AMD is aiming to catch up to Nvidia in the AI GPU market, but it will be a long road ahead. The company unveiled its MI350 GPU in June, which features a whopping 288 gigabytes of high-bandwidth memory and AMD's latest graphics architecture. The chip is squarely aimed at generative AI workloads, like training powerful large language models. Unfortunately for AMD, Nvidia has a years-long head start building a software ecosystem around its AI GPUs.
Even with AMD playing the role of perpetual second fiddle to Nvidia in the GPU market, demand for AI chips may be strong enough to fuel solid growth in AMD's data center GPU business.
AMD is also the No. 2 player in the discrete graphics card market for gaming and other applications. The company is competitive with Nvidia in the low-end and mid-range portions of the gaming graphics card market, but the company has difficulty competing at high price points.
Outside of PC graphics cards, AMD's semi-custom chips power both the PlayStation 5 and the latest Xbox game consoles. In each case, AMD pairs its CPU cores with a powerful GPU on a single chip. While AMD’s PC-centric business has struggled amid relatively soft computer demand, the semi-custom business fared much better.
3. Intel