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Did The Washington Post Go Too Far This Time?

Print publishing may never be the same.

By Rick Munarriz – Jun 18, 2013 at 7:45PM EST

You can teach an old media stock some new media tricks.

The Washington Post (WPO +0.12%) turned heads last week by introducing Sponsored Views, an online platform where companies and organizations can counter Washington Post online editorials by paying for space to voice their counterarguments. 

It may be shocking to see the newspaper icon going to such an extreme measure of monetization, but longtime Fool contributor Rick Munarriz argues in this video that it's not all that different than what brand advertisers can do to skew opinion on Yelp (YELP 0.43%) and Facebook (FB +0.22%).

Read Next

About the Author

Rick Munarriz
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
TMFBreakerRick
X@market

Stocks Mentioned

Graham Stock Quote
Graham
NYSE: GHC
$1,101.85
(+0.17%)+$1.84
Yelp Stock Quote
Yelp
NYSE: YELP
$25.46
(-0.43%)-$0.11
Meta Platforms Stock Quote
Meta Platforms
NASDAQ: META
$629.75
(+0.22%)+$1.36

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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