Investing in Safe Stocks

Updated: April 14, 2020, 2:09 p.m.

While we all might love the idea of investing in stocks risk-free, there's no such thing as a stock that's 100% safe. Even the best companies can face unexpected trouble, and it's common for even the most stable corporations to experience significant stock price volatility. If you want a completely safe investment with absolutely no chance that you'll lose money, Treasury securities or CDs may be your best bet.

That said, some stocks are significantly safer than others. If a company is in good financial shape, has pricing power over its rivals, and sells products that people buy even during deep recessions, it’s more likely to be a relatively safe investment. Let’s take a look at how to find these types of stocks.

Seven safe stocks to consider

With all of these characteristics in mind, here (in no particular order) are seven stocks or funds that should deliver strong returns over time:

1. Berkshire Hathaway

Berkshire Hathaway (NYSE:BRK-A), (NYSE:BRK-B) is a conglomerate that owns a collection of about 60 subsidiary businesses, including household names like auto insurance giant GEICO, rail transport business BNSF, and battery manufacturer Duracell. Many (like these three) are noncyclical businesses that generally do well in any economic climate.

In addition, Berkshire owns a massive stock portfolio with large positions in Apple (NASDAQ:SBUX), Bank of America (NYSE:BAC), Coca-Cola (NYSE:KO), and many more. In a nutshell, owning Berkshire is like owning many different investments in a single stock. Most of the components were selected by CEO Warren Buffett himself, one of the greatest investors of all time.

2. The Walt Disney Company

Most people know Disney (NYSE:DIS) for its theme parks, movie franchises, and characters, but there's much more to this entertainment giant. In addition to these, Disney owns a massive cruise line, Pixar, Marvel, and Lucasfilm movie studios, the ABC and ESPN television networks, and the Hulu, ESPN+, and Disney+ streaming services.

Its theme parks have tremendous pricing power and do well in most any economic climate. Disney's movie franchises are among the most valuable in the world. And its streaming businesses are producing a large (and rapidly growing) stream of recurring revenue.

3. Vanguard High-Dividend Yield ETF

As you may know, dividends are a good indicator of a company's stability. And what’s more, dividend-paying stocks tend to be more stable during tough times than those that don’t pay dividends.

The Vanguard High Dividend Yield ETF (NYSEMKT:VYM) is an exchange-traded fund that invests in a portfolio of stocks that pay above-average dividends. Top holdings include JPMorgan Chase (NYSE:JPM), Johnson & Johnson (NYSE:JNJ), Procter & Gamble (NYSE:PG), and AT&T (NYSE:T), but the fund invests in nearly 400 stocks altogether.

4. Procter & Gamble

Procter & Gamble (NYSE:PG) is a mainly noncyclical business that makes products people need in any economic environment. P&G is the parent company behind household staples brands such as Pampers, Downy, Tide, Charmin, Gillette, Old Spice, and Febreze, just to name a few.

To give you an idea of how steady and consistent Procter & Gamble's business has been over time, consider that the company has increased its dividend for 63 consecutive years. That’s one of the best dividend histories in the entire stock market.

5. Vanguard Real Estate Index Fund

Real estate is an example of an asset that tends to produce excellent long-term growth without too much risk, and real estate investment trusts, or REITs, allow investors to get exposure to commercial properties like office buildings, malls, and apartment buildings in their portfolio. To give you an idea of its stability, real estate actually fell less than the overall stock market during the Great Recession of 2008-09, and that was a crisis caused by real estate. The Vanguard Real Estate Index Fund (NYSEMKT:VNQ) invests in a diverse variety of real estate stocks, pays an above-average dividend yield, and could be a lower-risk but high-potential long-term investment opportunity.

6. Starbucks

You’d be hard-pressed to find a brand with a bigger competitive advantage than Starbucks (NASDAQ:SBUX). Its trusted brand gives the company pricing power over rivals, and its massive scale gives it efficiency advantages, too. In other words, Starbucks can charge more money while simultaneously benefiting from the cost advantages that come with being such a large company. Starbucks continues to increase its footprint and its revenue year over year, and it's tough to imagine a world where Starbucks isn't the go-to destination for higher-end coffee drinks.

7. Apple

Apple (NASDAQ:AAPL) has the durable advantage of both an extremely loyal customer base and an ecosystem of products designed to work best in conjunction with one another. In other words, iPhone customers tend to remain iPhone customers. People who use MacBook laptops tend to be very loyal to the brand, too.

It's no secret that Apple products cost significantly more than comparably equipped phones, computers, and tablets from rivals. All this together shows that Apple's got tremendous pricing power.

What to look for in safe stocks

While no stock is perfect, you can certainly set yourself up with a portfolio of relatively safe stocks if you incorporate a few guidelines into your stock analysis.

If safety is a priority, consider these four benchmarks:

  1. Steady, growing revenue: Look for companies that grow their revenue steadily, year after year. Erratic revenue tends to correlate with erratic stock prices, while consistent revenue is more common among stocks with less volatility.
  2. Lack of cyclicality: Cyclicality is a word that describes how economically sensitive a business is. The economy goes through cycles of expansion and recession, and cyclical companies typically perform well in expansions and less well during recessions. For example, the auto industry is cyclical because people buy fewer new vehicles during recessions. On the other hand, utilities aren't cyclical businesses because people always need electricity and water.
  3. Dividend growth: A good way to gauge a company's long-term stability is to take a look at its dividend history, if it provides a dividend. If a company has rarely (or never) cut its dividend and has a strong history of increasing its payout, even in tough economies, that’s a great sign. ADividend Aristocrat is a stock that has increased its dividends for at least 25 consecutive years -- so a list of those stocks would be a good place to start.
  4. Durable competitive advantages: This could be the most important thing to look for. Competitive advantages come in several forms, such as a well-known brand name, a cost-advantaged manufacturing process, or high barriers to entry in an industry. By identifying competitive advantages, you can find companies that are most likely to maintain or grow their market share over time.
Red flags that a stock is less safe

On the other hand, there are some telltale factors that indicate a stock is a less safe investment:

  • Penny stocks: There's no set-in-stone definition of a penny stock, but the term generally refers to stocks that trade for less than $5 per share. While not all the stocks that meet this description are bad investments, nearly all are cheap for a reason. It's a common myth that trading penny stocks is a great way to get rich; it's more likely to have the exact opposite effect.
  • Dividend cuts: If a stock has a frequent history of slashing or suspending its dividend during tough times, that could be a sign that it's not a stable business in all economic climates.
  • Declining or unstable revenue: If a company's revenue is up one year, then down the next, it's tough to make the case that it's a stable business. Consistently declining revenue is an obvious sign of an unsafe stock, but unstable revenue can be just as worrisome.
  • High payout ratio: This one applies only to stocks that pay a dividend (some great companies don't). If a company pays a dividend, check out the stock's earnings per share for the last 12 months and compare them to the dividend paid. If the dividend represents a high percentage of the earnings (say, over 70%), that could be a sign that the dividend isn't sustainable.

The recipe for investing in safe stocks

If you're looking to invest in "safe stocks," the above list will get you started. But before you begin, remember these two caveats.

First, one of the best ways to make your portfolio safer is to diversify. As we’ve said, no stock is completely safe from volatility and competition, so by finding relatively safe stocks and spreading your money across a bunch of them, you're giving yourself much more of a safety net than if you just purchased one or two.

Second, the stocks mentioned here (and any others that seem safe) aren't necessarily “safe” over short periods. Even the best-run companies experience short-term price swings. Don't worry about stock prices over days or weeks, but keep your focus on which companies are most likely to do well over the long haul.

Essentially, the recipe for safe stock investing is to find stable companies, buy a bunch of them, and hold on for the long haul.

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