The following video is part of our "Motley Fool Conversations" series, in which senior technology analyst Eric Bleeker and developer Chris Bledsoe discuss topics across the investing world.

Republic Wireless recently started offering "unlimited" data, text, and phone calls for $20 per month, far undercutting similar plans from larger wireless companies. While the offer sounds compelling, it also requires users to remain on their Wi-Fi networks a set percent of usage. While such an offer might only appeal to a small subset of users, it highlights a broader trend of software gaining increasing leverage to circumvent the traditional wireless model of charging separately for voice, data, and text messaging. That could spell hard times ahead for the wireless industry.

Chris Bledsoe and Eric Bleeker have no positions in the stocks mentioned above. The Motley Fool owns shares of Apple. Motley Fool newsletter services recommend Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.