You can teach an old media stock some new media tricks.

The Washington Post (NYSE:GHC) turned heads last week by introducing Sponsored Views, an online platform where companies and organizations can counter Washington Post online editorials by paying for space to voice their counterarguments. 

It may be shocking to see the newspaper icon going to such an extreme measure of monetization, but longtime Fool contributor Rick Munarriz argues in this video that it's not all that different than what brand advertisers can do to skew opinion on Yelp (NYSE:YELP) and Facebook (NASDAQ:FB).

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.