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Starbucks Setting a New Standard for Tea?

By Joe Tenebruso and Rick Engdahl - Apr 11, 2013 at 5:27PM

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Joe Tenebruso's "Tier 1 Portfolio" has been beating the market handily since its inception. In this series of interviews, Joe talks about what makes a Tier 1 company and which stocks make the cut.

At Tier 1 Investments, I seek out and invest in elite businesses. These include companies with the most valuable brands, best management, superior products and services, and strongest competitive advantages.

When Starbucks (SBUX 2.98%) came along, it set a new standard for quality in the coffee industry. Even its competitors serve a better product as a result. Can it do the same for tea?


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SBUX
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