Please ensure Javascript is enabled for purposes of website accessibility

Molson Coors and HEXO Introduce First U.S. CBD Drink

By Rich Duprey - Jan 16, 2021 at 11:06AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The new beverages are produced and sold solely within the borders of Colorado.

Truss CBD, the joint venture between mega brewer Molson Coors (TAP 0.89%) and Canadian marijuana grower HEXO (HEXO -5.11%), has introduced its very first cannabidiol (CBD)-infused beverage into the U.S.

Called Veryvell, it's a lineup of sparkling CBD drinks that is only available in Colorado, both in retail stores and online.

Cans of Truss CBD's Veryvell beverages

Image source: Truss CBD.

A new business for a new market

Truss CBD is a separate entity from Truss Beverages, which Molson and HEXO created in Canada in 2018 as a standalone company with its own board of directors and independent management. 

Like that joint venture, Truss CBD is also majority owned by Molson and operates as a standalone business with its own board, management team, and financial resources.

Colorado was chosen as the JV's base of operations and the state to introduce its first CBD beverages into "because of its established regulatory framework for CBD."

Veryvell's drinks are derived from hemp and contain no THC, the psychoactive compounds found in marijuana. They have 20 milligrams of CBD, have zero calories, and zero sugar. Initially anywhere, there are three flavors, including a grapefruit and tarragon blend, strawberry and hibiscus, and blueberry and lavender.

The Canadian Truss Beverages business introduced their first line of five CBD-based beverages last August.

Now that it has entered the U.S. market, Molson Coors, which will be distributing the drinks, is undoubtedly ready to expand distribution of Veryvell beyond Colorado's borders as the regulatory environment opens further.

Peter Marino, Molson Coors president of emerging brands, says Truss CBD and Veryvell are an example of why the company changed its name last year from Molson Coors Brewing Co. to Molson Coors Beverage Co.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

HEXO Stock Quote
$0.28 (-5.11%) $0.02
Molson Coors Beverage Company Stock Quote
Molson Coors Beverage Company
$51.23 (0.89%) $0.45

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/22/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.