Beam's Black Mark?

Beam has decided not to change its recipe for Maker's Mark, but is the brand damage already done?

Chris Hill
Chris Hill
Feb 19, 2013 at 7:18PM
Consumer Goods

The following video is from Tuesday's MarketFoolery podcast, in which host Chris Hill, along with analysts Joe Magyer and Matt Argersinger, discuss the top business and investing stories of the day.

Beam (UNKNOWN:BEAM.DL) reversed its decision and won't change its Maker's Mark recipe. Did the initial decision and consumer backlash tarnish Beam's image? What lessons can Beam learn from Coca-Cola (NYSE:KO)? Should investors buy Beam? In this installment of MarketFoolery, our analysts discuss the merits of Google stores and the implications for investors.

The relevant video segment can be found between 8:27 and 14:59.

For the full video of today's MarketFoolery, click here.