J.C. Penney Offers Big Upside Potential

Even if J.C. Penney is still a risky proposition for investors, the company is clearly moving in the right direction. When compared to peers Macy's and Kohl’s, the stock looks significantly undervalued. Upside potential may outweigh the risks for investors in J.C. Penney.

Andrés Cardenal
Andrés Cardenal
Jul 7, 2014 at 6:20PM
Consumer Goods

J.C. Penney (NYSE:JCP) is clearly moving in the right direction when it comes to its turnaround. Both sales and profit margins are showing promising performance, and management is quite optimistic regarding chances for a sustainable turnaround. Importantly, the company still offers substantial room for gains when compared with industry peers Macy's (NYSE:M) and Kohl's (NYSE:KSS).

The slideshow below contains some ideas for investors interested in J.C. Penney and its potential for gains in the years ahead.