What are the best virtual reality stocks?

Over the last decade, two of the best VR stocks have been Nvidia and Axon. Neither is exclusively a VR business -- they each make more money from other products and services. That said, both have operations focused on VR tools, have performed very well in the past, and continue to have bright futures.

Is virtual reality a good investment?

Identifying a promising growth trend is only one component of finding an enriching investment opportunity. Some businesses in the VR space could reward shareholders; others will likely lose money. In addition to identifying a good trend, investors should consider which industry segments are more promising than others, which companies have long-term competitive advantages in the space, and which companies are in strong financial positions. It's also important to know which top stocks are attractively balanced between downside risk and upside reward.

What is the leading VR company?

While there's some subjectivity in choosing the definitive leader in the VR space, Meta Platforms is undoubtedly among the top companies. The company is spending a lot of money on its metaverse concept, with VR as an important component. If and when VR becomes more ingrained in everyday life, it's hard to imagine Meta Platforms not playing an outsize role.

Does VR have a future?

The virtual reality space is likely developing more slowly than many investors expected. However, VR's future will only get brighter as hardware and software continue to improve.

Can VR stocks provide dividends?

Yes, VR stocks can provide dividends. Many of the stocks mentioned in this article have a dividend history, including Apple, Sony, and Nvidia.

Are there pure-play VR stocks?

Yes, there are pure-play VR stocks that trade on the stock market. However, most, if not all, would be considered penny stocks. While some of these may feature promising technologies, investors should view them with a healthy dose of skepticism and assess the risks carefully.

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7 Best Virtual Reality Stocks for 2026 and How to Invest

By Keith Noonan – Updated Aug 24, 2026 at 7:03 PM EST | Fact-checked by Frank Bass

Key Points

VR stocks project double-digit growth, led by key tech firms like Apple and Sony.
VR applications expand beyond gaming into industries like healthcare and education.
Investing in top VR companies offers a blend of stability and growth potential.

Virtual reality (VR) stocks are equity stakes in businesses that are poised to make substantial contributions to the VR space. Real-world adoption has picked up steam in recent years. Various research groups forecast a double-digit compound annual growth rate (CAGR) from 2026 through 2030 and beyond.

VR is primarily used for gaming and entertainment right now, but it has great potential across several industries and professions, including engineering and design, healthcare, defense, and education.

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Person wearing virtual reality headset. — Image source: Getty Images.

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7 top Virtual Reality stocks for 2026

Virtual reality is still a relatively small industry, and finding pure play investment opportunities with attractive risk-reward profiles in the space is difficult and involves a high degree of speculation. On the other hand, there are some strong technology and consumer goods companies with exposure to the space that stand out as compelling investment opportunities.

Here's why Apple (AAPL +0.36%), Sony (NYSE:SNE), Axon Enterprise (AXON +0.61%), Qualcomm (QCOM +0.65%), Meta Platforms (META -0.88%), Unity Software (U -2.00%), and Roblox (RBLX +1.57%) stand out as top virtual reality stocks to buy in 2026:

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Ticker Information Table
Name and ticker	Current price	Market capMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.	Industry
Apple (NASDAQ:AAPL)	$314.58	$4.6 trillion	Technology Hardware, Storage and Peripherals
Sony Group (NYSE:SONY)	$24.07	$141.4 billion	Household Durables
Axon Enterprise (NASDAQ:AXON)	$611.20	$49.7 billion	Aerospace and Defense
Qualcomm (NASDAQ:QCOM)	$164.78	$173.1 billion	Semiconductors and Semiconductor Equipment
Meta Platforms (NASDAQ:META)	$571.10	$1.5 trillion	Interactive Media and Services
Unity Software (NYSE:U)	$43.49	$19.1 billion	Software
Roblox (NYSE:RBLX)	$38.15	$27.3 billion	Entertainment

Data as of Aug 28, 2026. Showing 7 of 7 total entries.

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1. Apple

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NASDAQ: AAPL

Apple

Premium Feature

Moneyball Superscore

80/100

Today's Change

(0.36%) $1.13

Current Price

$314.58

Key Data Points

Market Cap

$4.6T

Day's Range

$309.40 - $315.40

52wk Range

$225.95 - $344.57

Volume

94.1K

Avg Vol

55.3M

Gross Margin

48.65%

Dividend Yield

0.34%

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Apple (AAPL +0.36%) has one of the most technologically advanced and aesthetically sleek consumer products on the market with its Apple Vision Pro headset. The company refers to it as a spatial computing device. Spatial computing overlays digital images on the physical world and allows users to control 3D images with gestures.

The Apple Vision Pro is also one of the more premium products on the market, given its price tag is around $3,700. This is perhaps one reason that the company hasn't sold as many headsets as it had hoped.

In early 2026, rumors began circulating, casting doubt on the future of Apple's VR roadmap. But even if the company moves on from the Vision Pro, it may redirect its technology to other VR products at more attractive price points.

2. Sony

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NYSE: SONY

Sony Group

Premium Feature

Moneyball Superscore

75/100

Today's Change

(-0.21%) $-0.05

Current Price

$24.07

Key Data Points

Market Cap

$141B

Day's Range

$23.86 - $24.30

52wk Range

$19.32 - $30.34

Volume

13K

Avg Vol

5.2M

Gross Margin

31.79%

Dividend Yield

0.66%

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Sony (SONY -0.21%) has developed its own VR headset, the PlayStation VR2 (PSVR2), that is compatible with its popular PlayStation 5 video game console. The console (launched in 2020) and the VR headset (launched in 2023) have been among the best-selling VR devices.

In early 2025, Sony launched XYN, a business segment that offers both software and hardware solutions for VR. Sony provides software for capturing objects in 3D, VR headsets that can run computer-aided design (CAD) software, and even screens that display objects in 3D without special 3D glasses.

With envelope-pushing products for both consumers and professionals, Sony will likely remain a top VR stock for the foreseeable future.

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3. Axon Enterprise

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NASDAQ: AXON

Axon Enterprise

Premium Feature

Moneyball Superscore

79/100

Today's Change

(0.61%) $3.72

Current Price

$611.20

Key Data Points

Market Cap

$50B

Day's Range

$599.67 - $615.92

52wk Range

$339.01 - $792.15

Volume

88.5

Avg Vol

Gross Margin

59.41%

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Axon Enterprise (AXON +0.61%) provides law-enforcement agencies with Tasers, body cameras, and cloud-based software. It's also been one of the greatest stock investments of the past decade. However, many investors are still unaware that the company is also an important player in the VR space.

The Axon Training Pod is a complete unit that allows agencies to get up and running quickly with VR training. Handheld VR Tasers, coupled with VR headsets, allow officers to train without using up pricey physical cartridges. In addition to VR weapon training, Axon's solutions include a component for learning community engagement skills to de-escalate situations before resorting to a Taser.

4. Qualcomm

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NASDAQ: QCOM

Qualcomm

Premium Feature

Moneyball Superscore

77/100

Today's Change

(0.65%) $1.06

Current Price

$164.78

Key Data Points

Market Cap

$173B

Day's Range

$161.92 - $166.95

52wk Range

$121.99 - $259.92

Volume

27K

Avg Vol

15.9M

Gross Margin

54.23%

Dividend Yield

2.18%

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Qualcomm (QCOM +0.65%) specializes in wireless technology, but it has a range of other products, including software, processors, and modems. Its system-on-chip (SoC) Snapdragon brand of semiconductor products powers many top VR devices today.

For example, Axon's VR training uses the HTC Vive Focus 3 headset or the new Vive Focus Vision, both of which are powered by a Snapdragon XR2 from Qualcomm. Meta Platforms (META -0.88%) also uses Snapdragon products to power both the Meta Quest 3 and the Ray-Ban Meta glasses.

Qualcomm isn't necessarily a household name because its products aren't usually consumer-facing. But pop the hood on some of the most popular VR hardware on the market, and one will often find something from Qualcomm, which helps make this list of top VR stocks.

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5. Meta Platforms

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NASDAQ: META

Meta Platforms

Premium Feature

Moneyball Superscore

81/100

Today's Change

(-0.88%) $-5.04

Current Price

$571.10

Key Data Points

Market Cap

$1.5T

Day's Range

$567.62 - $588.39

52wk Range

$520.26 - $790.80

Volume

39.5K

Avg Vol

18.5M

Gross Margin

81.75%

Dividend Yield

0.37%

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While Meta Platforms has scaled back its metaverse projects to focus more on artificial intelligence, the company remains a leading player in the VR market. News that the company was shutting down its Horizon Worlds metaverse and repurposing it as a mobile experience has sometimes been misinterpreted as the tech giant moving away from VR entirely. Still, it continues to invest substantially in the space and to develop new products and services.

Meta's Quest line leads the market in terms of VR headset adoption, accounting for more than 60% of global unit shipments. The company's upcoming Quest 4 headset is also being developed to make the hardware feel more like smart glasses. If the designers of the Quest 4 can deliver a high-performance virtual reality headset in a smaller, sleeker form, it could prove to be a significant catalyst for VR adoption. The company is also reportedly working on a separate extended reality (XR) or mixed reality headset that will support VR functionality.

There's no doubt that Meta's virtual reality and metaverse ambitions have taken longer than expected to come to fruition and faced some setbacks, but the company is still a clear leader in the VR category. If the tech winds up seeing strong adoption, there's a good chance Meta will be one of the biggest beneficiaries.

6. Unity Software

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NYSE: U

Unity Software

Premium Feature

Moneyball Superscore

56/100

Today's Change

(-2.00%) $-0.89

Current Price

$43.49

Key Data Points

Market Cap

$19B

Day's Range

$43.24 - $45.00

52wk Range

$16.78 - $52.15

Volume

2.5K

Avg Vol

9.5M

Gross Margin

58.44%

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There's no point in having high-resolution VR displays and powerful processors unless there are also high-quality 3D images to go with them. That is why Unity Software (U -2.00%) is included in this list of best VR stocks.

Unity Software offers tools for 3D image creation used by video game developers, movie studios, industrial companies, and more. And since realism is so important, Unity has real promise in VR.

According to the company, more than 70% of the top-selling games for Meta's Quest platform are made using Unity's software. This is a strong data point that showcases the company's positioning in the VR space. As VR adoption grows, more developers will likely look to Unity's image-creation tools when building quality VR content.

7. Roblox Corporation

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NYSE: RBLX

Roblox

Premium Feature

Moneyball Superscore

65/100

Today's Change

(1.57%) $0.59

Current Price

$38.15

Key Data Points

Market Cap

$27B

Day's Range

$37.31 - $38.59

52wk Range

$33.88 - $142.00

Volume

2.1K

Avg Vol

11.9M

Gross Margin

25.67%

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Roblox (RBLX +1.57%) is a platform containing many different games and experiences. Users often experience these offerings with a gaming console or a mobile device. But the company does offer VR versions of its various in-platform worlds, allowing users to experience them with VR systems, such as the Meta Quest 3.

Roblox is clearly becoming a go-to VR platform. The platform ended the first quarter of 2026 with more than 123 million daily active users. Users are now engaged on the platform for around 130 billion hours annually, and the count is rising. Fewer than 20% of users are based in the U.S. and Canada, showing the platform's global reach.

To reiterate, Roblox isn't merely for playing games -- events such as concerts have also taken place on the platform. As VR hardware improves in the coming years, Roblox experiences may expand, positioning the business for a long-term VR tailwind.

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How to buy virtual reality stocks

For those who are excited about VR stocks and want to invest, here's a step-by-step breakdown for how to get started:

Open your brokerage account: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
Search for the stock: Enter the ticker into the search bar to bring up the stock's trading page.
Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
Submit your order: Confirm the details and submit your buy order.
Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

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Benefits and risks of investing in virtual reality stocks

All investing trends have both benefits and risks. That's why it's important to consider both sides. For example, a couple of benefits of VR stocks include:

The technological step forward: Throughout history, technology has advanced. VR holds great promise for social interaction, education, engineering, and more. Investing in technological progress is often a good idea.
The growth: Along the same lines, revenue growth is one of the most important factors for investors to consider when buying stocks. As VR technology improves, it will almost certainly create growth opportunities for certain businesses, which could be good for shareholders.

However, VR stocks could have a couple of risks as well, including:

Overly optimistic expectations: While VR may seem like the next wave of innovation, it's taken longer to develop than many pundits expected. Additionally, some incredibly promising VR hardware devices have ultimately failed to resonate with consumers. This space may never develop as hoped, leading to poor stock performance as expectations diverge from reality.
Questionable profits: Some companies are spending heavily on VR without turning a profit. VR ultimately needs to deliver an attractive return on investment to be rewarding for shareholders.

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Methodology: How these stocks were chosen

To qualify for inclusion on this list of the best virtual reality stocks to buy in 2026, companies had to have strong virtual reality product or service offerings and market positioning that would allow them to benefit if the technology and industry see strong growth. Because there are few publicly traded VR pure plays and these stocks are high-risk, the companies selected for this list do not currently rely on virtual reality as a major source of their sales and earnings. The companies were selected for having strong businesses, competitive advantages, and the positioning to score meaningful wins in the VR market over the long term.

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The bottom line

Growth hasn't materialized as quickly as some projected a few years ago. But VR remains a field with significant long-term promise. By investing in top VR stocks with diversified businesses, investors can enjoy stability and benefit from long-term growth tailwinds.

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Virtual reality stocks: FAQ

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About the Author

Keith Noonan is a contributing writer at The Motley Fool covering technology, consumer goods, and other sectors. He holds a bachelor’s degree in English from Boston College.

TMFNoons

Jon Quast has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Axon Enterprise, Meta Platforms, Nvidia, Qualcomm, Roblox, and Unity Software. The Motley Fool has a disclosure policy.

7 Best Virtual Reality Stocks for 2026 and How to Invest

Key Points

7 top Virtual Reality stocks for 2026

1. Apple

Key Data Points

2. Sony

Key Data Points

3. Axon Enterprise

Key Data Points

4. Qualcomm

Key Data Points

5. Meta Platforms

Key Data Points

6. Unity Software

Key Data Points

7. Roblox Corporation

Key Data Points

How to buy virtual reality stocks

Benefits and risks of investing in virtual reality stocks

Methodology: How these stocks were chosen

The bottom line

Related investing topics

5 Best Video Game Stocks for 2026 and How to Invest

5 Best Entertainment Stocks for 2026 and How to Invest

7 Best Augmented Reality Stocks for 2026 and How to Invest

Who Owns Instagram?

Virtual reality stocks: FAQ

About the Author

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2. Sony

1. Apple

3. Axon Enterprise

5. Meta Platforms

6. Unity Software

How to buy virtual reality stocks

Benefits and risks of investing in virtual reality stocks

Methodology: How these stocks were chosen

The bottom line

Related investing topics

Virtual reality stocks: FAQ

What are the best virtual reality stocks?

Is virtual reality a good investment?

What is the leading VR company?

Does VR have a future?

Can VR stocks provide dividends?

Are there pure-play VR stocks?

4. Qualcomm

7. Roblox Corporation

Key Data Points

Key Data Points

Key Data Points

Key Data Points

Key Data Points

Key Data Points

Key Data Points

7 top Virtual Reality stocks for 2026