Rose Wheeler

Rose Wheeler is a seasoned writer and content manager with more than 15 years of experience. She specializes in content related to digital marketing, small business, personal finance, and CMS. Her work has appeared on sites such as Selz, The Cheat Sheet, and Swaay. When she's not working with her awesome clients, Rose enjoys cooking, playing games and curling up with a good book.

Recent Articles

Wix eCommerce Review
Whether starting from scratch or expanding your pre-existing Wix site, Wix eCommerce is a solid store builder. The Blueprint takes an in-depth look at this.
Weebly eCommerce Review
When you’re looking to launch an e-commerce store, is Weebly eCommerce right for you? The Blueprint takes an in-depth look at this e-commerce platform.
Your All-Encompassing Guide to Starting an Online Store
The first step to getting internet sales is to set up a digital storefront. The Blueprint explains how to start your online store successfully and with ease.
How to Increase the Customer Service Experience for Your Small Business
The customer service experience sets up customer expectations for your business. The Blueprint shares the best practices for enhancing customer service skills.
Reap the Rewards: The Best E-Commerce KPIs to Track
For small business owners, tracking the right e-commerce KPIs can help with boosting sales. The Blueprint looks at the best KPIs for making business decisions.
BigCommerce Review
BigCommerce is one of the most popular e-commerce systems on the market. In this review, The Blueprint explores its features, integrations and more.
The Best Platforms for Building Your Online Store
Building a successful store in the e-commerce world requires a good platform. The Blueprint shares the top picks for the best online store builders.
Wix Tutorial for Business Owners: Your Step-by-Step Guide
If you're looking to create a site for your business, you need a user-friendly site builder. In this step-by-step Wix tutorial, The Blueprint shows you how.
The Top 8 Alternatives to WordPress CMS
If you're not a fan of WordPress, The Blueprint's list of WordPress alternatives will help you choose the best content management system for your business.
The Best 5 E-Commerce Alternatives to Etsy
If you need a replacement for Etsy to sell your products, The Blueprint's list of Etsy alternatives will help you choose what is best for your e-commerce store.
Volusion Review
Volusion is an established e-commerce platform. But how does it stack up? The Blueprint provides an in-depth review of Volusion, so you can decide if it's right for your business.
Squarespace Commerce Review
As one of the most recognized site builders, Squarespace Commerce delivers a robust product. Read The Blueprint's review of Squarespace's e-commerce tool to see if it's right for you.
Magento Review
Magento is a highly sophisticated e-commerce software tool for large, growing businesses. Read The Blueprint's review of Magento to find out if it's right for you.
Shopify Review
Shopify offers a robust e-commerce software and content management system with many features. The Blueprint reviews Shopify so you can decide if it's right for you.
WooCommerce Review
WooCommerce is a powerful and popular WordPress plugin for a reason. The Blueprint's in-depth WooCommerce review will help you decide if it's right for your business.
Bolt CMS Review
Bolt CMS is a "small but mighty" content management software with a loyal fanbase. The Blueprint provides an in-depth review of Bolt CMS so you can decide if it's right for you.
A Beginner's Guide to Running a Marketing Campaign
From launch to management, knowing how to plan and structure a promotional marketing campaign is vital to an effective integrated marketing strategy.
The 6 Best Church Website Builders for Your Congregation
Need a platform to help you build your church's website? Compare these six top church website builder platforms to choose what's best for your congregation.
How to Create a Product Positioning Strategy
In a crowded market, setting your product apart is crucial. Use these product positioning strategies to provide direction and focus for your brand.
How to Leverage Website Marketing for Your Business
Often the best weapon in your marketing arsenal is your own website. Using strategic planning, make website marketing one of your top strategic tools this year.
Kentico Review
Kentico is a fully comprehensive CMS solution with a lot of digital optimization features. The Blueprint provides an in-depth review so you can decide if it's right for you.
How to Leverage Brand Positioning For Your Small Business
As a business looking to make your mark, you need to understand positioning your brand. Get your business ready for this year with these brand positioning strategies.
Drupal Review
Unsure if Drupal is the right choice for you? The Blueprint reviews how Drupal's highly customizable content management features allow you to build exactly what you need.
Squarespace Tutorial: A How-To Guide for Getting Started
Building your website may seem daunting. But with this step-by-step Squarespace tutorial, you’ll have streamlined, professional-looking website in no time.
Wix Review
Wix is an intuitive drag-and-drop website builder for businesses on a tight budget. The Blueprint provides an in-depth review so you can decide if its a fit for you.
Magnolia CMS Review
Magnolia CMS is built for enterprises needing to run on all cylinders and offers an intuitive page builder for multi-functional sites. Read more in this in-depth review.
Squarespace Review
Squarespace helps create websites with professional and efficient publishing. The Blueprint reviews this website builder to see if it's the right CMS for you.
Joomla Review
Built for both beginners and experts, Joomla delivers on its basic promise but is otherwise dated. The Blueprint reviews this CMS to see if it's a fit for you.
HubSpot CMS Review
HubSpot CMS is an excellent tool for marketers and content-focused websites. The Blueprint evaluates the benefits and limitations of this tool in our review.
WordPress CMS Review
WordPress is an open-source website builder with multiple plugins. The Blueprint evaluates this content management software (CMS) in our comprehensive review.
Track What Matters: Marketing KPIs You Should Be Tracking
If you can't prove success, how will you know what’s working? Marketing KPIs use data points to track, quantify, and qualify your efforts.
5 Project Management Techniques for Tackling Your Next Project
Your first actions within a new or existing project can feel overwhelming. Control the chaos with the top five project management tools and techniques.
When to Push and When to Pull: Marketing Strategies
All marketing endeavors fall into one of those two broad categories. The Blueprint takes a look at push vs. pull marketing and which you should be using.