Advertiser Disclosure

advertising disclaimer
Skip to main content
Hotel Reits room 206

It's Official: 2020 Was Hotels' Worst Year Ever


Feb 26, 2021 by Maurie Backman
Get our 43-Page Guide to Real Estate Investing Today!

Real estate has long been the go-to investment for those looking to build long-term wealth for generations. Let us help you navigate this asset class by signing up for our comprehensive real estate investing guide.

*By submitting your email you consent to us keeping you informed about updates to our website and about other products and services that we think might interest you. You can unsubscribe at any time. Please read our Privacy Statement and Terms & Conditions.

The coronavirus pandemic has changed the way a lot of people live and function, and that's extended to travel. Over the past year, many leisure trips were put on hold in the wake of safety concerns and quarantine mandates, while business travel came to a virtual standstill. In fact, new data from STR highlights just how brutal a hit the hotel industry took in 2020. The question is: Will hotels recover in 2021?

A disturbingly bad year

In 2020, U.S. hotels recorded the lowest occupancy rates on record. Hotel occupancy sat at just 44% for the year, down from 66% in 2019. The industry passed 1 billion unsold rooms for the first time, beating a record of 786 million back in 2009, when the Great Recession was still in full swing. All told, the hotel industry will likely show nearly zero profit for the year, reports STR.

A slow recovery

While things should pick up for hotels in the coming year, investors shouldn't expect a sudden surge in bookings or revenue. In fact, the American Hotel & Lodging Association expects hotel occupancy levels to average just 52% in 2021. That's a jump from 44% in 2020 but still nowhere close to pre-pandemic levels.

Furthermore, hotel room revenue is only expected to reach about $110.5 billion this year. That may seem like a large number, but not when we compare it to $168 billion in 2019.

But here's perhaps the worst news: Business travel may not return to pre-pandemic levels until 2023. Hotels commonly rely on business travel as a major revenue driver, not just due to the sale of individual rooms, but also due to conference room and meeting center bookings. In fact, a lack of business conferences and trade shows has hurt hotels in a very big way. Until those pick up again, they may continue to find themselves starved for revenue.

Of course, the one thing hotels have going for them is that travelers are tired of being cooped up at home and stuck in their cities of residence. Once it becomes safer to travel again, there could be a surge in hotel room bookings, which could help the industry dig out of its existing hole. But whether that surge happens this year isn't clear. So far, the rollout of coronavirus vaccines has been slow, and without the bulk of the population vaccinated, the virus is likely to continue to pose a threat.

Even if widespread vaccinations happen this year, it may not be in time to capitalize on the summer travel rush. And a lot of people have lost jobs or income in the course of the pandemic, so financial constraints could prompt some travelers to put off plans until 2022 or beyond.

The Millionacres bottom line

At the end of the day, all isn't lost for hotels, but investors may need to be patient and wait for recovery to happen. The good news is that 2020 was so bad for hotels that it'll be hard for things to get worse. The bad news is that some hotels could go under before things get better.

Unfair Advantages: How Real Estate Became a Billionaire Factory

You probably know that real estate has long been the playground for the rich and well connected, and that according to recently published data it’s also been the best performing investment in modern history. And with a set of unfair advantages that are completely unheard of with other investments, it’s no surprise why.

But those barriers have come crashing down - and now it’s possible to build REAL wealth through real estate at a fraction of what it used to cost, meaning the unfair advantages are now available to individuals like you.

To get started, we’ve assembled a comprehensive guide that outlines everything you need to know about investing in real estate - and have made it available for FREE today. Simply click here to learn more and access your complimentary copy.

The Motley Fool has a disclosure policy.