On the flip side of the collaborative coin, the agency supports the lawmaking process with advice and suggestions. Through this process, the FTC pursues several goals:
Protecting consumers. Ever feel like someone's watching over your shoulder as you shop? That's the FTC ensuring companies aren't misleading you with false advertising.
Promoting fair competition. The FTC ensures that businesses compete fairly, preventing monopolies and promoting healthy competition.
Regulatory powers. So, what happens when a company violates consumer rights? The FTC has the authority to investigate and take legal action through tools such as lawsuits, cease-and-desist orders, and fines.
This process may involve collaborating with other government agencies, such as the Department of Justice or Consumer Financial Protection Bureau (CFPB), and state attorneys general to ensure effective enforcement and consumer protection.