Apple Inc (AAPL +2.50%) stock is rising today, up 2.5% as of 1:41 p.m. ET, on Tuesday, Sept. 1, 2026, as John Ternus officially takes over for Tim Cook as CEO of the tech giant.
The S&P 500 and Nasdaq Composite are both down, sliding 0.7% and 0.9%, respectively.
NASDAQ: AAPL
Key Data Points
Ternus is Apple's first new CEO since Tim Cook took over in 2011
Today marks the first time in 15 years that a new CEO takes the reins. Not since Tim Cook stepped into the role, replacing Apple co-founder Steve Jobs, has the iPhone-maker transitioned its chief executive.
Investors should know that while Ternus now serves as CEO, Cook is not leaving the company. Instead, he will serve as Executive Chairman and continue helping with "certain aspects of the company, including engaging with policymakers around the world." https://www.nbcnews.com/business/business-news/apple-ceo-john-ternus-tim-cook-rcna341096
Apple's revenue topped $416 billion in fiscal 2025 under Cook
What exactly that rather vague definition really means remains to be seen, but his continued presence seems to have helped reassure many investors worried about what happens next.
Apple Inc
Cook leaves an incredible financial record at Apple. By FY 2025, Apple was generating more than $416 billion in annual revenue -- about four times its sales when Cook began his tenure.
These are big shoes to fill, but I have faith in Apple's future. I think the company is well placed to take advantage of AI without bearing most of the enormous costs.
