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Telephone & Data Systems Inc (TDS 1.45%)
Q3Â 2018 Earnings Conference Call
Nov. 02, 2018, 10:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning. My name is Jessa, and I will be your conference operator today. At this time, I would like to welcome everyone to the TDS and U.S. Cellular Third Quarter Results Conference Call. (Operator Instructions) Thank you. Ms. Jane McCahon, you may begin your conference.
Jane McCahon -- Corporate Relations & Corporate Secretary
Thank you, Jessa. Good morning, and thank you all for joining us today. I'd like to make you aware of the presentation we have prepared to accompany our comments this morning, which you will find on the Investor Relations sections of the TDS and U.S. Cellular websites. With me today and offering prepared comments; from U.S. Cellular, Ken Meyers, President and Chief Executive Officer; Steve Campbell, Executive Vice President and Chief Financial Officer; and from TDS Telecom, Vicki Villacrez, Senior Vice President of Finance and Chief Financial Officer.
This call is being simultaneously webcast on the TDS and U.S. Cellular Investor Relations website. Please see the websites for slides referred to on this call, including non-GAAP reconciliations. We provide guidance for both adjusted operating income before depreciation and amortization, or OIBDA; and adjusted earnings before interest, taxes, depreciation and amortization, or EBITDA, to highlight the contributions of U.S. Cellular's wireless partnerships.
As shown on Slide 2, the information set forth in the presentation and discussed during this call contains statements about expected future results, future events and financial results that are forward-looking and subject to risks and uncertainties. Please review the safe harbor paragraph in our press releases and the extended version included in our SEC filings. Shortly after we released our earnings and before the call, TDS and U.S. Cellular filed their SEC Form 8-K, including today's press releases, in addition to our SEC Form 10-Q.
In terms of upcoming IR conference schedule, we'll be attending the Citi Global TMT conference on January 9. And additionally, Ted Carlson and I will be in New York and Boston next week with Raymond James. Before turning the call over, I want to remind everyone that due to the SEC's anti-collusion rules, we will not respond to any questions related to the FCC auctions.
And now, turning the call over to Ken Meyers.
Kenneth Meyers -- President, CEO & Director
Thanks, Jane. Good morning. Thank you for your time today and a big thank you to the whole U.S. Cellular team for a solid third quarter. We made progress on every major priority this quarter, handset adds, customer retention, revenue, EBITDA and network deployment all moved forward. In summary, we produced nice top line revenue growth that drove strong increases in profitability leading us to yet again raise our 2018 profitability guidance.
Going a bit deeper, let's start by reviewing customer results. We ran a number of successful promotions that drove 15,000 handset net additions this quarter. I'm pleased that we have again sequentially grown our gross additions and net additions. And handset churn remains slow at 1.02% per month. In late August, we revised our unlimited Total Plans, which we now call Unlimited with Payback. These new higher-priced plans give customers a monthly bill credit if they have used less than 3 gigabits of data per line, removing a potential barrier for customers that are considering an unlimited plan.
Customers both new and existing continue to appreciate the simplicity of the Total Plan construct and today 61% of our postpaid customer base is on them, which is contributing nicely to our revenue growth this year. While we saw good performance across our operating footprint, our Iowa property were particularly strong benefiting from the shutdown of the iWireless network. Competitively industry remains aggressive and the focus of competition continues to be on device-related pricing, buy-one-get-one frees and other types of discounting.
We continue to work to balance customer desires and industry economics to different pricing mechanisms. That introduction of our Total Plan Unlimited with Payback is a example of that. Industrywide switching activity remains low, but the rate of decline has slowed somewhat. The level of switching activity has been impacted by equipment installment plans and customers keeping their devices longer.
The latter influenced in my opinion by the price point of the newest phones. With phones now costing up to $1,000 customers are modifying behaviors and keeping the same phone longer. Our average customer now holds onto their device for 31 months and I expect that to increase further. With the holiday season right in front of us we plan to continue with targeted promotions and programs to achieve our top strategic priorities of attracting new customers and protecting our customer base.
Taking a step back for a second. Our strategic priorities this year included growing revenues and reducing spending to improve profitability and we've been successfully executing on those goals. We've seen growth in revenues due to our larger customer base as well as an increase in average revenue per customer. This quarter we also saw an increase in roaming revenue. Enterprisewide, the organization continues to focus on cost management initiatives and we remain on track to achieve our goals in this area.
This is especially impressive as data usage continues to grow averaging 48% growth on a year-over-year basis. Our network strategy remained a key driver to our customers satisfaction and the foundation of our value proposition in the small cities, suburban and rural areas we serve. Our network continued to perform well even with increasing data usage. 23% of our postpaid customers are now on unlimited plans and customers on these unlimited plans now use nearly 9 gigabits of data usage per month.
We expect the data usage will continue to grow and drive capital investment for increased capacity. While our spend in 2018 is within our original expectations. As we look ahead. we expect elevated levels of investment especially given the need for spectrum and network for 5G. A little closer in, we are continuing to invest in our network as we prepare for our next Voice over LTE launch in New England and the Mid-Atlantic areas in the first half of 2019. Getting back to 5G, we continue to test and learn about 5G through vendor trials.
The most recent work has focused on better understanding the propagation characteristics of millimeter wave spectrum and how different deployment options can enhance that coverage. This quarter, we started testing standards-based radios. These technology learnings combined with ongoing use case studies are crucial inputs to our spectrum strategy, which will be the basis for any actions in the upcoming spectrum auctions. The hard work from every associate in every part of U.S. Cellular, again, drove our strong performance. All-in the combination of our revenue growth and cost initiatives resulted in a 19% increase in adjusted EBITDA. And I congratulate and thank the entire team on these results.
And now, I'll turn the call over to Steve Campbell.
Steven Campbell -- EVP & CFO, US Cellular
Thank you Ken. Good morning, everyone. I'll begin my comments by talking about postpaid connections. We ended the third quarter with approximately 4.5 million postpaid connections, which represented just under 90% of our total retail base. As presented on Slide 5, total postpaid gross additions for the third quarter of 2018 were 172,000 showing significant growth for the second quarter in a row. The growth occurred in the handsets category, which as as Ken said earlier is driven by a number of successful promotions. Following a similar pattern, total postpaid net additions also improved significantly over the course of the year with a loss of 1,000 connections for the third quarter.
Our next slide shows the activity for postpaid handsets, which has been an area of particular focus for us. Postpaid handset gross additions and net additions for the third quarter were 133,000 and 15,000, respectively. Again, note the nice trend of improvement over the course of this year. In addition to the net growth in handset connections, we continue to have handset customers upgrading from feature phones to smartphones.
That helps to drive more service revenue given that ARPU for a smartphone is running about $22 per month more than for a feature phone. Including the upgrades, total smartphone connections increased by 33,000 during the third quarter of 2018. These upgrades and the handset growth contributed to the increase in service revenues. Along with the growth and gross additions that we've achieved, postpaid churn remains low.
As shown on Slide 7, handset churn was 1.02% for the third quarter. Churn for connected devices was 3.04% still elevated as the heavily discounted tablets sold in connection with various promotions continued to rollout out of contract.
Now let's look at the financial results for the third quarter, beginning with a review of the impact of the new revenue recognition accounting standard. As a reminder, U.S. Cellular adopted the new standard ASC 606 effective as of January 1, 2018 using a modified retrospective approach. Under this approach the new accounting standard is applied only to the most recent period presented and the cumulative effect of the accounting change related to prior periods is reflected as an adjustment to the beginning balance of retained earnings. As a result, our reported results for 2018 include the impacts of ASC 606, but our 2017 results are not adjusted and remain the same as previously reported.
Slide 8 of the presentation shows the impact of adopting ASC 606 on our third quarter 2018 results. From left to right, the column shown our results presented under the prior accounting standard, the adjustments resulting from the adoption of ASC 606 and our results as reported in accordance with the new standard. As shown, the adoption of ASC 606 has not had a significant impact on our financial results. The adjustments are relatively small. For the third quarter, the net impact to total operating revenues was a reduction of approximately $9 million or less than 1%, while total cash expenses were reduced by $5 million also less than 1%. The impact to adjusted operating income before depreciation and amortization was a reduction of $4 million or 2%. Next total operating revenues.
Total operating revenues for the third quarter were just over $1 billion, up $38 million or 4% year-over-year. And if not for the impact the new accounting standard, total operating revenues would have been another 4 percentage points. Retail service revenues, the blue portion of the bars increased by 4% to $659 million. The increase was due largely to higher average revenue per user, which I'll say more about later. Inbound roaming revenue included in the gray portion of the bars was $50 million.
That was an increase of 35% year-over-year driven by higher volume. Equipment sales revenues, the green portion of the bars increased $16 million or 7%. Factors that drove higher revenues included an increase in the average revenue per device sold, a mix shift to higher-end smartphone devices and the impact of the new accounting standard partially offsetting was the impact of a decrease in the number of devices sold.
Now I want to come back to postpaid revenue on Slide 10. First note the nice consistent upward trends over the five quarters shown. The average revenue per user shown at the left in blue was $45.31 for the third quarter, up $1.90 or 4% year-over-year.
The increase was driven by several factors including shifts and mix to handsets and higher-priced service plans and higher device protection revenue. These factors were partially offset by the new accounting standard, which reduced ARPU by $0.23. We also saw an increase in average billings per user to $59.41. This metric includes equipment installments to show the total amount billed to customers every month. Equipment installment billings per user shown in gray continue to grow consistent with the increase in penetration of the installment contracts within our base as well as an increase in the average billings per EIP contract. On a per account basis the average revenue and average billings grew by 3% and 7%, respectively year-over-year. Connections per account were pretty flat.
So now let's move to our profitability measures. Adjusted operating income before depreciation and amortization was $197 million, up 18% from a year ago. Correspondingly, the margin as a percent of total operating revenues increased by more than 2 percentage points from 17. 3% to 19.7%. For those watching service revenue margins, the current quarter result was 25.9% up more than 3 full percentage points from the margin of 22.6% a year ago.
As I commented earlier, total operating revenues of just over $1 billion increased by $38 million or 4% year-over-year. Total cash expenses were $804 million, up only $8 million or 1% year-over-year. The main area of increase was system operations expense. Here total data usage on our network grew by 48% year-over-year. However, system operations expense exclusive of roaming went up by only 5% mainly driven by standard network maintenance. Given the large increase in data usage, again, 48% the ability to contain network costs reflects the great work being done by our engineering and procurement teams across many areas.
Data roaming expense grew by 29% year-over-year driven by a 37% increase in total off-net usage. Shown next is adjusted earnings before interest taxes and depreciation and amortization. This measure incorporates the earnings from our equity method investments along with interest and dividend income. Adjusted EBITDA for the third quarter was $243 million, up 19% from a year ago. Most of that improvement is due to adjusted operating income before depreciation and amortization, which I just covered. Equity and earnings of unconsolidated entities increased $7 million or 19%.
Next, I want to cover our guidance for the full year 2018, which is shown on Slide 13. For comparison, we're also showing up 2017 actual results. As Ken mentioned earlier, we've updated the guidance from that provided in August. For total operating revenues we now expect a narrower range of approximately $3.954 billion. With customers are holding equipment longer, we're seeing less equipment sales revenue and service and roaming revenues are ahead of our original expectations.
That's a good mix shift. For adjusted operating income before depreciation and amortization, we've raised the range at both ends and narrowed it to $760 million to $810 million. Similarly, we also raised and narrowed the range or adjusted EBITDA to $925 million to $1 billion. Capital expenditures current estimate is approximately $500 million.
Finally, a couple of comments about our cash position and liquidity. At September 30, cash and cash equivalents totaled approximately $730 million. In addition, we had nearly $500 million total borrowing capacity under our existing revolving credit and receivable securitization facilities.
Now, I'll turn the call over to Vicki Villacrez to discuss TDS Telecom. Vicki?
Vicki Villacrez -- CFO & SVP, Finance
Okay. Thank you, Steve and good morning, everyone. Overall, we also had a very good quarter reporting both top line and bottom line growth. And at the same time, we continued to make steady progress toward achieving our strategic priorities for 2018. Wireline continues to grow broadband connections and ARPU as customers are choosing higher broadband fees. And in cable, broadband connections grew 14%. Last quarter, I highlighted much of the success we are having in our new out-of-territory markets.
As a reminder, our fiber growth strategy is three-pronged; first, new out-of-territory fiber construction and several corridors within Madison and five communities near Madison currently targeting roughly 20,000 service addresses is under way and builds on the completion of our initial market. And Sun Prairie Wisconsin added another 10,000 service addresses built with fiber. Second, continuing to expand fiber in our existing markets what we call fiber deeper spending. We estimate our current plan will cover an additional 40,000 service addresses within our ILEC footprint.
And third, we are progressing on our construction projects under the A-CAM and State Broadband programs, which together will bring upgraded services to an additional 170,000 service addresses in total of which 40% of the A-CAM obligation is required to be in service by the end of 2020. From an execution standpoint, we have encountered some pressure points with contractors and suppliers and have had some weather-related delays impacting our fiber build. Not to mention a record 100-year flood in the Madison, Wisconsin area.
As a result and as I had indicated last quarter, we are challenged to complete all of this work by year-end and importantly have revised our overall capital spending to be lower than planned with some of this work moving into early next year.
I would also like to note, we did achieve an important milestone during the quarter. We finished the network upgrades required to complete the first of our A-CAM projects providing expanded high-speed broadband services a year ahead of schedule. While this market was small, this event provides a good time to reflect on our overall A-CAM progress and the tremendous amount of work that is taking place across our network to build out the infrastructure that is necessary to provide a higher broadband fees to these under and unserved areas. We expect to have construction completed to approximately 15,000 A-CAM eligible service addresses by year-end. Also we continue to remain actively engaged in conversations with the FCC to advocate for full funding of the A-CAM program. The need for initial broadband expansion funds to further close the digital device still exists. We remain optimistic that the FCC will act on providing additional funding by the end of the year.
Moving to Slide 16. TDS Telecom achieved a 1% increase in adjusted EBITDA by maintaining by growth wireline residential revenues, increases in A-CAM support and double-digit growth in cable revenues. On a combined basis, revenue increased 2%. Capital expenditures declined when compared to last year, so we're up 16% from our second quarter spend at $54 million, due to our fiber initiatives and the A-CAM build out. We expect our capital spending to increase substantially in the last quarter to support both programs as well as Cloud TV deployment.
Now let's turn to our segments, beginning with wireline on Slide 17. We continue to meet the demands of our customers for higher broadband speeds and video services by leveraging the fiber deployments we have made. In total about 15,000 of our network route miles are fiber built as a direct result of our fiber deployment strategies over the last several years resulting in 24% of our wireline service addresses served by fiber. Our network investments are driving positive results as shown in the metrics on the bottom of this slide. Wireline residential video connections grew 12% compared to the prior year and on average our IPTV market continued to achieve about 30% penetration.
This is ranging from 20% to 60% by market depending on the time that they launched. About 85% of our IPTV customers are on triple-play bundles. in addition, churn on these bundles continues to remain very low. Our residential customers continue to choose higher speed of upto the 1-gig in our fiber markets and approximately 30% of all customers are now taking 50-megabit services or greater. That compares to 23% a year ago helping to drive a 3% increase in average residential revenue per connection.
Looking at wireline financial results on Slide 18. Total revenues decreased 1% to $177 million. Residential revenues increased 1% due primarily to growth from video and broadband connections as well as growth from within the broadband product mix. This was offset by a 7% decrease in ILEC residential voice connections. Commercial revenues decreased 8% primarily driven by lower ILEC as we refocus to pursue commercial fiber and those opportunities are primarily in Wisconsin.
Wholesale revenues increased $1 million or 2%. As a reminder, the FCC authorized and issued an order for TDS Telecom to receive an additional $3 million of support per year for 10 years retroactive through January 2017. As a result, we reported $5 million of additional ATM funds during the quarter, $4 million that was retroactive to January of 2017, as well as $1 million of increased support for the quarter.
Partially offsetting this increase however, were continued decline in special access, other regulatory revenues and the annual step down in inner carrier compensation rates. Wireline cash expenses increased 2% due to higher video programming fees and contractor charges related to network maintenance. In the third quarter, as part of our continued focus on cost reductions, we recorded $1 million of severance expense. Wireline adjusted EBITDA decreased 6% to $61 million, primarily as a result of the decline in commercial revenue and the increases in cash expenses.
Now turning to Slide 19. We continue to see strong performance in our cable segment. Total cable connections, which were impacted by two small tuck-ins, grew 10% to 330,000, driven by a 14% increase in total broadband connections. As a result, broadband penetration increased 200 basis points to 42% compared to the prior year.
On Slide 20, total cable revenues increased 11% to $58 million, driven primarily by growth in residential connections. Cash expenses increased 4% due primarily to acquisitions and higher programming content cost. As a result, cable adjusted EBITDA increased 35% to $18 million in the quarter. In addition, we saw an meaningful EBITDA margin increase of 550 basis points to 31.6%. We have provided our 2018 guidance on Slide 21, and we are reaffirming the guidance we shared in August, with the exception of capital expenditures. Our capital spending will increase significantly in the fourth quarter to support our fiber build out and Cloud TV initiatives.
However, as I explained earlier, we will be challenged to get all of our work completed and in-service by year-end. Therefore, we are reducing our capital expenditure guidance for 2018 by $20 million to $250 million. Some of this is underspend is timing and will move into the early part of next year. We do have every incentive to accelerate where we can to get the projects done before year-end, and I will update you in February on where we end up. So to recap, overall, we are very pleased with the quarter and the results we are seeing from our investments.
Now, I'll turn the call back over to Jane.
Jane McCahon -- Corporate Relations & Corporate Secretary
Thanks, Vicky. And I'd like to make a few comments briefly on Slide 22 about our HMS business before we go to questions. In the quarter, OneNeck's quarterly revenues were up due to growth in equipment revenues, while adjusted EBITDA was essentially flat. OneNeck continues to add new logos in the quarter and while we were pleased to see strategic revenues like cloud revenues grow, we have seen churn and compression for mostly legacy customers continue to impact our overall service revenue. OneNeck continues to implement additional cost saving programs to improve their overall cost structure.
And now operator, we'd like to open the call for questions.
Questions and Answers:
Operator
(Operator Instructions) Your first question comes from the line of Rick Prentiss from Raymond James. Please go ahead.
Richard Prentiss -- Raymond James & Associates -- Analyst
Thanks. God morning.
Vicki Villacrez -- CFO & SVP, Finance
Good morning, Rick.
Richard Prentiss -- Raymond James & Associates -- Analyst
Ken, lets start with wireless. Obviously some nice results there and you called out the team for putting it up. Can you talk to us a little bit further about the competitive environment? Are you seeing any impact from cable yet in your markets? And as you think of the balancing of gross adds, churn and ARPU, how you think the industry is going to shake out over the coming quarters?
Kenneth Meyers -- President, CEO & Director
All right, Rick. Lots there. In terms of what's happening on the ground right now, not a lot of changes over what we saw -- first -- really the first full 9 months of this year. Yes, we've seen both Comcast last year and Charter this year start-up, but very, very, very limited impact. When I look at the court-ins and court-outs except for being positive except primarily due to our strength in Iowa, there's not a lot of change anywhere right now. Your question in terms of where do we go from here? Huge impact on that one. I'm feeling pretty good about where the industry is right now and we're all looking at investing in a new technology cycle and in order to invest in that technology cycle, we need to be able to have the funds out of the business to support that. I think we're positioned pretty well to bring new services to consumers across the whole US marketplace. And so I'm pretty optimistic right now.
Richard Prentiss -- Raymond James & Associates -- Analyst
Okay. And ARPU continues to be a bright spot. You called out the Unlimited with Payback plan, how are you thinking of the ability of one smartphone conversions and then also unlimited plans to help kind of your ARPU and the overall pricing umbrella in the industry?
Kenneth Meyers -- President, CEO & Director
Well, Steve talked about both the progress we continue to make on migrating our portion of the customer and on smartphones that is an ongoing activity, we'll continue to work on that. Similarly, we've done a really good job over just the last year. 61% of our customers are now on -- of our postpaid customers are on these Total Plans not all of them are on the newest ones. But they're -- those are moving along nicely. I think that's one of the things that we continue to working with how do you get more value into the package for the customer, so that they are willing to give you $2, and $3, and $4 more. One of the headwinds that you've got on one side these $1,000 phones that are affecting people's upgrade rates, yes, that's not a -- at the industry level, our level as an operator, the fact that they hold them longer, but that's OK, especially when you start seeing some subsidization loss on equipment kind of flowing back into the competitive marketplace. On the other hand, it really drives the value proposition around the insurance policies. That's some really nice revenue for us too.
Richard Prentiss -- Raymond James & Associates -- Analyst
Okay. And I think Steve also called out roaming. That was a pretty big roaming number $50 million. Update us a little bit maybe on where you see that headed as you roll out probably more VoLTE into the marketplaces. How should we think about that roaming line heading?
Kenneth Meyers -- President, CEO & Director
That roaming line has got a lot of different variables in it, right? And I think, as we look at that revenue it is much harder to project that right now, because we've got some great contracts around VoLTE that help lower our cost. They're also at a lower revenue and we're seeing this explosive growth. We're bringing new carriers on, older carriers are converting their base like we are off of 3G to VoLTE, which, again, there's a rate change in there. So rate quarter -- third quarter is always one of the higher roaming periods both our own customers cost, but also for revenue, it's all summer travel stuff. So you'll see some sequential change as we just get into the fourth quarter in the seasons. But right now we don't see -- excepting that, we don't see any other real big change right now.
Richard Prentiss -- Raymond James & Associates -- Analyst
Great, and final one for me is speaking of change, any sign of overbuilding by AT&T, FirstNet or T-Mobile with their 600-megahertz projects?
Kenneth Meyers -- President, CEO & Director
We see construction activity that has been going on for some time, but we haven't seen any significant change in the actual end-market competition at this point. And we continue to strengthen those markets by working on distribution, working on customer satisfaction, working on our network. So we have customers that are fully satisfied in those markets today and in the future.
Richard Prentiss -- Raymond James & Associates -- Analyst
Okay. Thanks. Nice quarter.
Kenneth Meyers -- President, CEO & Director
Thanks. It was.
Operator
Your next question comes from the line of Simon Flannery from Morgan Stanley. Please go ahead.
Simon Flannery -- Morgan Stanley -- Analyst
Thank you very much. Good morning. I think you made a comment about elevated levels of investment being required as we go forward. Is that a specific comment around 2019 CapEx? I think you mentioned spectrum purchases as well. But perhaps you could just elaborate on what we should be expecting there?
Kenneth Meyers -- President, CEO & Director
Well I'm not giving guidance at this point in time. But as we look at where we sit today and the fact of the matter is yes, we're investing in capacity, we're investing in capacity this year. That's kind of a normal level of spend notwithstanding very substantial growth in data on a year-over-year basis. But as I look forward, we've got an auction that's about to start and we have filed applications to participate in it. In addition to that, as we look forward besides the actual auction, I expect we're going to start investing in some of our earliest VoLTE market, we'll start investing in 5G next year. And so that's just as I think of 2019 and 2020 going higher, they're probably at a higher level than we've had in the last couple of years.
Simon Flannery -- Morgan Stanley -- Analyst
And on 5G specifically it sounds like you're going to use it as sort of additional mobile capacity and performance. What are the use cases that are most interesting to you? I know Verizon's obviously roll out fixed wireless. Is that something that you're also looking at?
Kenneth Meyers -- President, CEO & Director
We absolutely are looking at fixed wireless as one of the fastest to the market services. Some of the -- more I'll call it government centric or business centric, those are longer lead time type of sales. And probably as we look at it 2 to 3 years out in terms of development of that ecosystem and sales. But the fixed wireless especially in our type of markets is by far the fastest to market opportunity.
Simon Flannery -- Morgan Stanley -- Analyst
Great. Thanks a lot.
Kenneth Meyers -- President, CEO & Director
Thank you, Simon.
Operator
Your next question comes from the line of Sergey Dluzhevskiy from GAMCO Investors. Please go ahead.
Sergey Dluzhevskiy -- G. Research -- Analyst
Good morning, guys.
Kenneth Meyers -- President, CEO & Director
Good morning.
Sergey Dluzhevskiy -- G. Research -- Analyst
First question, Ken is on the towers. Could you update us on your strategy for your sizable tower portfolio. I think you're -- you guys are probably #4, #5 in terms of tower count in the country. So any update on that and as far as increasing revenues and third-party currency rates and potentially any benefits that you see in restructuring or financial engineering around this tower portfolio? Rather putting it in a dedicated wholly owned subsidiary or maybe in a joint venture with now as our operators that may allow you to pursue a strategy, but also accelerate growth in rental revenues?
Kenneth Meyers -- President, CEO & Director
Sure, Sergey. So really nice attractive portfolio 4,400 towers. If I look at the revenue off of that it's up almost 15% as I think about last year to this year in terms of what we're expecting there and we like that. We continue to work with other carriers to appropriately monetize that asset. I say appropriately because every time we've made a technology turn we have had to move or redeploy assets on those towers. All the work that we're looking at now on 5G says, we're about to do that again. Whether it's a way to get more out of millimeter wave coverage by moving up the tower again whether it'd be by putting in MIMO and other things on the tower to get more capacity and coverage. So we've got a lot of changes that are going to go on. And nothing is more important to our whole strategy then be able to maintain a high-quality network. And control of those towers ensures that we get first crack at that. So we will continue to drive revenue, but drive it appropriately so as to not interfere with the bigger picture, which is how do we meet the growing demands of our customer base.
Sergey Dluzhevskiy -- G. Research -- Analyst
All right. My second question is on cable entering wireless. I mean you mentioned obviously the impact so far has been limited. But I was wondering on -- I guess the core side of this issue as you look at your market they're obviously Comcast and Charter, but there are also smaller cable companies than your wireless footprint. Do you see opportunities I guess given your network quality to partner with some of those smaller cable companies to potentially offer MVNO services or fixed wireless capabilities that would kind of create new revenue opportunities for you?
Kenneth Meyers -- President, CEO & Director
That's a great question. One of the challenges is the smaller the company, the greater start-up cost investment. And so I haven't seen a lot of interest there, we've actually talked to the bigger guys a couple of years ago. But we'll keep looking at that one, Sergey.
Sergey Dluzhevskiy -- G. Research -- Analyst
Okay. And one question for Vicki. In terms of cable M&A pipeline, if you could share your thoughts, as far as where it is right now. And obviously public multiples have contracted so what are you seeing on the private side? And also in terms of kind of cable acquisitions going forward, how do you guys evaluate them versus in terms of capital use versus organic fiber build that obviously you're doing in discounts?
Vicki Villacrez -- CFO & SVP, Finance
Sure. Good morning, Sergey. First on the first cable acquisition front. There's nothing new to share at this point in time. That doesn't mean that we don't continue to watch for opportunities both small and large. We haven't had any large deals as you know. But over the last 18 months or so we have done a couple of small tuck-ins. We did four tuck-ins actually. And that helped to both strengthen our existing wireline and our cable footprint. In terms of strategy, cable acquisitions is an important part of our strategy. But as I said in my comments, we have a three-pronged growth strategy so that we have options. And as the market for the cable acquisition front has been slower with opportunities and higher pricing that we have with this deal, we haven't been able to make those economics work. We are very encouraged and are following our out of territory and fiber deeper strategy meaning investing fiber back into our core business as well as expanding our footprint and overbuilding into new markets. And that all started with our Sun Prairie build and we continue to be very encouraged what we're seeing come out of that. We have completed the Sun Prairie build. We had a great milestone here in the third quarter adding our last four FDHS (ph). And now we're standing into five more communities surrounding the Madison, Wisconson area. And these are markets with great demographics and great growth characteristics similar to what we saw with some of our cable markets.
Sergey Dluzhevskiy -- G. Research -- Analyst
Thank you.
Operator
We're next question comes from the line of a Zack Silver from B. Riley FBR. Please go ahead.
Zack Silver -- B. Riley FBR -- Analyst
Okay, great. Hey, guys. Good morning.
Vicki Villacrez -- CFO & SVP, Finance
Good morning, Zack.
Zack Silver -- B. Riley FBR -- Analyst
So one for Ken and one for Vicki. On the USM side, I was just wondering if you could expand on the customer response so far to the payback plans. Have these been a significant differentiator enough to get people into the stores? Or is it more of a retention tool for you? And then on the TDS side, Vicki, you just touched on the out-of-home fiber build, but if you could -- I think you said you've started to presell some of the Madison markets. If you could just give us an update on how those are tracking relative to what you saw in Sun Prairie? Thanks.
Jay Ellison -- COO
Hi, Zack, this is Jay Ellison. I'll comment on the USM side on your question there. Relative to kick back it's both. We're obviously out there to acquire customers as well as a great retention tool as well for our customers. As we continue to look at that total planned portfolio and market. Relative to we launched it in late August and we are just coming into really the first set of build cycles for our customers out there, so I can't really talk to that. But the buzz is extremely positive. Just spent a lot of time in our Iowa markets, both external and internal. So as we go forward, we're very excited about it. And it is going to continue to help us grow our business both externally bringing them in and clearly to keep our churn rates low.
Zack Silver -- B. Riley FBR -- Analyst
Great.
Vicki Villacrez -- CFO & SVP, Finance
And Zack on the out-of-territory fiber build expanding a little bit on the comments that I made around Sun Prairie, which as you know was our first market that we launched and is now completed. Our take rates that we are seeing there are exceeding our experience in our ILEC fiber market. And that's why we are the incumbent telco. And that's because Sun Prairie is a larger market with better demographics and has had a lot of pent-up demand for this premium services that we're rolling out with fiber. As we are in the middle of really building out and the expanding into the five communities in Dane County, we began preselling to these markets beginning in May. And early indications are very similar to what we saw in Sun Prairie. The ramp up in the sign-up rate was faster than we had expected. So we're very encouraged early on and we are right now targeting to launch these new markets in the early spring of next year.
Zack Silver -- B. Riley FBR -- Analyst
Okay. Great. And then maybe one more quick one if I could. For the -- it looks like you raised on the USM side the guidance for the -- for equity incomes the partnerships like LA and New York and I was wondering what is driving that performance? And also is there anything in 2019 that could maybe change that growth trajectory?
Kenneth Meyers -- President, CEO & Director
Well, it's right. If you look at it that went up just the same percentage as what our EBITDA did. And I think those are different -- circumlocution of a couple of different investments. But there's been growth in bottom line. And I'm certain it's more the same impact that we're seeing now given that those are in larger markets than our typical market. What plays out on the same competitive front that we talked about earlier probably impacts that. So depending upon either your outlook or what actually happens are around the competitive environment in the largest markets. I think that's how -- what you'll see going through that line item. Those markets have been a great investments for a long long time. They continue to support a very nice cash distribution.
Zack Silver -- B. Riley FBR -- Analyst
All right. Thanks so much guys.
Operator
Your next question comes from the line of Michael Rollins from Citi. Please go ahead.
Michael Rollins -- Citi -- Analyst
Hi. Good morning. Thanks for taking the question. Just curious. For your gut feel for pricing and the environment competitively as you look out over the next 24 months in either a dual scenario where the proposed wireless merger gets done? And in no deal scenario where it doesn't -- and maybe you could explain how you think the pricing environment may evolve similarly or differently in that context?
Kenneth Meyers -- President, CEO & Director
Well. if I had a clear crystal ball, I'd be at the racetrack this afternoon. I know what I think ought to happen, right? I mean, as I said, lot of investment that we're starting all over in this industry. And you've got to pay for that. And you can't pay for that a weakening revenue stream. As a across the board, we've seen some nice growth in revenues that's fall into the bottom line for everybody. And that's helps pay for the investments to bring consumers, the new services that we're all talking about. We've seen in the past what happens when you decide to do just the opposite. And that play with price everybody has moved down when they've done that. And I have just -- it will impact our abilities as an industry to invest. We've all been working to get the spectrum made available from the government. So we've got lots of options coming up. And I think that -- I hope at least that given all that investment that's going on people are smart enough to find ways to pay for it. I think that happens regardless of what happens in the M&A environment because everybody is still at the same place, which is investing.
Michael Rollins -- Citi -- Analyst
Thanks very much.
Kenneth Meyers -- President, CEO & Director
Mike, have a good one.
Operator
(Operator Instructions) Your next question comes from the line of Kevin Roe from Roe Equity Research.
Kevin Roe -- Roe Equity Research -- Analyst
Thanks you. Ken, it's terrific to see the execution momentum in mobility. A couple of questions. First, as we move into the 5G world can you update us on your thoughts regarding scale at U.S. Cellular versus the competition. It's interesting to see one of your competitors FCC merger filings lamenting their subscale nature and inability to compute long-term in 5G? And the second question is if you could share the latest key takeaways from your millimeter wave trials?
Kenneth Meyers -- President, CEO & Director
Okay. The scale is still just a lot of it is local and regional. In fact, when we get into a 5G world where coverage is impacted by the dynamics are on millimeter wave it may stay there, right? It's our ability to meet the needs of those coney city and state governments that we serve. I think is a meaningful size market similarly the mid-size businesses in our markets. This isn't a lot of those services are not going to be nationwide. It's about having coverage right where the customer has a need. So we'll have the same challenges we've always had. We don't have quite the same buying power than anybody else has. But those are things that we face before and I don't know that 5G dramatically changes that at all. In terms of some of the tests we've been doing, Mike Irizarry was our CTO is in the room and he is much more qualified to answer question like that than I am.
Michael Irizarry -- EVP and CTO
Good morning, Kevin. Thanks for the question. So we've conducted several trial this year with millimeter wave. And I'd say the two main things that we've taken away from the trials the coverage of millimeter wave is much greater than originally thought. We've been seeing usable signals one to two kilometers out. And it's a function of how high you mount the millimeter wave antennas on the tower. So we're thinking about that in terms of how it would impact our deployment, should we move forward. The second thing is just the rate of maturity of the equipment from trial to trial faster than any previous technology that I've seen. And that's not just on the infrastructure side, that's on the handset side. So I think there's a lot of learnings that we're gathering. We are still trialing the core aspects of the technology. We continue to do so. But it's very promising what we're learning from the trials.
Kenneth Meyers -- President, CEO & Director
And Mike's comments about the ability to influence millimeter wave coverage by placement on the towers takes you right back to the comments when I was talking to Sergey about the importance of controlling that geography on a tower. And so that's why as we think about doctrines around the tower is subject to what we need on the network side.
Kevin Roe -- Roe Equity Research -- Analyst
Thank you. Super effort. Thank you.
Operator
There are no further questions at this time. I'll turn the call back over to presenters for closing remarks.
Jane McCahon -- Corporate Relations & Corporate Secretary
Great. well, we thank you for joining us and look forward to continuing the discussion. Have a nice weekend.
Operator
This concludes today's conference call. You may now disconnect.
Duration: 55 minutes
Call participants:
Jane McCahon -- Corporate Relations & Corporate Secretary
Kenneth Meyers -- President, CEO & Director
Steven Campbell -- EVP & CFO, US Cellular
Vicki Villacrez -- CFO & SVP, Finance
Richard Prentiss -- Raymond James & Associates -- Analyst
Simon Flannery -- Morgan Stanley -- Analyst
Sergey Dluzhevskiy -- G. Research -- Analyst
Zack Silver -- B. Riley FBR -- Analyst
Jay Ellison -- COO
Michael Rollins -- Citi -- Analyst
Kevin Roe -- Roe Equity Research -- Analyst
Michael Irizarry -- EVP and CTO
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