Forrester Research(NASDAQ) FORR

Forrester Research, Inc. helps business leaders make decisions using data. It writes reports that predict future technology and consumer trends. The company also gives advice to help businesses grow.

Insights and Answers

• Research: Subscription products and advisory services providing market analysis; accounts for 74.6% of total revenues.
• Consulting: Project-based services for content marketing and technology selection; accounts for 20.8% of total revenues.
• Events: Professional conferences focused on marketing, sales, and technology; accounts for 4.6% of total revenues.

Making Strategic Moves

• Launched the AI Access product in the third quarter of 2025 to support client retention.
• Announced the discontinuation of strategy consulting engagements in February 2026 to refocus its business.
• Reduced the company workforce by 8% in February 2026 to lower operating costs.
• Modified its credit facility on March 12, 2026, to extend the maturity to March 2029.
• Spent $16.6 million on headquarters renovations in Cambridge as of June 30, 2026.

A Worldwide Network

Forrester serves clients in the United States, Europe, Canada, and the Asia Pacific region through a direct salesforce. It provides research products that generate recurring revenue through multiyear client contracts.

By the Numbers

• Total revenue was $185.7 million for the six-month period ended June 30, 2026, down 8% year over year.
• Contract value reached $283.2 million as of June 30, 2026, down 3% year over year.
• Wallet retention was 89% as of June 30, 2026, up 4 percentage points year over year.
• Recorded a goodwill impairment charge of $10.8 million during the six-month period ended June 30, 2026.

Bottom Line

Forrester is pivoting from strategy consulting to prioritize its high-margin research subscription model. The company is restructuring its workforce and office space to align with its current revenue outlook.