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Apple and Innovation

By Morgan Housel - Apr 3, 2013 at 7:00PM

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The tyranny of needing to change.

Apple (AAPL 2.54%) is one of the most innovative companies to ever exist. That has been a blessing for shareholders, who have enjoyed a 6,000% gain over the last decade.

But what does the need to innovate mean going forward? The answer may not be a clear as you think. In this video, Fool analysts Morgan Housel and Austin Smith discuss the difference between a company that constantly needs to innovate versus those with boring products that rarely change.

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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
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The Coca-Cola Company
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$65.78 (-0.27%) $0.18
The Clorox Company Stock Quote
The Clorox Company
CLX
$156.75 (-0.22%) $0.34

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