Please ensure Javascript is enabled for purposes of website accessibility

Match Group’s Hinge to Pay Users $100 to Go On a Date

By Rich Duprey - Updated Mar 4, 2020 at 3:16PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The promotion is tied to the National Day of Unplugging.

This Friday, March 6 at sundown begins the National Day of Unplugging, a 24-hour event dedicated to getting you to tune out from your digital life. Before you do that, though, dating app service Match Group (MTCH) wants you to first sign into your Hinge account and find a date for Saturday because it wants to pay you $100 to "connect with people, not profiles."

Match has set aside $25,000 that it will give to the first 250 Hinge users who sign up a Visa gift card if they go on a date and pause their Hinge accounts while out. Both parties are eligible to receive the payment.

Woman holding up two halves of a heart

Image source: Getty Images.

Match purchased Hinge in 2018 and has worked to monetize the app which focuses on relationships instead of hooking up. It used to bill itself as the "anti-Tinder" app, referring to Match's premier dating service, but now uses the tag line "the dating app designed to be deleted."

Downloads of Hinge more than doubled last year and revenue that Match has derived from the app surged 400%, but it says it is only just getting started with monetizing the service. CEO Mandy Ginsburg said, "We see meaningful opportunity to increase both conversion and ARPU (average revenue per user) at Hinge."

Hinge set up the UnplugWithHinge.com website for the promotion, which tells you to find a date and pause your Hinge app beginning Friday at 4 p.m EST. The next day, fill out a submission for and complete a "We Met" survey on the app, after which it will send you the gift card.

Editor's note: An earlier version of this article inaccurately reported that this event would begin on Saturday. The article has been updated to correct that issue and other details of Hinge's promotion.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Match Group, Inc. Stock Quote
Match Group, Inc.
MTCH
Visa Inc. Stock Quote
Visa Inc.
V
$212.88 (2.08%) $4.33

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
344%
 
S&P 500 Returns
120%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.