(Nasdaq: AMZN) is hosting an invitation-only press conference today at 10 a.m. ET in which it will all but certainly unveil a Kindle tablet to go head-to-head with Apple's (Nasdaq: AAPL) iPad.

While the track record of previous iPad competitors has been abysmal, Motley Fool technology editor Eric Bleeker believes Amazon has the ingredients for success.

Bleeker will be live-blogging directly from the press conference. For breaking news, analysis, photos, and tweets of the big event, simply follow the live-blog below:

One final thing: Stay up to date with all our Amazon news by adding to our free My Watchlist service.

Eric Bleeker owns shares of no companies listed above. You can follow Eric on Twitter to see all of his technology and market commentary. The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of and Apple, and have recommended a bull call spread position in Apple. The Motley Fool has a disclosure policy.