LOS ANGELES (AP) -- Pay TV customers who are used to watching fewer ads on on-demand shows may have to get used to longer commercial breaks.
Comcast Corp., the nation's largest cable TV provider, says it is testing out a system with its NBCUniversal subsidiary to use full commercial loads on older episodes -- while disabling fast-forwarding of ads -- if consumers watch them within three days after a new episode airs.
Currently, if people binge-watch to catch up on shows like The Blacklist or CSI, they only see the full ad load on the most-recent episode. Older episodes have few if any ads.
Comcast says putting full ad loads on older shows will help generate more revenue for networks and encourage them to make more shows available for on-demand viewing.
The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.