In this video, as part of The Motley Fool's "Ask a Fool" series, Fool analyst Mark Reeth takes a question from a Fool reader, who asks, "Is Web store LightInTheBox (LITB +10.07%) the next Amazon (AMZN +1.05%)?"
Ask a Fool: Is LightInTheBox the Next Amazon?
By Mark Reeth – Sep 28, 2013 at 10:30AM
NYSE: LITB
LightInTheBox
Market Cap
$55M
Today's Change
(10.07%) $0.30
Current Price
$3.28
Price as of October 28, 2025 at 3:59 PM ET
Could this new e-tailer give Amazon a run for its money?
About the Author
Mark Reeth wasn't born incredibly handsome, like so many are--he had to work hard to get to where he is today. Thankfully, through much blood, sweat, and hair products, Mark Reeth is now one incredibly good-looking Consumer Goods Editor. But Mark Reeth wasn't born a Consumer Goods Editor--he started as a writer for Fool.com, became a Blog Editor, and now loves reading all the latest Consumer Goods news. If you want to read all the latest Consumer Goods news, follow him on Twitter @ChristmasReeth.