stronger results with the right resources. The Blueprint shows you how to track projects using project management software tools.
A Beginner's Guide to IT Project Management
Project management for IT includes significant differences to non-technical project management work. Learn what it takes to succeed in IT project management.
The Power of Customer Segmentation
Customer segmentation enables businesses to reach customers with greater efficiency. The Blueprint shows you how to create and leverage customer segments.
How to Track and Use Your Customer Analytics
Companies can gain a competitive edge by leveraging customer analytics. The Blueprint looks at how you can use your customer analytics to make informed decisions.
Best CRM Marketing Strategies and Tools for Your Business
Successful marketing requires personalization at scale. To conquer this, The Blueprint covers the best strategies to effectively use CRM marketing for your business.
How to Choose the Right Salesforce Edition for You
Salesforce offers several versions of its CRM software. The Blueprint compares the editions of Salesforce to help you choose the right one for your business.
Positioning Strategy: A Guide to Defining Your Business to Customers
A positioning strategy establishes what your brand represents to customers in the marketplace. The Blueprint's strategic guide will help you build one for your business.
Your Guide to Sales Management: Strategies and Tips
Sales management plays an integral role in the growth and development of a business. The Blueprint reviews strategies to develop and manage a sales team.
How Account Management Can Impact Your Business
Account management plays a valuable role in business development. The Blueprint explores strategies to help you implement a successful account management team.
A Beginner's Guide to Inbound Marketing
Inbound marketing turns traditional marketing on its head to engage customers. Learn about using this powerful tool with our inbound marketing examples.
The Importance of Customer Relationship Management (CRM)
Cultivating a customer relationship management mentality is important for all businesses. The Blueprint looks at how to create a CRM strategy for your business.
What are the Four Principles of Marketing?
The 4 principles of marketing, also called the marketing mix, are a framework for market adoption of products. The Blueprint looks at these marketing principles.
Successful Growth Strategy Examples From Real-World Companies
If your business is looking to expand, you'll need a growth strategy. Learn from the successful real-world growth strategies of these four market heavyweights.
The Pricing Strategy: How to Find the Right Price
A critical component of any business is your pricing. Learn how to create and apply a pricing strategy to your business.
The Work Breakdown Structure: An Essential Project Management Tool
When it comes to managing a big project, the work breakdown structure is your map to success. The Blueprint takes an in-depth look at this tool and how you can use it.