Rose Wheeler

Rose Wheeler is a seasoned writer and content manager with more than 15 years of experience. She specializes in content related to digital marketing, small business, personal finance, and CMS. Her work has appeared on sites such as Selz, The Cheat Sheet, and Swaay. When she's not working with her awesome clients, Rose enjoys cooking, playing games and curling up with a good book.

Recent Articles

Spotlight on Women-Owned Business: Ashley Mason, Founder and CEO of Dash of Social
Ashley Mason, founder and CEO of Dash of Social, gives some smart advice to female SMB founders. Learn about the tools she integrated to make her successful.
The Ultimate Project Closeout Checklist
A project closeout, or project completion audit, is important for any project to successfully wrap up. Here are six project closeout checklist steps to follow.
8 Advantages of Becoming an Entrepreneur
Entrepreneurship is hard work; not everyone is cut out for this type of job, but there are some benefits. Here are eight best perks of becoming an entrepreneur.
The Ultimate Video Marketing Guide: 7 Steps to Instantly Boost Engagement
Video marketing is a great way to boost engagement and crucial to a successful communications strategy. Here's how to create a video marketing strategy.
The 9 Best Small Business Websites
In researching the best business sites, we looked at storytelling, attention to detail, and great photography. We've listed the top nine small business websites.
A Beginner's Guide to Content Delivery Networks (CDNs)
A content delivery network (CDN) holds a cached copy of all your content needed to be displayed on your site. Learn how to choose the right CDN for your business.
3 Reasons You May Need a Dedicated Server for Your Business Website
If your website traffic is growing, it may be time to get a dedicated server for your business. Here are four benefits of using a dedicated server for your site.
Joomla vs. WordPress: Which Is Best for Your Business?
Joomla vs. WordPress are two CMS titans in the content management space, but which is better? Here we compare their best features, pricing, and support.
Drupal vs. Joomla: Which Is Best for Your Business?
Drupal and Joomla are two robust content management platforms, but which is better? The Blueprint compares their features, ease of use, pricing, and integration.
How (and Why) to Use Shared Hosting for Your Business Site
A shared hosting plan is when several sites are on the same server, limiting a specific site's resources. Find out if it makes sense to use it in your business.
The 3 Steps to Install a WordPress Theme
There are lots of themes available for download, and the right theme will make your WordPress site stand out. Learn how to get a theme installed in three steps.
How to Efficiently Back Up Your WordPress Website
Backing up your WordPress site isn't difficult; the process can be automated for you. Here are the top four WordPress backup plug-ins to save your files and data.
5 Proven Marketing Strategies to Try in 2021
If you plan to succeed this year, make sure to have a strong marketing plan aligned with business goals. Here are five marketing strategies that will boost sales.
Is Squarespace Difficult to Use?
Squarespace is a powerful website builder that offers e-commerce capabilities and hosting, but is it difficult to use? Here are four reasons you should use it.
How Much Does a WordPress Website Cost?
WordPress is a titan in the content management system space with millions of users worldwide, but how much does it cost? Learn more about the pricing plans.
4 Tips for Increasing Your Average Transaction Value
Average transaction value (ATV) gives you the total dollar amount the average consumer spends with your business. Here are four ways you can improve ATV.
GoDaddy Website Hosting Review
GoDaddy is a well-known web hosting platform that is relatively quick and easy to set up in minutes. In this review, we highlight GoDaddy's best tools and more.
7 Retail Innovations That Can Set Up Your Business for Long-Term Success
Retail businesses are faced with the challenge of attracting new customers to keep from shuttering. Here are seven retail innovations your business should adopt.
5 Common Challenges to Running a Profitable Retail Business
Retail businesses are confronted with challenges daily and need to be prepared for how to overcome them. Here are five challenges your business could experience.
How Much Does Wix Cost?
Wix is a popular website builder packed with a bevy of tools. Here we breakdown Wix's pricing tiers with available features and you decide which is right for you.
Why Shouldn't You Use Wix? Here Are the Pros and Cons
Wix is a very popular website builder and has a decent market share, but is it right for your business? We breakdown the pros and cons of using Wix as your CMS.
6 Best SEO Tips for Wix
Wix is an SEO-friendly content management system with an intuitive SEO tool built-in. Here are six SEO tips that will greatly improve your website's ranking.
Cloudways Review
Cloudways is an affordable, cloud-based web hosting management platform that offers WordPress hosting. In this review, we detail Cloudways' best features.
SiteGround Review
SiteGround is a stable web hosting solution that offers enhanced performance and makes website migration easy. We've reviewed SiteGround's best tools and more.
DreamHost Review
DreamHost is a complete website hosting solution that offers affordable pricing and high-quality features. We've reviewed what we like and what could be better.
Hostwinds Review
Hostwinds is an affordable web hosting solution that lets you grow a substantial web presence without stress. We've reviewed Hostwinds' top tools and more.
HostGator Review
HostGator is an affordable and easy-to-use web hosting software but comes with some hidden fees. We've reviewed HostGator's best features, benefits, and more.
Hostinger Review
Hostinger is a low-priced and high-performing web hosting platform optimized to run WordPress sites. In this review, we detail Hostinger's tools and benefits.
WP Engine Review
WP Engine is a pricey but high-performing web hosting solution for websites built on WordPress. We've reviewed WP Engine's top features, benefits, and more.
Bluehost Review
Bluehost is a widely used web hosting platform with an affordable price and great security. In this review, we highlight Bluehost's best features and more.
How to Prepare for the Holidays: Forming a Pricing Strategy
Shopping during the holiday season is all about finding the best holiday promotions. We take a look at some of our favorite promos and doorbuster strategies.
How to Prepare for the Holidays With Seasonal Workers
Hiring seasonal workers during the holiday season can help departments that are understaffed. Here are six tips on how to hire and manage seasonal workers.
How to Help Employees Avoid Burnout in Your Small Business
Employee burnout is a real problem and can harm your business if no action is taken. Here are five strategies to reduce employee burnout and improve mental health.
TimeTrade Review
TimeTrade is an affordable appointment scheduling solution with artificial intelligence tools. In this review, we detail TimeTrade's best features and benefits.
Square Appointments Review
Square Appointments is a powerful booking solution that shows your calendar and sets appointments. In this review, we detail Square Appointments' best features.
HoneyBook Review
HoneyBook is an appointment management solution that streamlines your customer service and scheduling. We've reviewed HoneyBook's best features and benefits. Review is a customer-centric booking solution that expands your scheduling revenue opportunities. We've reviewed's best features and more.
Appointlet Review
Appointlet is an appointment scheduling solution with integrated virtual meeting tools. In this review, we highlight Appointlet's best features and benefits.
AppointmentPlus Review
AppointmentPlus is a best-in-class appointment scheduling solution that offers robust scheduling tools. We've reviewed AppointmentPlus' best features and more.
10 Tips for Writing Foolproof Email Marketing Content
Running email marketing campaigns is a great strategy to drive leads to your business. Learn how to write effective marketing content with these 10 tips.
10to8 Review
10to8 is a cloud-based appointment scheduling platform that saves time and eliminates frustration. We've reviewed 10to8's best tools, benefits, and more.
6 Hacks for Your Next Email Subject Line Test
Email subject line testing can optimize your email marketing efforts by keeping subscribers uniquely attuned. These hacks can improve your marketing campaigns.
Calendly Review
Calendy is a time-saving calendar scheduling solution with easy-to-use functionality. In this review, we detail Calendly's best features, benefits, and more.
Acuity Scheduling Review
Acuity Scheduling is a cloud-based appointment scheduling solution that makes booking meetings easy. In this review, we highlight Acuity's best tools and more.
Get a Resale Certificate in 5 Easy Steps
If you resell products that were purchased from another business, a resale certificate can help you avoid sales tax. Learn how to get one for your online business.
Why You Should Be Using a Content Calendar to Plan Your Content Marketing
Using a content calendar template is a powerful tool for planning your editorial strategy. Learn how to plan your content marketing with a content calendar.
7 Simple Steps to Create a Website for Your Small Business
If you're starting a business, you need to have an online presence. Building a website isn't complicated. Learn how to make a website in seven easy steps.
6 Steps to Building Your E-Commerce Website
Building an e-commerce site from scratch doesn’t have to be complicated or expensive. Follow our six-step approach to create an amazing e-commerce site.
8 Must-Have CMS Features for Your Small Business
Choosing the right CMS platform can feel overwhelming, especially when you have to consider what CMS features your need. Here are eight features you want.
6 Types of Retailer Promotions and How to Implement Them
Retailer promotions can help you reach consumers and convert wavering prospects. Here we detail six types of promotions to engage customers and boost sales.
GoDaddy Website Builder Review
GoDaddy Website Builder is an easy-to-use content management platform that's beginner-friendly. We highlight GoDaddy's best features and more in this review.
7 Steps to Effective Decision-Making
As a business owner, you need to make important decisions each day. Did you make the right choice? Here are seven steps to aid your decision-making process.
10 Stellar Strategies to Market Your Online Store
When promoting your online store, know your audience, brand story, and brand voice. Here are 10 strategies to help target your customers with the right message.
How to Use WordPress to Build Your Website: A Beginner’s Guide
WordPress is a leading website builder platform that's affordable and customizable. Here's a step-by-step guide on how to use WordPress to build your next site.
How to Sell Products Online: A Step-by-Step Guide
Are you planning to start an online business? Selling products online can feel overwhelming. Learn how to build your online store with these seven steps.
10 Best WooCommerce Themes for Your Online Store
No matter what kind of online store you're building, you'll find the perfect WooCommerce theme here. Here are 10 of the best themes you can start using today.
8 Reasons Email Marketing Is a Must for Your Small Business
Email marketing can help reach your customers in the most efficient manner and increase sales. Here are eight ways your small business can benefit from it.
How to Conduct Product Research That Leads to Success
Skipping product research can be a costly and time-consuming mistake for your small business. Save yourself the headache with these seven product research tips.
CC vs. BCC: What’s the Difference?
If you're sending important emails, you should familiarize yourself with CC and BCC. There is a subtle difference. Learn what each means and when to use them.
A Step-by-Step Guide to Using an SMTP Server as Your Email Sending Service
An SMTP's main function is to relay outgoing and incoming emails between senders and receivers. Here's how your small business can benefit from an SMTP service.
How to Integrate Email and Social Media for Highly Effective Marketing
Email and social media marketing offer several advantages when used together. Here's how to integrate email marketing and social media for better results.
Program Manager vs. Project Manager: What’s the Difference?
Program managers and project managers both have similar skills and experience, but how do they differ? Here we outline the roles and responsibilities of each.
Why Customer Satisfaction Is Essential for Your Small Business
Small businesses looking to grow depend on giving customers the best experience possible. Here's why customer satisfaction is important for small businesses.
The 5 Best Free E-Commerce Software Solutions
Looking for a free e-commerce site builder for your small business? Here we highlight the pros and cons of the five best free e-commerce platforms.
The Top 8 Weebly Alternatives for Your Business's CMS
Weebly has a long history in web building, but there are other options. Depending on your needs, consider these eight CMS alternatives for your small business.
The Best E-Commerce Systems for Your Small Business
If you're planning to start an online business, you’ll need the best e-commerce site builder. Here's our list of the top e-commerce software options.
The Top 5 Free Content Management Systems
Looking for an inexpensive content management system? The Blueprint outlines the best free content management systems that won't put a hole in your pocket.
The 5 Best CMS Software Solutions for Your Small Business
Are you looking for an effective and powerful content management solution? The Blueprint compares the top CMS software features to help you find the best fit.
Document Management: Box vs. Microsoft SharePoint
Box and Microsoft SharePoint are two popular document management platforms. In this guide, The Blueprint explores which one best fits your small business needs.
The 5 Best Site Builders for Creating a Real Estate Website
Looking for a real estate website builder for your small business? The Blueprint shares the top website builder tools to help you decide which is right for you.
A Guide to Document Management for Your Small Business
Managing your business documents online is an important part of keeping your files secure. The Blueprint outlines how to create a document management system.
The 10 Best Wix Templates for Each Type of Business
Wix is an easy-to-use platform for website-building, but which template should you use? Here are the best Wix templates for restaurants, retail, travel, & more.
The Best Drupal Alternatives for Your CMS
If you're looking for a non-Drupal CMS option, let The Blueprint help you select the right CMS for your business with this list of Drupal alternatives.
5 Examples of Good Customer Service to Inspire Your Business
Giving customers a unique and memorable experience can help your small business stand out. The Blueprint details five ways to deliver great customer service.
The 5 Best Website Builders for Small Businesses
You need the right site builder software when building a website for your business. The Blueprint goes through the best website builders for small business.
How to Successfully Set Up an Electronic Filing System
Going paperless and entering the world of file management is a must for businesses. The Blueprint goes through how to set up an electronic filing system.
Weebly or WordPress: Which CMS Reigns Supreme?
Weebly and WordPress are two top CMS options, but when it comes to capabilities, which one is better? The Blueprint compares both in this review.
Weebly vs. Wix: Which Is the Best Website Builder?
We compare two easy and affordable content management systems, Weebly and Wix. The Blueprint reviews both and recommends which is the best option for you.
Box (for Business) Review
Box delivers a file management program that is easy to use. The Blueprint covers Box's best features and pricing in this review.
M-Files Review
M-Files has a user-friendly interface and is a smart choice for document management. The Blueprint covers M-Files best features and pricing in this review.
DocSend Review
DocSend has a user-friendly interface that makes digital file transfers and management less hectic. The Blueprint covers DocSend's best features in this review.
Weebly Review
Weebly is a web builder that attracts users thanks to its user-friendly design and constant upgrades. The Blueprint covers Weebly in this review.
Ademero Content Central Review
Ademero Content Central is a highly customizable platform with top tier workflow automation. The Blueprint covers its best features and security in this review.
eFileCabinet Review
For document storage, eFileCabinet helps you streamline the process for your business. The Blueprint covers eFileCabinet best features and more in this review.
Microsoft SharePoint Review
Microsoft SharePoint is targeted to businesses that need to edit and share documents securely. The Blueprint reviews Microsoft SharePoint's features.
Ecwid vs. Shopify: An E-Commerce Close Call
Which e-commerce solution, Ecwid or Shopify, is your best bet? The Blueprint looks at key points to decide between the two CMS platforms.
How to Create a Free Landing Page for Your Site
The landing page is an integral part of website marketing. The Blueprint goes through the steps on how to create a free landing page for your website.
Ecwid Review
Ecwid is a good contender for small businesses that want to launch their online store for free. The Blueprint look at features, pricing, and integration.
Top 5 Website Builders for Portfolios
Building a website for a portfolio demands a creatively dialed-in software. The Blueprint gives you 5 website builder to choose from.
3dcart Review
3dcart requires a bit more heft to set up but has nearly two decades of experience behind it, making it a strong player. The Blueprint reviews this ecommerce platform.
GoDaddy eCommerce Review
With one flat rate, GoDaddy eCommerce is designed for quick store-building at the cost of some customization and detail. The Blueprint takes an in-depth look at this software.
Wix eCommerce Review
Whether starting from scratch or expanding your pre-existing Wix site, Wix eCommerce is a solid store builder. The Blueprint takes an in-depth look at this.
Weebly eCommerce Review
When you’re looking to launch an e-commerce store, is Weebly eCommerce right for you? The Blueprint takes an in-depth look at this e-commerce platform.
Battle of the Open-Source CMS Systems: Drupal vs. WordPress
When it comes down to what matters, is Drupal or WordPress your better CMS choice? The Blueprint takes an in-depth look.
Your All-Encompassing Guide to Starting an Online Store
The first step to getting internet sales is to set up a digital storefront. The Blueprint explains how to start your online store successfully and with ease.
How to Improve the Customer Service Experience for Your Small Business
The customer service experience sets up customer expectations for your business. The Blueprint shares the best practices for enhancing customer service skills.
Reap the Rewards: The Best E-Commerce KPIs to Track
For small business owners, tracking the right e-commerce KPIs can help with boosting sales. The Blueprint looks at the best KPIs for making business decisions.
BigCommerce Review
BigCommerce is one of the most popular e-commerce systems on the market. In this review, The Blueprint explores its features, integrations and more.
The 6 Best Platforms for Building Your Online Store
Building a successful store in the e-commerce world requires a good platform. The Blueprint shares the top picks for the best online store builders.
Wix Tutorial for Business Owners: Your Step-by-Step Guide
If you're looking to create a site for your business, you need a user-friendly site builder. In this step-by-step Wix tutorial, The Blueprint shows you how.
Wix vs Shopify: Which Site Builder Is Best?
In this Wix vs. Shopify comparison, The Blueprint takes a look at these e-commerce platforms to see which is best for building your online shop.
The Top 8 Alternatives to WordPress CMS
If you're not a fan of WordPress, The Blueprint's list of WordPress alternatives will help you choose the best content management system for your business.
Wix vs. Squarespace: Which CMS Reigns Supreme?
For small business owners, setting up a site fast is vital to be found online. Wix and Squarespace are both great options to start.
Shopify vs. Squarespace Commerce: An In-Depth Comparison
Two of the biggest names in e-commerce are Shopify and Squarespace. The Blueprint compares these powerhouse solutions to help you find the right one for you.
WooCommerce vs. Shopify: The Ultimate E-Commerce Showdown
The Blueprint provides an in-depth comparison of WooCommerce vs Shopify so you can choose which e-commerce solution is right for your business.
The Best 5 E-Commerce Alternatives to Etsy
If you need a replacement for Etsy to sell your products, The Blueprint's list of Etsy alternatives will help you choose what is best for your e-commerce store.
Volusion Review
Volusion is an established e-commerce platform. But how does it stack up? The Blueprint provides an in-depth review of Volusion, so you can decide if it's right for your business.
Squarespace Commerce Review
As one of the most recognized site builders, Squarespace Commerce delivers a robust product. Read The Blueprint's review of Squarespace's e-commerce tool to see if it's right for you.
Magento Review
Magento is a highly sophisticated e-commerce software tool for large, growing businesses. Read The Blueprint's review of Magento to find out if it's right for you.
Shopify Review
Shopify offers a robust e-commerce software and content management system with many features. The Blueprint reviews Shopify so you can decide if it's right for you.
WooCommerce Review
WooCommerce is a powerful and popular WordPress plugin for a reason. The Blueprint's in-depth WooCommerce review will help you decide if it's right for your business.
Bolt CMS Review
Bolt CMS is a "small but mighty" content management software with a loyal fanbase. The Blueprint provides an in-depth review of Bolt CMS so you can decide if it's right for you.
A Beginner's Guide to Running a Marketing Campaign
From launch to management, knowing how to plan and structure a promotional marketing campaign is vital to an effective integrated marketing strategy.
The 6 Best Church Website Builders for Your Congregation
Need a platform to help you build your church's website? Compare these six top church website builder platforms to choose what's best for your congregation.
How to Create a Product Positioning Strategy
In a crowded market, setting your product apart is crucial. Use these product positioning strategies to provide direction and focus for your brand.
How to Leverage Website Marketing for Your Business
Maximize your website marketing strategy using the best CMS software. Here are 3 CMS options you can use to start making marketing tweaks to your site.
Kentico Review
Kentico is a fully comprehensive CMS solution with a lot of digital optimization features. The Blueprint provides an in-depth review so you can decide if it's right for you.
How to Leverage Brand Positioning For Your Small Business
As a business looking to make your mark, you need to understand positioning your brand. Get your business ready for this year with these brand positioning strategies.
Drupal Review
Unsure if Drupal is the right choice for you? The Blueprint reviews how Drupal's highly customizable content management features allow you to build exactly what you need.
Squarespace Tutorial: A How-To Guide for Getting Started
Building your website may seem daunting. But with this step-by-step Squarespace tutorial, you’ll have streamlined, professional-looking website in no time.
Squarespace vs. WordPress: Battle of the CMS Heavyweights
Two top players squaring off in the website management game are Squarespace vs. WordPress. But when compared head to head, which comes out the winner?
Wix Review
Wix is an intuitive drag-and-drop website builder for businesses on a tight budget. The Blueprint provides an in-depth review so you can decide if it's a fit for you.
Magnolia CMS Review
Magnolia CMS is built for enterprises needing to run on all cylinders and offers an intuitive page builder for multi-functional sites. Read more in this in-depth review.
Squarespace Review
Squarespace helps create websites with professional and efficient publishing. The Blueprint reviews this website builder to see if it's the right CMS for you.
Joomla Review
Built for both beginners and experts, Joomla delivers on its basic promise but is otherwise dated. The Blueprint reviews this CMS to see if it's a fit for you.
HubSpot CMS Review
HubSpot CMS is an excellent tool for marketers and content-focused websites. The Blueprint evaluates the benefits and limitations of this tool in our review.
WordPress CMS Review
WordPress is an open-source website builder with multiple plugins. The Blueprint evaluates this content management software (CMS) in our comprehensive review.
Track What Matters: Marketing KPIs You Should Be Tracking
Get a handle on how your marketing campaigns doing by diving into the KPIs. Here are nine important marketing KPIs your small business should be tracking.
5 Project Management Techniques for Tackling Your Next Project
Project management consists of many variables and can feel overwhelming. Here are five project management techniques that will help you conquer any challenge.
When to Push and When to Pull: Marketing Strategies
All marketing endeavors fall into one of those two broad categories. The Blueprint takes a look at push vs. pull marketing and which you should be using.