Sobr Safe(NASDAQ) SOBR

SOBR Safe makes devices that check for alcohol use without needles or breath tests. Its products help employers, courts, and families monitor alcohol use safely. The company’s technology aims to make alcohol detection easier and more private.

Gadgets That Keep Tabs: Products and Services

• SOBRcheck: Stationary device for alcohol detection and identity verification, used in workplaces and institutions. (Revenue by product not disclosed)
• SOBRsure: Wearable band for continuous alcohol monitoring and location tracking, aimed at individuals and behavioral health programs. (Revenue by product not disclosed)
• SOBRsafe Software Platform: Cloud-based system for real-time alerts, reporting, and data management, supporting both hardware products. (Revenue by product not disclosed)
• Direct and Channel Sales: Products sold directly to businesses and consumers, plus through six channel partners as of June 2025.
• Integration and Licensing: SOBRsafe is exploring integration with other systems and licensing to third parties, with opportunities in preliminary stages.

From Startup to Safety Net: Growth and Expansion

• Launched second-generation SOBRsure wearable in Q4 2024, expanding product line.
• Broadened reach to 43 U.S. states, Canada, Australia, and New Zealand by June 2025.
• Partnered with a U.S. university in 2025 for research on alcohol analytics.
• Entered family law and airport personnel monitoring markets in 2025.
• Expanded customer support and marketing through a national firm in 2025.

Why SOBR Safe Gets Noticed

SOBR Safe’s non-invasive technology offers an alternative to breathalyzers, using touch or wearable sensors. Its integrated hardware and software platform provides real-time monitoring and reporting. U.S.-based manufacturing and a focus on data analytics set it apart in alcohol detection.

Five Things You Need to Know

• Revenue was $104,228 in Q2 2025, up 92.3% from Q2 2024.
• Gross profit margin reached 57.5% in Q2 2025; in Q2 2024, excluding inventory cost adjustments, gross margin was 24.1%.
• Operating loss was $2.07 million in Q2 2025, a 10.2% increase in loss compared to Q2 2024.
• Cash position was $8.47 million as of June 30, 2025.
• Accumulated deficit totaled $102.25 million as of June 30, 2025.

Bottom Line

SOBR Safe has evolved from a niche technology developer to a provider of alcohol monitoring solutions for diverse markets. The company’s focus on non-invasive detection and data-driven services shapes its current business model.